1. KCB101 Assignment 2:
Advertisement Storyboards
Presentation by:
Jack Cockburn, Ben Collins, Iwan Jones & Tim Jubb

2. ecOil
ecO= Economical- Cost efficient
- Cheap
Ecology- Environment
- Nature
- Natural Habitat
Oil= Product we’re trying to sell

3. ecOil Brand logo
Green- Nature
Larger O- End of eco/beginning
- Fertility
of oil. Emphasises that its 2
- Life Gold- Superior
words put into 1
- Outstanding
- Best of the Best
Bold lower
case letters:
Stand out
while
putting
emphasis on
capital letter
O
Globe- Earth
conscious
Recycle symbol in shape of an
O- Shows that ecOil is
environmentally friendly

4. Storyboard

7. Environmentally
friendly symbols
mixed with oil

11. Voice - Over Analysis
 Voice Over that will feature in the Advertisement:
 Initial Voice Over:
We understand how busy you are, we understand the pressures of
your day to day lifestyle, We understand you want peace of mind
when it comes to safety which is why we at ecOil have formulated
this performance and economical engine oil to fit in with your
families needs. Ecoil is perfectly tailored for hybrid vehicles and
perfect for todays environmentally conscious society. With just
enough left over for the boys.
 Final Voice Over:
ecOil, Australia’s number one trusted brand in engine oil

12. Conclusion
 ecOil is an all round performance oil for
everyday cars
 More economical, less environmental impact
 Association with colors used in relation to our
engine oil
 Emotional branding relating to ecOil as it
includes relatable settings and the logo itself
 Reinstates message directed to average
Australia family as well as high performance
vehicles

13. Conclusion
 Camera angles used to demonstrate what's
happening on each scene to effectively
communicate the overall message
 To create the lasting appeal we were able to
directly relate to the audience by using the
phrase “we understand”
 All these factors have enabled ecOil to
become Australia’s number 1 trusted brand in
the engine oil market