Lapland is a unique and magical destination. But for much of the year its hotel beds are empty and the potential to share its great story is left buried beneath the snow. How might we re-imagine Lapland as a place of wonder, openness and endless adventure and unleash a collection of new travel tribes to explore its wilderness? Join us on a journey to discover our new travel tribes > http://lapland.launchrock.co

1. The New Travel Tribes
@benkeene #LaplandFinland

2. Why did you decide to work in
tourism in Lapland?
1. I love Lapland
2. I believe in positive impact
3. I love the lifestyle

3. What do you think what Lapland
provides to visitors?
We do it well:
Nature, Activities & Sports,
Accommodation
We could do much better:
Transport, Food, Services to
individuals

4. What has the most potential in
Lapland?
1. Our Nature
2. Our Food
3. Opportunities for Individual
Travelers

5. What are the biggest barriers to
growth & innovation of Lapland
tourism?
1. Accessibility & quantity of
transport (air & ground)
2. Our narrow mindset
3. Look outside as well as in

6. Best potential international trends
for Lapland tourism?
1. Mindfulness
2. Solo Adventures
3. Unusual accommodation
4. Educational Experiences

7. “Finns are connected to nature in a way
that feels built into their DNA.”

8. Why do I care?

10. Mad 2 timbuktu

11. BEN ISLAND
MANAGING A
TEAM STARTS
WITH MANAGING
YOURSELF

12. BEN ISLAND
MANAGING A
TEAM STARTS
WITH MANAGING
YOURSELF

14. BEN ISLAND
MANAGING A
TEAM STARTS
WITH MANAGING
YOURSELF

17. ROOST

19. Hibernate

21. Escape the City

22. What’s going on out there?

35. Travel Tribes Movers & Shakers
SLEEP & MOVE: Couchsurfing, Airbnb, Lyft, Uber,
Onefinestay, Sleepout, Home & Away, Startup Bus
CLASSROOM 2.0: EF, Escape the City, Classroom
Afloat, THNK, DO School, Green School, Kaos Pilots
ADVENTURE: G.Adventures, The Adventurists,
Tough Mudder, Microadventures, Strive
SLOW: Feather Down Farms, Canopy & Stars,
Unplugged, Soneva
FESTIVALS: Snowbombing, Escape Fest, Pioneers,
Awesome Fest, Do Lectures, Happy Startup Camp

36. Three ways to innovate:
1. Tech > new offer by improving the technology
2. Business Model > change the value chain
1. Customer Delight > provide the unexpected

39. My startup toolkit:
BUSINESS PLANNING: Simon Sinek, Happy
Startups, Lean Startup
PITCH PAGES: Strikingly, Launchrock,
Squarespace
CUSTOMER FEEDBACK: Twitter, Survey Monkey,
Google Forms
COMMUNITY BUILDING: Facebook, Instagram,
Twitter, Pinterest, Thunderclap
SOFT LAUNCH: Mailchimp, Facebook Ads, SEO,
Twitter, Kickstarter, Crowdcube

40. SO, WHAT ABOUT LAPLAND?

41. THE BEST WINTER JOB IN THE WORLD

42. ESCAPE TO LAPLAND:
A WINTER FESTIVAL TO INSPIRE CAREER-CHANGE

43. THE WORLD’S FIRST ICECELLERATOR

44. ULTRA LIGHTS

45. THE STARTUP SNOW BUS

46. WITHOUT WIFI I AM FREE DESTINATION: DETOX

50. lapland.launchrock.co

51. Jatketaan jutustelua!
@benkeene #LaplandFinland