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Free Webinar - 26 June 2013 -1-2pm
Please turn up your computer speakers or put on your
headset
You can ask questions in writing in the chat panel
7 Tips for Effective EU Public
Affairs: Practical ideas to
reach the highest impact for
your issue
Free Webinar – 26 June 2013 -1-2pm
Please turn up your computer speakers or put on your
headset
You can ask questions in writing in the chat panel
WELCOME to the 5th
FREE webinar
ABOUT THE WEBINAR
SERIES
1
EU Lobbying, Ethics &
Transparency: "Do"-s
and "Don't"-s
Risk Regulation in the
EU: Sectors,
Advocacy and the
Precautionary
Principle
Regulatory Affairs
Explained: What you
must know about
implementing &
delegated acts
How to Master EU
Interest
Representation: The
BM guide to EU
lobbying best practices
7 Tips for Effective EU
Public Affairs: Practical
ideas to reach the
highest impact for your
issue
Digital Communication
in EU Affairs: How to
master Twitter, Linkedin
& social media in public
affairs
EU Public Affairs
Forecast until June
2014: What to expect
until the end of Barroso
II and beyond?
GOOD TO KNOW
2
Turn off your Outlook, Skype and other programs
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by
Q&A
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by
Q&A
The webinar is being RECORDED
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by
Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3
days
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by
Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3
days
Transcript will be available within 1 week
SPEAKER & ORGANISER
3
SPEAKER
Diederik Peereboom:
Director, Public Affairs at Burson-Marsteller Brussels
7 Tips for Effective EU Public
Affairs: Practical ideas to
reach the highest impact for
your issue
SPEAKER MODERATOR
Diederik Peereboom András BANETH
Director, Public Affairs at Burson-Marsteller Brussels Director – European Training Academy
7 Tips for Effective EU Public
Affairs: Practical ideas to
reach the highest impact for
your issue
1-day EU training workshops on
lobbying, communication &
decision-making
THE PRESENTATION
4
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
19 EVIDENCE-BASED COMMUNICATIONS
7 Tips for Effective EU Public Affairs:
Practical ideas to reach the highest
impact for your issue
Diederik Peereboom, Director
Webinar, Brussels, 26 June 2013
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
20
What’s in a name?
PUBLIC AFFAIRS
LOBBYING
COMMUNICATION
“GOVERNMENT RELATIONS
COMMUNICATIONS
ISSUES MANAGEMENT
CORPORATE CITIZENSHIP STRATEGIES
PUBLIC POLICY
REPUTATION
STAKEHOLDERS”
“THE ACTIVITY OF CONVEYING MEANINGFUL INFORMATION”
" THE ACT OF ATTEMPTING TO INFLUENCE DECISIONS”
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
21
7 Tips
1. Set Clear Objectives
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
22
7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
23
7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
3. Understand the Process
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
24
7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
3. Understand the Process
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
25
7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
5. Maintain a Network of Contacts
3. Understand the Process
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
26
7 Tips
6. Avoid Complacency
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
5. Maintain a Network of Contacts
3. Understand the Process
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
27
7 Tips
7. Build a Strong Team
6. Avoid Complacency
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
5. Maintain a Network of Contacts
3. Understand the Process
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
28
1. Set Clear Objectives
SET CLEAR OBJECTIVES AT THE BEGINNING OF YOUR CAMPAIGN
ENSURE THAT THE ENTIRE TEAM KNOWS THE OBJECTIVES
BE PREPARED TO ADAPT YOUR STRATEGY IN RESPONSE TO BOTH EXTERNAL AND INTERNAL CHANGES
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
29
2. Develop a Compelling Story
THINK OUTSIDE THE BOX
THINK POLITICALLY
BACK UP YOUR ARGUMENTS
USE DIFFERENT CHANNELS
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
30
MAP EACH STEP OF THE PROCESS
KNOW THE KEY ACTORS AND INFLUENCERS
3. Understand the Process
THINK AHEAD
BE PROACTIVE: DO NOT FOLLOW BUT
SHAPE THE PROCESS
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
31
UNDERSTAND THE RELEVANT DEVELOPMENTS
INTERPRET THE CONSEQUENCES
SPOT NEW HOOKS
WATCH POTENTIAL OPPONENTS
4. Be Informed
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
32
SEARCH FOR ALLIES AND BUILD COALITIONS
FIND THOSE WHO SHARE YOUR DESIRED OUTCOME
FORM A “CHOIR” OF DIFFERENT VOICES
5. Maintain a Network of Contacts
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
33
SEE IT THROUGH UNTIL THE VERY END
WHAT CAN STILL GO WRONG?
WHAT IS NEXT?
6. Avoid Complacency
A feeling of smug or uncritical satisfaction with oneself or one’s achievements
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
34
7. Build a Strong Team
A VARIETY OF SKILLS
STRONG INTERNAL ORGANISATION
CLEAR AND REGULAR INTERNAL COMMUNICATIONS
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
35
If you have further questions, you can contact
Diederik Peereboom: diederik.peereboom@bm.com
Questions…?
Type in the Chat
Box!
Thank you for
your attention
…and see you on 3 July!

