The document examines the links between the program content and target audiences of events at three different festivals: the London Children's Film Festival, Ladyfest Ten, and the Eid Festival London. For each festival, it identifies the target audience and why two selected events from the program would appeal to that audience. For example, for the London Children's Film Festival, it notes that a "make a film in a day" workshop is targeted at young children and teenagers as it allows them to experience editing films hands-on.

1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.1.2 Links between festivals
Student Book
pp 176–85
Looking for the links
Take the festivals you have looked at and examine the links between the programme
content and the target audience by looking in more detail at two events from the festival
programme.
Name of Programme content Describe the target Why will this event appeal
festival audience (e.g. families) to the target audience?
Event 1: Workshops: Make Young children or/and It will be a chance for the target
London
Children’s a film in a day – Plan, teenagers. audience (young children and
Film shoot and edit your own teenagers) to edit their own film.
Festival film in a day. Normally children and/or
2010 teenagers would not be allowed
(30 Oct – 7 to do this in a real media
Nov 2010) industry as they are too young
and not qualified yet, however
this event will give them
experience and educate them
about filming and editing.
Event 2: Watching films: Families including All the films that will be showing
Heroic films, scary film, parents and children will be suitable for children and
musical films, animated and friends. all the film that will be showing
films etc. will have the genre of family and
fantasy. Therefore this event will
appeal to the target audience as
it will be a chance to get together
as a family.
© Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 1

2. Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
Event 1: Dance and theatre Friends and families Performing arts will be enjoyable
Ladyfest
Ten workshops. who like performing to those who actually like it. It
(2010) arts. will give them more practice and
(12 Nov – 14 also they could have a lot of fun
Nov 2010) if they work with their families or/
and friends.
Diploma Level 2 Information Technology
Event 2: Coffee and lounge Friends and families As the festivals main target is for
zone. (Girls). women, coffee lounge will bring
girls together and talk about
their creativity and talents or
anything else. It will appeal to
girls because it will be a chance
to make new friends.
Event 1: Live performances Children, teenagers Performances and celebrity artist
Eid
Festival of arts, music, dance and and young adults. will appeal to younger people as
London poetry including the music and artist will be new.
(2010) performances of celebrity Older people intend to like artist
(26 Sept artists. and music from the past, so
2010) therefore children, teenagers and
young adults will enjoy this
event more.
Event 2: Qur’an recitations Religious adults and This event is suitable for older
and call to prayer. elderly. people because as you grow
older, adults take more notice of
their religion and as this is an
Islamic event, Qur’an recitations
is an excellent event for them to
gain more knowledge about their
beliefs.
2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.