7 Steps to Dominating the Internet

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Lori Ballen shares her 7 Steps to dominating the internet using The Ballen Method for Real Estate Search and Social Domination.

Marketing

Products we talk about
Tutorial Videos
www.loriballen.com/lorislist

WHAT IS THE BALLEN METHOD?
• A method of internet marketing designed to
dominate the web for a desired set of long-tail
keyword phrases.
• Dominate = Multiple times on page one of the
search engine for that phrase
• This is done through target marketing and
hyper-local strategies

#1 and #2 Ranks
2 Different Pages
On Same Site
New Self Hosted Wordpress
- About 3 months old
Wordpress Blog
on eAgenC by
KW domain
PAGE 1

eEdge Site / Marketleader
New Self Hosted Wordpress
- About 3 months old
PAGE
1

Your
website
Blog
Social
Media
Press
Releases
Classified
Ads/
Listing
Feeds
Video
Campaigns
/Offline
HOW IT’S DONE

Real Estate Agent
Las Vegas Real Estate Agent
Top Las Vegas Real Estate Agent
Top Las Vegas Real Estate Agent for Short Sales
Focus on The long-tail

CChhoooossee LLooccaall,, NNaattiioonnaall,, oorr GGlloobbaall
Choose Low Competition first, Then
Medium. Under 200 Searches is GOLD

Denver Real Estate has 8,100 Monthly US searches.
That’s AWESOME.
It has High Competition
That STINKS!!!

• ‘Exceeding Standards,
• Communication at the highest level,
• and a never-ending stream of surprises
• that leave you saying WOW’

Every Great Website Should Have
• Problem Solving Content
• Product (IDX Listings and Home Values)
• Seller-Centric Articles
• Buyer-Centric Articles
• Contact Information – Clearly
Displayed
• Local Information
• Lead Capture = Forms and offers

STEP 2 RECAP
Use Lead Capture
Create Quality Content
Keep our website Fresh
Use Longtail Keywords

Step 3
Market your Listings to get MORE
listings

OTHER CLASSIFIED AD SITES
• Backpage.com
• Classifiedads.com
• ClassifiedFlyerads.com
• Wordpress/ActiveRain/Blogger (Yep, it’s true)

Step 3: Recap
Market your Listings to get MORE listings
By using or creating templates to create
ADS and LANDING pages
Using Long tail Keywords
Getting LOCAL and Specific

www.TheBallenMethod.com
www.AllStarAgentNetwork.co
m

WRITE FOR THE CONSUMER
With Google in MIND

A Great Blog Does a few things
• Solves Problems and Informs
• Is a local Directory
• Helps people to know you (Video/Pics)
• Links to properties and home values
• Ranks HIGH on Search when Optimized
• Gives you something Social to Share

Blog Categories
• Seller Tips
• Buyer Tips
• Things to do in _______
• Q & A
• About Me
• Featured Listings

Make your Blog Personal
TThhiiss iiss SSeebbaassttiiaann

GET COMFORTABLE
WITH HOW YOU LOOK
AND SOUND

Step 5
Use Video: Recap
Get Comfortable
Use proper equipment
Shoot Introduction Video,
Testimonials, Role Play

“The Ballen Group, Las Vegas Short
sale Agents who use a
comprehensive Las Vegas Short Sale
System, close another Bank of
America Short Sale saving the Las
Vegas Homeowner from
Foreclosure.”

Step 6
Use Press Releases even IF
Google won’t reward you.

Now - Go Dominate
The Web.
Thank You!!!!!

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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

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7 Steps to Dominating the Internet

1. Online Marketing Magic With Richard and Lori Ballen #ballenmethod and @ballengroup Facebook.com/loriballenmethod A Vision Masters Production Post TWEET

2. Products we talk about Tutorial Videos www.loriballen.com/lorislist

3. WHAT IS THE BALLEN METHOD? • A method of internet marketing designed to dominate the web for a desired set of long-tail keyword phrases. • Dominate = Multiple times on page one of the search engine for that phrase • This is done through target marketing and hyper-local strategies

4. #1 Organically P A I D PAGE 1

5. PAGE 1 Video – Jan 2011

6. eEdge Site / Marketleader PAGE 1

7. #1 and #2 Ranks 2 Different Pages On Same Site New Self Hosted Wordpress - About 3 months old Wordpress Blog on eAgenC by KW domain PAGE 1

8. eEdge Site / Marketleader New Self Hosted Wordpress - About 3 months old PAGE 1

9. Your website Blog Social Media Press Releases Classified Ads/ Listing Feeds Video Campaigns /Offline HOW IT’S DONE

10. HOW DO YOU THINK PEOPLE SEARCH??

11. Real Estate Agent Las Vegas Real Estate Agent Top Las Vegas Real Estate Agent Top Las Vegas Real Estate Agent for Short Sales Focus on The long-tail

12.

