White biotechnology uses biological processes as alternatives to traditional chemical processes to produce various products in a more sustainable way. It has the potential to reduce the environmental impact of production through lower energy usage, raw material consumption and greenhouse gas emissions. It can also lower production costs. McKinsey estimates white biotechnology could contribute €11-22 billion annually to the global chemical industry by 2010 and create new jobs. The document calls for European policy measures to establish a long-term vision and strategic plan to develop white biotechnology and capture its economic and environmental benefits.