This document outlines a 6-step business building system: 1. Create a top 200 names list and filter it down to top 25 prospects 2. Run the "Play" by dropping magazines and getting contact info to set follow-up appointments 3. Present the opportunity using tools like a flip chart or webinar 4. Follow up immediately after the presentation to reinforce the opportunity and get referrals 5. Determine prospect's interest level and enroll interested prospects or get referrals 6. Help new recruits run the 90-day business plan by duplicating the system, holding meetings, and training them at Fast Track Academies

1. Business Building System
STEPS 1-6: Overview of the
Business Building System

2. Business
Building
System
Breaking down the system to the
simplest form of how you build your
Strongbrook business.
Six Step

3. • Create your Top 200 Names List in
your Interview & Business Plan.
• Filter your list down to your Top 25
using the instructions in your Interview
& Business Plan.
• Identify your top 5 and top 10 within
your Top 25. Run the Play with all 25
beginning with your top 5 and top 10.
• Identify your next Top 25 and repeat
the process… and so on.
• Continue adding to your names list as
you Run the Play in your Cold Market.
Prospecting
Step 01

4. • Run the Play! Drop 10-20 magazines
a week.
• Create value with the magazine
and give it to the prospect, if they
want it.
• Get their contact information and
set a follow-up appointment, when
possible.
• 3-way follow-up call with your
leader and prospect to set an
appointment.
Approach/Contact
Step 02

5. • 1-on-1 Flip Chart
• Home or Hotel Presentation
• Grand Opening
• Webinar
• 3-Way Call
• Group Conference Call
• Plug and Play DVD
Presentation
Step 03
Present the opportunity with
one of the following tools:

6. • Re-enforce the product and the
opportunity.
• Have them fill out a Game Plan
request, and set a time for
corporate to call them.
• Set the Getting Started Interview
48 hours later to review different
options.
• Get referrals, if they don't want a
follow up meeting, and get
permission to keep them updated
on your business.
Follow-Up
Step 04
Immediately following the
presentation;

7. Start-Up
Step 5
1. PSA Interest: Reinforce the
product, set meeting with Game
Plan Department, prepare
questions, and get referrals.
2. PSA & IBD Interest: Go through IBD
questions, enroll them, and go
over the business plan in the
Interview packet.
3. None of the Above: Get referrals,
and get permission to keep them
up to date.
Go through the Interview
questions to determine interest:

8. Duplication
Step 6
• Help new IBDs run the 90 day
business plan.
• Have them follow
Strongbrooktrainer.com .
• Help them Run The Play each
week & be on Accountability
Call.
• Hold weekly Recruiting meeting,
and help them build from
meeting to meeting.
• Have them attend next Fast
Track Academy.

9. Duplication
Step 6
• Help them strive for Sales
Supervisor in 90 days with 50,000
OCV.
• Help them put on their Grand
Opening.
• Help them set appointments and
getting started Interviews.
• Tap root and drive them 6 levels
deep with Leaders.

10. Duplication
Step 6
• 6 Steps & 8 Speed Filter Building
System
• Running The Play
• 3-Way Calls
• How to Give A Presentation
• Getting Started Interview
• Train at The Fast Track
Have new IBD teach the following
in first 90 days:

11. Business
Building System
Run the system to where
the system runs itself!
Six Step