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Доклад г-жи Каири Паасюке
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- 5. Core values forSwedish Lapland Values of Swedish Lapland: Natural ( Naturlig ) Untamed (wild) ( Otämjd ) Conciderate ( Omtänksam ) Developer ( Utvecklare ) Informal ( informell ) Limitless Gränslös ) Authenticity Contrasts Hospitality & Hostmanship ( värdskap)
- 6. Destinations PiteåPresenterar Vildmarksälven i Älvsbyn Destination Arctic Circle Visit Luleå Boden Turism Destination Jokkmokk Visit Gellivare Kiruna Lappland Heart of Lapland Destination Skellefteå
- 7. Marketing – SwedishLapland E N T R E P R E N E U R S Destination Skellefteå Piteå Presenterar Vildmarksälven i Älvsbyn Polcirkeln Lappland Visit Luleå Boden Turism Destination Jokkmokk Visit Gellivare Kiruna Lappland Heart of Lapland Swedish Lapland Tourism Visit- Sweden C U S T O M E R Coordination locally Coordination on regional level Coordination on national level
- 8. All Segments DINK´sWHOP´s Active Family All Segments NEAR MARKET DISTANCE MARKET France - resting Italy - resting No Incoming!! Entrepreneurs Local Destinations
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- 12. Harads Tree Hotelwww.treehotel.se
- 13. www.westernfarm.se www.creactive-adventure.se
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- 15. http://www.heartoflapland.com http://www.jazztour.ru/sweden/fishing/fishing_centers/grand_arctic_hotel Cooperationbetween companies in different municipalities
- 16. Facts about tourismin Norrbotten Tourism industry turn over: 3,37 billion SEK (2003 2,24 bil SEK) 2500 man-year (2003 500 man-year) 2,3 million guest nights (of which 762.000 are camping guests) 25% foreign guests About 550 Tourism business units
- 17. Challenges according to tourism in Norrbotten Many Micro companies, few SME´s or big companies Many “hobby companies” with low educational degree, and low activity (seasonality) Unclear business plans and product offerings –not ready for export Infrastructure
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- 19. Kairi Pääsuke/Senior Adviser[email_address]
Editor's Notes
- #2 2002 , svag samverkan inom länet Svag tillit, svårt att samarbeta Gemensamma turistorganisationen starkt ifrågasatt Tvist om namnet Norrbotten Lappland De flesta var projekttrötta Många ville att länet delas indelas i 4 destinationer Länsstyrelsen kräver samordning – Up 2 Us- länssturiststrategi
- #4 2002 , svag samverkan inom länet Svag tillit, svårt att samarbeta Gemensamma turistorganisationen starkt ifrågasatt Tvist om namnet Norrbotten Lappland De flesta var projekttrötta Många ville att länet delas indelas i 4 destinationer Länsstyrelsen kräver samordning – Up 2 Us- länssturiststrategi
- #5 Prata på om marknadsföring, utan samverkan är det svårt att marknadsföra för extern marknad
- #6 Framgångsfaktorer – Framhäva platsens identitet Utveckla varumärken Locka kreativa & kompetenta människor Öka tillgängligheten Utveckla mötesplatser för nätverksskapande Utveckla upplevelser Utveckla konsumtionsutbud och evenemang
- #7 Idag jobbar man faktiskt målmedvetet att minska antal destinationer I början var det meningen att länet delas till 4 delar men så blev det inte utan antrprenörerna var inte mogna för det, även tyvärr måste man säga kommunerna. Vi saknar återigen tillit och misstänksamhet har varit stort. Det har varit för låg kunskapsnivå om hur branschen egentligen fungerar och man har trott att alla ska bygga upp sin egen brand. Ex Gällivare 2007. Men idag är det inte så, vi har kommit så långt att branschen har insett att vi behöver inte så många destinationer, och kanske behöver destinationer inte alltid vara uppbyggda utifrån geografiska förutsättningar, utan även exempelvis tematiska. Det är också kostsamt att ha för många destinationer och många gör samma sak.
- #16 5 municipalities
- #17 Siffrorna ökar ständigt
- #19 Laponia – 5 national parks – World Heritage - 9400 sq.km. "Ecotourism is responsible travel to natural areas that conserves the environment and improves the well-being of local people" The International Ecotourism Society, TIES 1992. One of the main aims with ecotourism is to maintain the biological diversity and cultural heritages the visitor has come to experience. This means to travel carefully, aiming to cause as little damage as possible to natural and cultural treasures. Ecotourism also enables meetings between people, and includes showing respect and consideration to others during the travels. The aim is to favour the local economy as much as possible. The travelling is always undertaken in smaller groups and is about experiencing nature. Cultural elements which are difficult to arrange on your own can be added. Since ecotourism is ahead when it comes to environmental care it has become a source of inspiration for the whole travel industry´s environmental ambitions. Laponia, the World Heritage area in Lapland is a Sami cultural landscape with traces of human activities which go back all the way to the Ice Age. From time immemorial the Sami have lived in this area, first as hunters and fishers and later as reindeer herders and settlers. The World Heritage area is also an important natural landscape with mountains, deltas, virgin forests and hundreds of glaciers and Western Europe´s largest marshlands. It is also an area rich in animal and plant life that has several species on the verge of extinction. Both due to the Sami culture and the natural value of the environment, this region merits its inclusion in the World Heritage list. A world heritage area is a place of cultural or natural importance, or both as in this case, which is of such value that its preservation is a priority for the whole world. Laponia covers a surface of 9,400 km² and consists mainly of two kinds of landscapes. To the east there is a flat area with enormous forests and marshes while the western area is a mountain area which consists of a variety of natural environments. Area 9 400 km². It is 200 km from Laponia´s westernmost border on the barren mountain to the eastern border with coniferous forests and bogs. Between these two are a number of different types of natural environments.