SlideShare a Scribd company logo
1 of 6
Download to read offline
8 Marketing Insights
PPC Optimization
These insights were outlined from a couple of conferences. We
found them useful for our campaigns and decided to highlight
them for you in the graphic.
8 Marketing Insights PPC Optimization
#1
50% of Search Queries
are 4 Words or Longer
Takeaway:
Think in phrases and questions
your customers are asking, not
just keywords.
#2
You Lose 97% of Leads
on Leaky Landing Pages
Takeaway:
To keep leads engaged and push them
down the funnel faster, push phone calls
rather than website visits
8 Marketing Insights PPC Optimization
#3
More than 86% of Time on Your
Phone is Spent Within an App
Takeaway:
Marketing your company’s app should be
a higher priority than catering to the
mobile web. Create a strategy to get more
app traffic through Facebook App links,
Twitter Cards, Google App Index, etc.
#4
Phone calls from the mobile SERPs
are going to become more and more
important as time goes on.
Takeaway:
Ensure that your search campaigns are
pushing phone calls, and that you’re
properly tracking these phone calls to
understand the value they’re bringing to
your business.
8 Marketing Insights PPC Optimization
#5
It’s 2X as Hard to Get Your Ad
Seen on the Mobile SERPs
Takeaway:
Don’t let poor mobile performance
discourage you! Revamp your mobile
strategy to bid up on the keywords with
high-purchase intent and save your
lower-intent keywords for desktop where
you’re more likely to gain profitable visibility.
#6
51% of People Want Location-Based
Coupons When Searching
Takeaway:
Use coupons and in-store deals on mobile
to spur visits and conversions at your
storefront
8 Marketing Insights PPC Optimization
#7
72% of Consumers Who Did a
Local Search Visited a Store
within 5 Miles
Takeaway:
If you’re a local storefront, you NEED to be
advertising in geo-targeted radius on
Google. Your shoppers expect to find you
online before visiting your storefront.
#8
43% of Consumers Do Research
in the Store
Takeaway:
Consumers are more informed than ever
before. Ensure your shoppers are able to find
product reviews easily while on-the-go. If you’re
in the retail space, ensure you have over 50
reviews on one of Google’s approved review
aggregator sites so they show up within your
ads. This could prevent a shopper from
purchasing with a competitor.
Sources:https://www.wordstream.com/blog/ws/2015/10/06/smx-east
Contact Us
If you need help with digital marketing strategy and advertising
campaigns you can get in touch with us in any below ways:
artem.n@webzo.com
Sources: https://www.wordstream.com/blog/ws/2015/10/06/smx-east

More Related Content

Recently uploaded

"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
tess51
 
Tech Framework Integrated Workspace Management System
Tech Framework Integrated Workspace Management SystemTech Framework Integrated Workspace Management System
Tech Framework Integrated Workspace Management System
Sushant Joshi
 

Recently uploaded (9)

PEARL KITCHEN SINKS(R.A ENGINEERING INDUSTRIES
PEARL KITCHEN SINKS(R.A ENGINEERING INDUSTRIESPEARL KITCHEN SINKS(R.A ENGINEERING INDUSTRIES
PEARL KITCHEN SINKS(R.A ENGINEERING INDUSTRIES
 
Financial management icar entrepreneurship development
Financial management icar entrepreneurship developmentFinancial management icar entrepreneurship development
Financial management icar entrepreneurship development
 
EXPERIENCE THE FUTURE OF WORK FOR FUTURE OF BUSINESSES
EXPERIENCE  THE FUTURE OF WORK FOR FUTURE OF BUSINESSESEXPERIENCE  THE FUTURE OF WORK FOR FUTURE OF BUSINESSES
EXPERIENCE THE FUTURE OF WORK FOR FUTURE OF BUSINESSES
 
