Banner Advertizing E-Market By Kim, Se-ik
Banner <<< 0.0? <ul><li>1”X7” advertisement </li></ul><ul><li>At the top of the page where The best place </li></ul><ul><l...
Banner <ul><li>a banner is either a graphic image  </li></ul><ul><li>that announces  </li></ul><ul><li>the name or identit...
Why is it important in E-market? <ul><li>Increases in Broadband uptake  </li></ul><ul><li>More consumers spending time onl...
Web Banner Advertising Grows  17.5%
Main Concept “Banner” <ul><li>Immediate Follow UP! </li></ul>
<ul><li>Oh  Sexy  come on!!! </li></ul>
Definition of Banner <ul><li>A graphical web advertising unit  </li></ul><ul><li>Typically a large headline  </li></ul><ul...
<ul><li>The relevant technology </li></ul>
Shockwave <ul><li>Set of multimedia technologies developed and distributed by Adobe Systems.  </li></ul><ul><li>Creates: <...
Java <ul><li>released in 1995 as a core component of Sun's Java platform </li></ul><ul><li>derives much of its syntax from...
Adobe Flash <ul><li>Adds animation and interactivity to web pages </li></ul><ul><li>Can manipulate vector and raster graph...
E-markplan Framework of Banner
User hate these website <ul><li>Takeovers  </li></ul><ul><li>Pop-overs  </li></ul><ul><li>Pop-unders  </li></ul><ul><li>Au...
Banner marketing important terms <ul><li>Page views or page impressions  </li></ul><ul><li>Banner view  </li></ul><ul><li>...
Cost-per-visitor <ul><li>If a website charges you $20 per thousand impression($20/CPM), and you get a 2.0% click-through (...
Cost-per-sale <ul><li>If 1 in every 10 visitors buys your product, your cost-per-sale is $10.00 ($20/2sales). So if each s...
ROI <ul><li>Before non-marketing expenses, is 50.0% ($10.00 total net profits/$20 investment) </li></ul>
Legal and Ethical Issues <ul><li>Prohibition of overstated mark advertisement </li></ul><ul><li>Prohibition of unfired mar...
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프레젠테이션1

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프레젠테이션1

  1. 1. Banner Advertizing E-Market By Kim, Se-ik
  2. 2. Banner <<< 0.0? <ul><li>1”X7” advertisement </li></ul><ul><li>At the top of the page where The best place </li></ul><ul><li>Make money </li></ul><ul><li>Extremely prevalent </li></ul><ul><li>Affiliate program </li></ul><ul><li>Add somewhere on any website </li></ul>
  3. 3. Banner <ul><li>a banner is either a graphic image </li></ul><ul><li>that announces </li></ul><ul><li>the name or identity of a site or is an advertising </li></ul><ul><li>image </li></ul>
  4. 4. Why is it important in E-market? <ul><li>Increases in Broadband uptake </li></ul><ul><li>More consumers spending time online </li></ul><ul><li>Websites & Advertising now need to be more engaging </li></ul><ul><li>Marketers are opening their wings to experience new media </li></ul><ul><li>Cost effective high visibility advertising </li></ul><ul><li>More portals and targeted websites to place advertising </li></ul>
  5. 5. Web Banner Advertising Grows 17.5%
  6. 6. Main Concept “Banner” <ul><li>Immediate Follow UP! </li></ul>
  7. 7. <ul><li>Oh Sexy come on!!! </li></ul>
  8. 8. Definition of Banner <ul><li>A graphical web advertising unit </li></ul><ul><li>Typically a large headline </li></ul><ul><li>Title extending across the full page </li></ul>
  9. 9. <ul><li>The relevant technology </li></ul>
  10. 10. Shockwave <ul><li>Set of multimedia technologies developed and distributed by Adobe Systems. </li></ul><ul><li>Creates: </li></ul><ul><li>Animation </li></ul><ul><li>Advertisements </li></ul><ul><li>Various web page components </li></ul><ul><li>Integrate video into web pages </li></ul>
  11. 11. Java <ul><li>released in 1995 as a core component of Sun's Java platform </li></ul><ul><li>derives much of its syntax from C and C++ but has a simpler object model and fewer low-level facilities </li></ul><ul><li>compiled to byte code which can run on any Java virtual machine (JVM) </li></ul><ul><li>contains built-in support for using computer networks </li></ul>
  12. 12. Adobe Flash <ul><li>Adds animation and interactivity to web pages </li></ul><ul><li>Can manipulate vector and raster graphics </li></ul><ul><li>Supports bi-directional streaming of audio and video </li></ul><ul><li>Contains a scripting language called Action Script </li></ul>
  13. 13. E-markplan Framework of Banner
  14. 14. User hate these website <ul><li>Takeovers </li></ul><ul><li>Pop-overs </li></ul><ul><li>Pop-unders </li></ul><ul><li>Auto-launched audio/video </li></ul><ul><li>&quot;Stalker&quot; ads </li></ul>
  15. 15. Banner marketing important terms <ul><li>Page views or page impressions </li></ul><ul><li>Banner view </li></ul><ul><li>Click through </li></ul><ul><li>CTR </li></ul><ul><li>CPM </li></ul><ul><li>ROS </li></ul>
  16. 16. Cost-per-visitor <ul><li>If a website charges you $20 per thousand impression($20/CPM), and you get a 2.0% click-through (20visitor), your cost-per-visitor is $1.00 ($20/20 visitor) </li></ul>
  17. 17. Cost-per-sale <ul><li>If 1 in every 10 visitors buys your product, your cost-per-sale is $10.00 ($20/2sales). So if each sale of your product produces a gross profit of $15, then your net profit per-sale will be $5.00 ($15 gross profit - $10 cost-per-sale). </li></ul>
  18. 18. ROI <ul><li>Before non-marketing expenses, is 50.0% ($10.00 total net profits/$20 investment) </li></ul>
  19. 19. Legal and Ethical Issues <ul><li>Prohibition of overstated mark advertisement </li></ul><ul><li>Prohibition of unfired mark advertisement </li></ul><ul><li>Prohibition that improperly compared with other advertisement </li></ul><ul><li>Prohibition of abuse advertisement </li></ul>

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