Our mission is to raise money through a concert for 9/11 Health Now, a non-profit that aids 9/11 survivors and first responders suffering from toxic exposures. The concert will feature local pop punk and rock bands and be held at the New Market Fire Hall, which has donated the space. Marketing will target punk fans and first responders through social media and flyers. The estimated costs are $218. With bands committing to sell 30 tickets each for $10 each, the base ticket income goal is $2400. Additional income may come from merchandise and a raffle, with a total base fundraising goal of $3150. Success requires community support and band participation to support those still suffering from 9/11.

2. Our Mission
Our mission is to raise money through ticket sales,
merchandise sales, raffle tickets and donations for
the 9/11 Health Now organization while showcasing
local talent.

3. 9/11 Health Now’s Mission
“9/11 Health Now is a non-profit 501(c)3 organization
dedicated to to informing and aiding the survivors and the
rescue and recovery workers of the September 11, 2001
World Trade Center attacks who are suffering due to their
toxic exposures at Ground Zero and related sites.”
More information: http://www.911healthnow.com/

4. Why 9/11 Health Now?
More than 800 first responders and rescue workers who
bravely participated in 9/11 rescue efforts have passed
away in the 15 years since the attack.
Over 70 percent of of the 70,000 first responders have
declared illness related to their efforts .
Many of them do not have adequate health coverage.
My father was killed in the 9/11 attacks, and I feel a
responsibility to contribute to those who risked their own
health for the benefit of the victims on that day.

5. Operational Tasks
Book venue
Book talent
Identify marketing opportunities
Evaluate Cost
Project income

6. Venue- New Market Fire Hall
Venue capacity – 500 persons
This space is slightly larger than we’ll need
Have agreed to rent the space at no cost for
charitable event
Popular venue for local punk and rock shows

7. Talent – Lineup
Creating Clementine (Pop Punk)
Seventh Son (Rock/Punk)
For Our Lifetime (Pop Punk)
Cross Town Train (Emo/Pop Punk)
Romp (Emo)
Break Before Dawn (Post-Hardcore, Reunion Set)
Pinegrove (Emo/Rock)
Picture Perfect (Pop Punk)

8. Talent
Each band has a local fan base and experience
playing small local shows.
Each band has committed to selling 30 tickets for 10
dollars a piece. If they cannot sell all 30 tickets, they
have committed to buying out the difference.

9. Marketing Opportunities –
Target Audience
18-28 year old local punk and rock music fans
Firefighters, EMTs, 9/11 families

10. Marketing Formats
Social Media
Use Facebook “event page” feature to target Facebook users in
our target area (NY/NJ Metro) who identify with punk and
alternative music or who have ties to 9/11 through their
occupation (firefighters, EMTs)
Encourage bands to use their own social media platforms to
promote event
“Grass roots”
Hand out flyers at other local shows, local universities and
colleges, and on bulletin boards at fire halls in the area.

11. Evaluate Cost
Venue – New Market Firehouse has been so kind as to donate
their hall space as a contribution to the cause - $0
Creating Clementine will provide their amplifiers for other bands
as a backline.
Harbinger M60 Watt 4 Channel Compact Portable PA system
with ten inch speakers for vocals - $199
Avery printable ticket paper – $19.17 for 600 tickets (400 for
door, 200 for raffle)
Total cost estimate - $218.17

12. Project Income – Ticket
Income
Base ticket guarantee of $2400 (8 bands, 30 ticket
commitment each at $10 a ticket)
Stretch goal - Sell an additional 50 tickets at the door
for an additional $600
$3000 stretch goal, $2400 base goal for ticket
income

13. Projected Income - Other Income
Each band has committed to sell one item of their
merchandise (t-shirt , CD, poster, etc) for donation
Goal – $500 in merchandise income
50/50 raffle will be conducted, $5 dollar buy in
Goal - 100 participants for $250 donation

14. Income Goal
Base goal - $3,150
Stretch goal - $3,750

15. Keys to Success
With the proper marketing efforts, and with the
participation from all of the bands who have agreed
to play and support the 9/11 Health Now cause, I
believe we can put on an exciting show which will
give bands exposure to local music fans in the name
of a cause I care very deeply about.