When you’re just getting started as a dog trainer, you usually don’t have a ton of funding to throw at marketing your new dog training services or, even if you do, you’re not sure which marketing tactic will actually generate results. As dog trainers, we love working with dogs and helping people and marketing isn’t something that comes naturally. Unfortunately, to have a dog training business, you have to treat your work as a business.

1. New Dog Training Clients
8+ Free Ways
to Generate
THE MODERN DOG TRAINER

2. 1. DIY SEO
SEO or search engine optimization is the process
of updating your website in certain ways so that it
will show up higher in Google search.

3. Why does
Google matter?
Because people are already looking for dog
training help online. Every day potential
clients are turning to Google to find a local
business that could help their situation, but if
your website isn’t fully optimized, they’re
finding your competitors instead of your
website right now.

4. 2. Use Social Media & Hashtags
Join in the conversation around topics that are
central to:
•Your business
•Your community
•Your expertise

5. 3. Veterinarian Referrals
Many veterinarians like to have a few different trainers they can send general
puppy or dog training clients to knowing that some trainers have long wait lists or
prefer to work with some behaviors over others.

6. 4. Partnering With Local Non-Pet Businesses
Local businesses like to promote other local
businesses whenever they can. You should
also consider yourself and your dog training
business as a local business and become a
part of this community!

7. 5. Partnering With A Shelter
This can be a great way to gain exposure and establish yourself as a leading dog
behavior expert in the community.

8. 6. Meet Clients At Conventions or Festivals
You can attend local conventions,
conferences, and festivals while wearing
your business T-shirt.

9. 7. The Local Chamber of Commerce
Introduce yourself and see how you can help your
business by helping their businesses first.

10. 8. Your Church or Community Organization
You might not be surprised
to find out that many
church-goers have pets!

11. Read the full article on The Modern
Dog Trainer Blog.
CLICK HERE