2. Reviews help drive higher click through rates. Properties that
have 3 or more reviews see much higher conversion rates than
those without.
1.Get Reviews
Review Facts & Tactics
-27 % of travelers say that they are
influenced by reviews prior to booking
-Use Social Media: Facebook & Twitter
-Put badges and review widgets on your site
-Email your customer base with a link to your
page, ask them to review your property

3. 2. Cover Photo
Keep your listing cover photo up to date. This is the first thing travelers see
when searching for your property.
The Cover Photo
-The image that appears in all
thumbnails in searches
-The "Face" of your property
-Keep the image updated
-Make sure the image is the
correct size (600x400 px.)
-Ensure quality - a professional
photographer is a good idea

4. 1.Get Reviews3. Curate Content
Your property is unique. Ensure that content listed under the separate property
types is original and full, to give the traveler the best possible impression.
Things to Remember
-More property tags = more
exposure
-Create unique content to each
property tag
-Consider ALL that your property
has to offer

5. 4. Use Video
People love to watch video. Incorporating video on your property listing is a
great way to promote your property.
Why Video?
-Consumers watch video
-Video gives a visual that words
often times cannot
-1 minute of video has the
equivalent value of 1.8 Million
words, according to
independent research
-Video is "On the Go"
-100 Million internet users watch
at least one online video per
day, according to Video Brewery

6. 5. Deals & Packages
Publishing deals and packages to the ResortsandLodges.com market place is a great
way to extend your reach. Properties with deals and packages listed see a greater
response and have more exposure than those without.
Things to Remember
-Keep Deals and Packages up to date
-Curate Deals and Packages to be
unique
-Offer the traveler an experience, not
just a price
-More offers = more exposure

7. 6. Group Travel
Ensure that all group travel types are covered - weddings, reunions, meetings, etc. If you
are a resort or lodge with conference or event facilities, make sure that all of your
conference facility information is present and up to date. Travelers want conference and
event room sizes, features and options listed for ease during the planning process.

8. If your property falls under multiple categories in the property and activity types (in the
Discover Section) make sure they are ALL listed. This ensures that you will be found in
searches for multiple property types.
7. Property & Activity Types
Things to Know
-The more, the merrier; think about everything
your property has to offer
-Include descriptive content for each tag
-Highlight your property's attributes

9. 8. Spotlight Article
Placement in a featured Spotlight Article is a great way to generate awareness to your
property.
Spotlight Article Benefits
-Highlight the attributes of your
property
-Generate awareness and traffic to
your site
-Distribution to large networks

10. Adding the "Check Availability" button to your listing page is a great way to drive
bookings directly from ResortsandLodges.com.
9. Booking URL
Booking URL + = Direct Link to Your Booking Engine
Access your Booking
URL information
through the Business
Listing in the Marketing
Center.
The Benefits
-Drives guests directly to
your booking engine
-Easy traveler access to all
property availability
-Simple to set up

11. Thank You