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WHERE
WILLTHE
FILMBE
RELEASED?
WHERE
Asdistributorsestablishwhatkindoffilmtheyhave,they
willbegintoformassumptionstothetypeofreleasethey
require. Intotal,acrosstheUKandRepublicofIreland,
740cinemaswithmorethan3,900screensare
available.Therearetwotypesofdistributionthatcanbe
used:SaturatedandSelected.
Saturated
Differentfilmsarereleasesindifferentways. Saturation
releaseisusuallyusedbyblockbusterandhighbudget
releases.Thedistributormayreleaseatcinemas
everywhereon1,000screensUKwidesimultaneously,
playingattwoormorescreenspermultiplex.Ithelpsto
accommodatemassaudienceseagertoconsumeafilm
attheearliestopportunity.
SelectedSelectedfilmsofferadifferentcinematicexperience.TheUK
releaseof documentary,foreignlanguagefilmsorrevived
classicmayreceive 25printsorfewer. Initiallytheymayonly
playinselectedlocationswherelocalaudiencesareknownto
favoursuchtitle.Veryexceptionally,afilmmaybe'platformed'
inasinglelocationbeforerollingout,thisistotestthepopularity
ofthefilmandtoseeifitsworthreleasingatfurtherlocations.
MostfilmsreleasedintheUKhavewhatistermeda’limited’
releasewithfewerthan100prints.

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