Event and indoor promotion were held to introduce the Indian tea brand "True Indian Tea" to audiences in Ukraine. The events took place at a fashion party and in a city mall, featuring Indian music, dancing, clothing and a tea tasting. The promotions attracted over 450 people and increased sales at a tea boutique by 100% on the day, with ongoing sales rising 30% after the events. The brand was successfully introduced to fashion and food interested audiences, and new retailers were attracted.