6 Steps to Success: What can SDL Media Manager do for you?1. MANAGE Centralize media assets, manage metadata and cross-media transcode them to make them available across your channels.2. LOCALIZE Add content translation: subtitles & dubbing. One video asset for all your languages.3. DISTRIBUTE Cross media distribution management; Web, Mobile, Social Media, Digital Signage.4
6 Steps to Success: What can SDL Media Manager do for you?4. SOCIALIZE Use your system to spread & manage your media and message across social media. embeds, tell-a-friend, rate content5. ENRICH ‘Convert viewers into buyers’. Add in-screen apps on top of the content to collect contact information, direct the audience to your website, run promotions, etc.6. OPTIMIZE Study the conversion statistics and act on the reports. Making the customer journey an optimum rich-media experience.5
System ArchitectureDeployment & System setup System hosting is separated from media hosting Storage & Distribution setup may vary per competition/project within the Clients instance of SDL Media Manager Storage & distribution environment may be Client systems, a CDN, or a mix.
In-screen & Player Applications• Using Video as your Communications Canvas 1. Outlet: See it as your ‘Photo frame’, which you publish on a website, on a phone or on a screen. 2. Content: Manage the content shown in the ‘photo frame’ from a distance and dynamically. 3. Applications: Run In-screen and player apps on top of your content, even time code related.
Typical Use Cases “Climb Higher” | CMT Sales Kick Off | 2013
Typical Media Manager Use Cases1. Central Repository for Rich Media2. ‘Multi-lingual Multi-channel Multi-media’3. ‘DAM vs MAM’4. ‘Convert Views into Sales’5. ‘Media Intelligence’
1. Central Repository for Rich MediaWHY? • Brand Consistency • To Bridge DAM & CMS/WCM • Speed-up Time to Market • Channel & Device agnostic • Drive Sales & Optimize Support
1. Central Repository for Rich Media Extend on ECL Model to connect to SDL Media Manager– SDL Tridion 2011– SDL E-mail Manager– SDL Campaign Management– SDL LiveContent Extend on SDL Media Manager API– SCALA Digital Signage connector– YouTube connector– Cumulus DAM– Opentext DAM– ...
2. ‘Multilingual Multichannel Multimedia’ Mitsubishi Mitsubishi Motors Europe have a strong foothold on the European car market. Due to a global decrease in car sales and decrease in marketing budget they needed to be more creative and innovative in their marketing. Challenges Differentiate the message per consumer group Turn video campaigns into a contact- & salestool Track leads at corporate, national and dealer level Save on marketing spending Results Mitsubishi Pan European roll-out of 3-in-1 VMS 60% savings on multilingual video costs. “Using SDL Media Manager gives us the interaction with our customers in an innovative way that leads to measurable leads for our sales.”
‘Multilingual Multichannel Multimedia @ Customer X’Size of each Master video (ProRes) 6 to 10 GB Uploaded by AgenciesRenditions H.264 = 208 MB Consumed by NSO and end users MP4 = 170 MB WMV = 30 MBNumber of Master Videos 50 to 75 per year Up to 26 translationsNumber of static assets per product (average 200MB) Up to 15 products /product line Up to 450 Asset per product Launch Up to 30 assets / product• 50 video’s into 26 languages = 1300 localizations per year• In 3 years time = 3900 localized videos•• Post-production agency = US$ 300,- per localized video, in video post-production work only;• Next to Translation costs• Traditional method; localize via post-production agency: 3900 x US$ 300,- = $ 1.170.000,-• Dynamic, localize via SDL Media Manager: by default = $ 0,-Total costs without SDL Media Manager:Total now for the company via BrightCove: = $ 101,392.-Total now for the company via Akamai CDN distribution: = $ 93,600.-Total now for traditional localization via post-production: = $ 1,170,000.- +Total 3 years TCO without SDL Media Manager: = $ 1,364,992.-Total costs with SDL Media Manager:Total SDL Media Manager software as a service for 3 years: = $ 158,735,-Total SDL Media Manager capacity 1.000.000 streams/month: =$ 245,880.- +Total 3 years TCO without SDL Media Manager: =$ 404,615.-
2. ‘DAM vs MAM’• Digital Asset Management • Media Asset Management Supports the Creation of Initial Assets Supports the multi-channel Usage of Assets The term “Digital Asset Management" (DAM) The term “Media Asset Management" (MAM) is a refers to the protocol for downloading, sub-category of "DAM“, focusing on publication renaming, backing up, rating, grouping, and distribution of audio, video and other media archiving, optimizing, maintaining, thinning, content in the digital era. SDL Media Manager and exporting files. DAM finds its roots in the considers itself to be a MAM-system. print industry.
‘DAM vs MAM’Digital Asset Management SDL Media Manager • Supports creation workflow •Supports publication workflow • Supports file versioning / roll-back •Supports distribution workflow • Supports User Access •Supports User Access • File server •Supports Multichannel • Usage statistics •File server AND Delivery Server •Consumer statistics & behavior Links to Video files don’t play, they download (at best)
‘DAM vs MAM’ @ Customer X Management MAM WCM DAM
SDL Media Manager Technology Priorities Integrate with SDL Multi-channel delivery Inscreen Call-to-Action Social Media delivery Technologies Brand Management & Real time insight & Second screen Localization channel consistency actionable metrics29
Upcoming Release due in February 2013 New Features– Media Manager Dashboard– Media Analytics module– Media Analytics OData Web service– YouTube Connector Updated Features– Device feature detection– Export– Properties to customize HTML5 players