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
 
AI Data Engineering for SMEs - some tricks and tools
AI Data Engineering for SMEs - some tricks and toolsAI Data Engineering for SMEs - some tricks and tools
AI Data Engineering for SMEs - some tricks and tools
 
CARA BINA PENDAPATAN PASIF HARIAN RM9000 BERMODALKAN RM30 DI TDC
CARA BINA PENDAPATAN PASIF HARIAN RM9000 BERMODALKAN RM30 DI TDCCARA BINA PENDAPATAN PASIF HARIAN RM9000 BERMODALKAN RM30 DI TDC
CARA BINA PENDAPATAN PASIF HARIAN RM9000 BERMODALKAN RM30 DI TDC
 
Tech Framework Integrated Workspace Management System
Tech Framework Integrated Workspace Management SystemTech Framework Integrated Workspace Management System
Tech Framework Integrated Workspace Management System
 
Dropbox DBX Q1 2020 Investor Presentation.pdf
Dropbox DBX Q1 2020 Investor Presentation.pdfDropbox DBX Q1 2020 Investor Presentation.pdf
Dropbox DBX Q1 2020 Investor Presentation.pdf
 
MARKETING PLAN RESMI TDC IMUNO INDONESIA 2024
MARKETING PLAN RESMI TDC IMUNO INDONESIA 2024MARKETING PLAN RESMI TDC IMUNO INDONESIA 2024
MARKETING PLAN RESMI TDC IMUNO INDONESIA 2024
 

Featured

Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Saba Software
 

Featured (20)

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 

8 marketing insights ppc optimization

  • 1. 8 Marketing Insights PPC Optimization These insights were outlined from a couple of conferences. We found them useful for our campaigns and decided to highlight them for you in the graphic.
  • 2. 8 Marketing Insights PPC Optimization #1 50% of Search Queries are 4 Words or Longer Takeaway: Think in phrases and questions your customers are asking, not just keywords. #2 You Lose 97% of Leads on Leaky Landing Pages Takeaway: To keep leads engaged and push them down the funnel faster, push phone calls rather than website visits
  • 3. 8 Marketing Insights PPC Optimization #3 More than 86% of Time on Your Phone is Spent Within an App Takeaway: Marketing your company’s app should be a higher priority than catering to the mobile web. Create a strategy to get more app traffic through Facebook App links, Twitter Cards, Google App Index, etc. #4 Phone calls from the mobile SERPs are going to become more and more important as time goes on. Takeaway: Ensure that your search campaigns are pushing phone calls, and that you’re properly tracking these phone calls to understand the value they’re bringing to your business.
  • 4. 8 Marketing Insights PPC Optimization #5 It’s 2X as Hard to Get Your Ad Seen on the Mobile SERPs Takeaway: Don’t let poor mobile performance discourage you! Revamp your mobile strategy to bid up on the keywords with high-purchase intent and save your lower-intent keywords for desktop where you’re more likely to gain profitable visibility. #6 51% of People Want Location-Based Coupons When Searching Takeaway: Use coupons and in-store deals on mobile to spur visits and conversions at your storefront
  • 5. 8 Marketing Insights PPC Optimization #7 72% of Consumers Who Did a Local Search Visited a Store within 5 Miles Takeaway: If you’re a local storefront, you NEED to be advertising in geo-targeted radius on Google. Your shoppers expect to find you online before visiting your storefront. #8 43% of Consumers Do Research in the Store Takeaway: Consumers are more informed than ever before. Ensure your shoppers are able to find product reviews easily while on-the-go. If you’re in the retail space, ensure you have over 50 reviews on one of Google’s approved review aggregator sites so they show up within your ads. This could prevent a shopper from purchasing with a competitor. Sources:https://www.wordstream.com/blog/ws/2015/10/06/smx-east
  • 6. Contact Us If you need help with digital marketing strategy and advertising campaigns you can get in touch with us in any below ways: artem.n@webzo.com Sources: https://www.wordstream.com/blog/ws/2015/10/06/smx-east