1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.1.2 Links between festivals
Student Book
pp 176–85
Looking for the links
Take the festivals you have looked at and examine the links between the programme
content and the target audience by looking in more detail at two events from the festival
programme.
Name of Programme content Describe the target Why will this event appeal
festival audience (e.g. families) to the target audience?
Event 1: Circus Children Circus is mainly about child
Glastonbury
Festival of entertainment. A circus’s
contemporary target audience would be
performing children because they will be
arts attracted by all the amazing
acts.
Event 2: Poetry Young adults/adults Poetry does not really appeal
to young children; they’ll
find it boring and probably
won’t understand. Adults
understand a good use of
language and entertainment.
Event 1: Arts Women who love art The lady fest is made mainly
Lady Fest Ten
for women, women who love
art will be attracted by the
exhibitions and different
forms.
Event 2: Music Women who love music. As the lady fest is mainly for
women, it will attract women
that love music and watching
performances.
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2. Unit 1: Scene Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
Reading Event 1: Reading books Book worms of all ages People who love reading
festival centre books, can come to a place
where they can read free
books as well as enjoying
other entertainment.
Diploma Level 2 Information Technology
Event 2: Music Music lovers, who love to They can come to place
explore stories through where they can listen to free
lyrics. music, enjoy a range of arts
forms and entertainment
across the festival.
2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.