The V4 Tourism Co-operation promotes tourism among the four Central European countries of Hungary, Poland, Czech Republic, and Slovakia. Major areas of cooperation include joint promotion outside of Europe, particularly in the US, China, Japan, and Russia. Activities include promotional materials, joint tourism marketing at travel fairs and exhibitions, and research. A common budget supports these collaborative efforts. Evaluation shows increasing visitor numbers from target countries, demonstrating the success of V4 cooperation in promoting tourism. Future areas of focus may include new markets, technologies, and specific tourism products across the four nations.

1. The V4 Tourism Co-operation – joint promotion of 4 Central-European countries Zoltán Pap Chief Advisor (zoltan.pap@ngm.gov.hu) Ministry for National Economy Tourism Deaprtment, Hungary Archangelsk, 25 May, 2011

2. Content Origin and background Major areas of V4 co-operation Tourism since 2004 Euroean quartet – One melody Main joint activities Common budget Results Future developments

5. Origin 1335 and renewal 1991 Casimir III the Great King of Poland Kazimierz Wielki John of Luxembourg King of Bohemia Jan Lucemburský ; Charles I King of Hungary Károly Róbert President Václav Havel President Lech Walesa Prime Minister József Antall Slovakia in 1993

16. Joint products on the web

17. Chinese, Japanese and Portuguese Russian

18. Itinaries

20. V4 Joint Tourism Budget (in 1000 EUR)

21. Marketing Plan 2008

22. Marketing Plan 2010

23. 2010 Marketing Plan

24. V4 guests and guest nights from USA, China, Japan (thousand)

25. V4 guests and guest nights from from China (thousand)

26. V4 guests and guest nights from Russia (thousand)

27. V4 guests and guest nights from V4 countries (thousand)