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7 tips for effective eu public affairs practical ideas to reach the highest impact for your issue

  • 1. Free Webinar - 26 June 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
  • 2. Free Webinar – 26 June 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel WELCOME to the 5th FREE webinar
  • 4. EU Lobbying, Ethics & Transparency: "Do"-s and "Don't"-s Risk Regulation in the EU: Sectors, Advocacy and the Precautionary Principle Regulatory Affairs Explained: What you must know about implementing & delegated acts How to Master EU Interest Representation: The BM guide to EU lobbying best practices 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs EU Public Affairs Forecast until June 2014: What to expect until the end of Barroso II and beyond?
  • 6. Turn off your Outlook, Skype and other programs
  • 7. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box
  • 8. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation
  • 9. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A
  • 10. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED
  • 11. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days
  • 12. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days Transcript will be available within 1 week
  • 14. SPEAKER Diederik Peereboom: Director, Public Affairs at Burson-Marsteller Brussels 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
  • 15.
  • 16. SPEAKER MODERATOR Diederik Peereboom András BANETH Director, Public Affairs at Burson-Marsteller Brussels Director – European Training Academy 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
  • 17. 1-day EU training workshops on lobbying, communication & decision-making
  • 19. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 19 EVIDENCE-BASED COMMUNICATIONS 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue Diederik Peereboom, Director Webinar, Brussels, 26 June 2013
  • 20. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 20 What’s in a name? PUBLIC AFFAIRS LOBBYING COMMUNICATION “GOVERNMENT RELATIONS COMMUNICATIONS ISSUES MANAGEMENT CORPORATE CITIZENSHIP STRATEGIES PUBLIC POLICY REPUTATION STAKEHOLDERS” “THE ACTIVITY OF CONVEYING MEANINGFUL INFORMATION” " THE ACT OF ATTEMPTING TO INFLUENCE DECISIONS”
  • 21. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 21 7 Tips 1. Set Clear Objectives
  • 22. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 22 7 Tips 1. Set Clear Objectives 2. Develop a Compelling Story
  • 23. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 23 7 Tips 1. Set Clear Objectives 2. Develop a Compelling Story 3. Understand the Process
  • 24. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 24 7 Tips 1. Set Clear Objectives 2. Develop a Compelling Story 4. Be Informed 3. Understand the Process
  • 25. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 25 7 Tips 1. Set Clear Objectives 2. Develop a Compelling Story 4. Be Informed 5. Maintain a Network of Contacts 3. Understand the Process
  • 26. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 26 7 Tips 6. Avoid Complacency 1. Set Clear Objectives 2. Develop a Compelling Story 4. Be Informed 5. Maintain a Network of Contacts 3. Understand the Process
  • 27. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 27 7 Tips 7. Build a Strong Team 6. Avoid Complacency 1. Set Clear Objectives 2. Develop a Compelling Story 4. Be Informed 5. Maintain a Network of Contacts 3. Understand the Process
  • 28. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 28 1. Set Clear Objectives SET CLEAR OBJECTIVES AT THE BEGINNING OF YOUR CAMPAIGN ENSURE THAT THE ENTIRE TEAM KNOWS THE OBJECTIVES BE PREPARED TO ADAPT YOUR STRATEGY IN RESPONSE TO BOTH EXTERNAL AND INTERNAL CHANGES
  • 29. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 29 2. Develop a Compelling Story THINK OUTSIDE THE BOX THINK POLITICALLY BACK UP YOUR ARGUMENTS USE DIFFERENT CHANNELS
  • 30. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 30 MAP EACH STEP OF THE PROCESS KNOW THE KEY ACTORS AND INFLUENCERS 3. Understand the Process THINK AHEAD BE PROACTIVE: DO NOT FOLLOW BUT SHAPE THE PROCESS
  • 31. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 31 UNDERSTAND THE RELEVANT DEVELOPMENTS INTERPRET THE CONSEQUENCES SPOT NEW HOOKS WATCH POTENTIAL OPPONENTS 4. Be Informed
  • 32. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 32 SEARCH FOR ALLIES AND BUILD COALITIONS FIND THOSE WHO SHARE YOUR DESIRED OUTCOME FORM A “CHOIR” OF DIFFERENT VOICES 5. Maintain a Network of Contacts
  • 33. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 33 SEE IT THROUGH UNTIL THE VERY END WHAT CAN STILL GO WRONG? WHAT IS NEXT? 6. Avoid Complacency A feeling of smug or uncritical satisfaction with oneself or one’s achievements
  • 34. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 34 7. Build a Strong Team A VARIETY OF SKILLS STRONG INTERNAL ORGANISATION CLEAR AND REGULAR INTERNAL COMMUNICATIONS
  • 35. EVIDENCE-BASED COMMUNICATIONS Click to edit Master title style 35 If you have further questions, you can contact Diederik Peereboom: diederik.peereboom@bm.com
  • 37. Thank you for your attention …and see you on 3 July!

Editor's Notes

  1. Who I am and why I am here
  2. Public affairs represents an organization's efforts to monitor and manage its business environment. It combines government relations, communications, issues management and corporate citizenship strategies to influence public policy, build a strong reputation and find common ground with stakeholders." " Lobbying is the act of attempting to influence decisions. Communication is the activity of conveying meaningful information. "