13. CChhoooossee LLooccaall,, NNaattiioonnaall,, oorr GGlloobbaall Choose Low Competition first, Then Medium. Under 200 Searches is GOLD

14. Denver Real Estate has 8,100 Monthly US searches. That’s AWESOME. It has High Competition That STINKS!!!

15.

16. Step 1: Identify your Audience and Build your Brand

17. Step 1: Build your Brand

18. • ‘Exceeding Standards, • Communication at the highest level, • and a never-ending stream of surprises • that leave you saying WOW’

19. Step 1: Build your Brand

20. Step 1: Build your Brand

21. Step 1: Build your Brand

22. Step 1: Build your Brand

23. Step 1: Build your Brand

24. Step 1: Build your Brand

25. NICHE: WATERFRONT PROPERTIES

26. NICHE: MILITARY

27. NICHE: SENIOR LIVING

28. Step 1 RECAP Identify your Audience and Build your Brand Identify Your Specialty Determine your Product and Message

29. Step 2: Create a Useful web site

30. Every Great Website Should Have • Problem Solving Content • Product (IDX Listings and Home Values) • Seller-Centric Articles • Buyer-Centric Articles • Contact Information – Clearly Displayed • Local Information • Lead Capture = Forms and offers

31.

32. Step 2: Create a Useful web site

33. Step 2: Create a Useful web site

34.

35. STEP 2 RECAP Use Lead Capture Create Quality Content Keep our website Fresh Use Longtail Keywords

36. Step 3 Market your Listings to get MORE listings

37. There’s Life Outside of Craigslist

38. OTHER CLASSIFIED AD SITES • Backpage.com • Classifiedads.com • ClassifiedFlyerads.com • Wordpress/ActiveRain/Blogger (Yep, it’s true)

39. www.ListingsToLeads.com/ballen

40.

41.

42.

43.

44. Step 3: Recap Market your Listings to get MORE listings By using or creating templates to create ADS and LANDING pages Using Long tail Keywords Getting LOCAL and Specific

45. www.TheBallenMethod.com www.AllStarAgentNetwork.co m

46. Step 4 Blog About It

47.

48. WRITE FOR THE CONSUMER With Google in MIND

49. A Great Blog Does a few things • Solves Problems and Informs • Is a local Directory • Helps people to know you (Video/Pics) • Links to properties and home values • Ranks HIGH on Search when Optimized • Gives you something Social to Share

50. Blog Categories • Seller Tips • Buyer Tips • Things to do in _______ • Q & A • About Me • Featured Listings

51. Make your Blog Personal TThhiiss iiss SSeebbaassttiiaann

52. Step 5 Use Video

53. GET COMFORTABLE WITH HOW YOU LOOK AND SOUND

54.

55.

56.

57.

58. www.BallenGroupVideos.com

59. Step 5 Use Video: Recap Get Comfortable Use proper equipment Shoot Introduction Video, Testimonials, Role Play

60. Step 6 Use Press Releases

61. WRITTEN IN THE 3RD PERSON

62. “The Ballen Group, Las Vegas Short sale Agents who use a comprehensive Las Vegas Short Sale System, close another Bank of America Short Sale saving the Las Vegas Homeowner from Foreclosure.”

63.

64.

65. Step 6 Use Press Releases even IF Google won’t reward you.

66. Step 7 Use Social Media

67. DON’T BE THIS GUY

68.

69. DON’T STALK •

70.

71. Step 7 Use Social Media

72.

73. 1. Create your Brand & Identify Audience 2. Build a Useful Website 3. Market your Listings 4. Blog 5. Use Video 6. Create Press Releases 7. Learn to Use Social Media

74. Discipline TODAY means FREEDOM tomorrow

75. Now - Go Dominate The Web. Thank You!!!!!

76. Seven Steps to Web Domination With Richard and Lori Ballen

Editor's Notes

----- Meeting Notes (10/22/14 09:55) ----- b
Content is King
Content is King
Content is King
Content is King
CLASSIFIED ADS Google Friendly: Use Keywords in the Title and in the Body of the Ad Always include a phone number. Warmer buyers/sellers will call. Think LISTINGS - Real Estate Services, Financial Services, Legal Services Include a Call to Action, an Item of Value and Create Urgency Use the 3 click Rule. No more than 3 clicks should take them where they want to go - START to finish from the search results. Use Several Sites: Classifiedads.com, Craigslist.com, Backpage.com, Merchantcircle.com, Hoobly.com (to name a few)
Keep it Relevant to your specialty Shorter is better for Audience, Longer is better for SEO. Use Keywords in Title, and Body of Blog Don’t Always “Sell”, Communicate Make the Consumer FEEL something Keep it Local whenever Possible Local Events Local Hang outs, Restaurants, Theaters Problems that you have Solved Awards you have won New Divisions or Specialties Special Programs
Content is King

7 Steps to Dominating the Internet

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Editor's Notes