1. The Hispanic Fiesta at Penn’s Landing is Philadelphia’s premier Latino
event , and it continues to unite and raise awareness of our culture
and community. Held at Philadelphia’s prime waterfront location,
Penn’s Landing’s Great Plaza, this regional celebration features music ,
dance, entertainment, ethic foods and artisan crafts from nearly all
Latin American countries making it an amazing culinary experience
and a true family event for children of all ages. Attended by more than
15,000 people each day, the Hispanic Fiesta is one of the most popular
and best attended events at Penn’s Landing.
Penn’sLanding
33thAnnualHispanicFiesta
July12th-13th,2014
Hispanic Fiesta
Puerto Rican Day Parade
Penn’s Landing ᵕ Saturday & Sunday 7/12-13/2014
Penn’s Landing ᵕ Sunday 9/14-2014
Mexican Independence Day & Education Fair
Ben Franklin Parkway ᵕ Sunday 9/28/2014
Includes On-Air Promotion Investment
84 promos directing traffic to your booth
during the event airing on WUVP & WFPA
Booth, banner, table and 2 chairs at event
Acknowledged as festival sponsor at event
EM 26%
DT/EF 24%
EN 5%
PR 29%
LN/LF 17%
$15,000
34 promos directing traffic to your booth
during the event airing on WUVP
Booth, banner, table and 2 chairs at event
EM 33%
DT/EF 28%
EN 11%
PR 17%
LN/LF 11%
$10,000
Includes On-Air Promotion Investment
23 promos acknowledging sponsorship
of the festival airing on WUVP & WFPA
A full table sitting 10 and acknowledg-
ment of sponsorship at festival
EM 26%
DT/EF 26%
EN 4%
PR 17%
LN/LF 26%
$7,500
Est. attendance
10,000
Includes On-Air Promotion Investment
84 promos directing traffic to your booth
during the event airing on WUVP & WFPA
Booth, banner, table and 2 chairs at event
Acknowledged as festival sponsor at event
and logo on select printed materials
EM 26%
DT/EF 24%
EN 5%
PR 29%
LN/LF 17%
$10,000
Est. attendance
20,000Sponsorship Package- $3,200
Partner with Telemundo Philadelphia and receive additional benefits
40 thirty second shared promotional spots promoting the fiesta
Spot scheduled to begin: June 23rd– ending on July 13th
Company Logo will be inserted into the spot airing on WWSI
Inclusion of Pond Lehocky company logo on banners promoting the Hispan-
ic Fiesta on www.telemundo62.com
Booth with table and 2 chairs during the event – both days
* Survey Executive Summary prepared by Ph.D. Director, Sport Industry and Research Center ,
Temple University 2013
Estimated Attendance 33,000
Caucasian 7% African American 18% Asian 1% Hispanic 66%
91% Agreed they were satisfied
90% Were likely to attend next year
80% Would recommend this event to others
Income < $75k
10%
Employed Full Time
52%
Phila. Residents
75%
Non-local
25%