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Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs

EU affairs communication: how online tools can reinforce your cause
How to leverage Twitter, Linkedin, Youtube and others tools in EU affairs
Examples of effective social media use for public affairs


http://www.eu-academy.eu/freeresources/digital-communication-in-eu-affairs-how-to-master-twitter-linkedin-social-media-in-public-affairs/

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Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs

  1. 1. Free Webinar - 3 July 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
  2. 2. Free Webinar – 3 July 2013 -1-2pm Please turn up your computer speakers or put on your headset You can ask questions in writing in the chat panel WELCOME to the 6th FREE webinar
  3. 3. ABOUT THE WEBINAR SERIES 1
  4. 4. EU Lobbying, Ethics & Transparency: "Do"-s and "Don't"-s Risk Regulation in the EU: Sectors, Advocacy and the Precautionary Principle Regulatory Affairs Explained: What you must know about implementing & delegated acts How to Master EU Interest Representation: The BM guide to EU lobbying best practices 7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs EU Public Affairs Forecast until June 2014: What to expect until the end of Barroso II and beyond?
  5. 5. GOOD TO KNOW 2
  6. 6. Turn off your Outlook, Skype and other programs
  7. 7. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box
  8. 8. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation
  9. 9. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A
  10. 10. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED
  11. 11. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days
  12. 12. Turn off your Outlook, Skype and other programs Ask via chat in the bottom left chat box Questions will be answered during & after the presentation Presentation will take approx. 40 mins, followed by Q&A The webinar is being RECORDED Recording & PPT will be made available within 3 days Transcript will be available within 1 week
  13. 13. SPEAKER & ORGANISER 3
  14. 14. SPEAKER Matthias Lüfkens: Director, EMEA Digital Practice at Burson-Marsteller Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
  15. 15. SPEAKER MODERATOR Matthias Lüfkens András BANETH Director, EMEA Digital Practice at Burson-Marsteller Director – European Training Academy Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs
  16. 16. 1-day EU training workshops on lobbying, communication & decision-making
  17. 17. THE PRESENTATION 4
  18. 18. EVIDENCE -BASED COMMUNICATIONS Digital Communication in EU Affairs European Training Academy, 03.07.2013 Matthias.Luefkens@bm.com @BMBrussels @BMdigital @Luefkens
  19. 19. EVIDENCE -BASED COMMUNICATIONS News breaks on Plux
  20. 20. EVIDENCE -BASED COMMUNICATIONS News breaks on Twitter
  21. 21. EVIDENCE -BASED COMMUNICATIONS News breaks on Twitter
  22. 22. EVIDENCE -BASED COMMUNICATIONS News breaks on Twitter
  23. 23. EVIDENCE -BASED COMMUNICATIONS Making Connections
  24. 24. EVIDENCE -BASED COMMUNICATIONS Making Connections
  25. 25. EVIDENCE -BASED COMMUNICATIONS Making Connections
  26. 26. EVIDENCE -BASED COMMUNICATIONS The role of Social Networks in EU Affairs
  27. 27. EVIDENCE -BASED COMMUNICATIONS The role of Social Networks in EU Affairs
  28. 28. EVIDENCE -BASED COMMUNICATIONS Effective Lobbying in Europe
  29. 29. EVIDENCE -BASED COMMUNICATIONS Effective Lobbying in Europe
  30. 30. EVIDENCE -BASED COMMUNICATIONS Effective Lobbying in Europe
  31. 31. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
  32. 32. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
  33. 33. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
  34. 34. EVIDENCE -BASED COMMUNICATIONS AVAAZ vs Monsanto
  35. 35. EVIDENCE -BASED COMMUNICATIONS Blogs replace press releases
  36. 36. EVIDENCE -BASED COMMUNICATIONS Fair deal for cane refiners
  37. 37. EVIDENCE -BASED COMMUNICATIONS Fair deal for cane refiners
  38. 38. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
  39. 39. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
  40. 40. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
  41. 41. EVIDENCE -BASED COMMUNICATIONS Tate & Lyle on Twitter
  42. 42. EVIDENCE -BASED COMMUNICATIONS Connecting with MEPs
  43. 43. EVIDENCE -BASED COMMUNICATIONS Chat with your MEPs
  44. 44. EVIDENCE -BASED COMMUNICATIONS #EUChat
  45. 45. EVIDENCE -BASED COMMUNICATIONS #EUChat
  46. 46. EVIDENCE -BASED COMMUNICATIONS
  47. 47. EVIDENCE -BASED COMMUNICATIONS Policy Makers on Twitter
  48. 48. EVIDENCE -BASED COMMUNICATIONS Policy Making on Twitter
  49. 49. EVIDENCE -BASED COMMUNICATIONS Policy Making on Twitter
  50. 50. EVIDENCE -BASED COMMUNICATIONS The State of the EU
  51. 51. EVIDENCE -BASED COMMUNICATIONS The State of the EU
  52. 52. EVIDENCE -BASED COMMUNICATIONS The State of the EU
  53. 53. EVIDENCE -BASED COMMUNICATIONS The State of the EU
  54. 54. EVIDENCE -BASED COMMUNICATIONS The State of the EU
  55. 55. EVIDENCE -BASED COMMUNICATIONS EU News Hub
  56. 56. EVIDENCE -BASED COMMUNICATIONS Official tweets don’t have to be boring
  57. 57. EVIDENCE -BASED COMMUNICATIONS
  58. 58. EVIDENCE -BASED COMMUNICATIONS
  59. 59. EVIDENCE -BASED COMMUNICATIONS
  60. 60. EVIDENCE -BASED COMMUNICATIONS Reactions to Events
  61. 61. EVIDENCE -BASED COMMUNICATIONS
  62. 62. EVIDENCE -BASED COMMUNICATIONS @AlexStubb
  63. 63. EVIDENCE -BASED COMMUNICATIONS
  64. 64. EVIDENCE -BASED COMMUNICATIONS
  65. 65. EVIDENCE -BASED COMMUNICATIONS
  66. 66. EVIDENCE -BASED COMMUNICATIONS Thank You Matthias.Luefkens@bm.com Burson-Marsteller @Luefkens @BMdigital
  67. 67. Questions…? Type in the Chat Box!
  68. 68. Thank you for your attention …and see you on 17 July!

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