The document discusses ways to make social media content more shareable and engaging for audiences. It provides tips for creating easily digestible posts with concise copy at an appropriate reading level. The content encourages analyzing posts based on engagement metrics to understand what audiences respond to, such as short videos and photos. It also prompts a discussion on whether social media managers should maintain separate personal and professional accounts.

1. MONTHLY
#6
#6
#6
E-mail: rmorejon@fiu.edu
jareid@fiu.edu

2. Agenda
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Introductions
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Development Hours
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What’s everyone up to? We can help.
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Making your content shareable
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Discussion topic:

3. How shareable is your content?
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Georgy Cohen’s Fit to Print: Creating Purposeful News Content
What do you aim to do with your content?
What will make me interact, share, like, etc.?
Especially for Facebook and Twitter
What inspires interaction?

4. Social content appears in all
forms

5. Story Bumping and Last
Actor creates a challenge
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Edgerank, the algorithm previously used to determine how
Facebook displayed your posts, was recently replaced.
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How will your posts show up?
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Becoming more conscious of content
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Creating posts that are authentic
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Posts need to be easily digestible.
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Twitter-conscious

6. Readability
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How readable is your copy?
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4th, 5th, 6th grade reading level?
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read-able.com
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Measures grade level and how easy it is to read
content.

7. This NY Times article has a 5.6 grade reading level.

8. Gettysburg Address has an 11th grade reading level.

9. What makes your
audience click?

11. •
What’s multivariate research?
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Who’s Professor Molenaar?
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Why should I care?
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How would you write this article?
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Who will this scholarship benefit?

12. Measuring Posts by Engagement
Post
Engagement
Page
Engagement
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Lets you analyze the quality of your posts, and what your
audience responds to the most.

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Think about your posts.
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Measure and see what works.
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Be conscious of how shareable and digestible your
content is.

14. What does your audience
respond to?
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Short, concise copy. Don’t spin it… just make it
sound more interesting.
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Great photos: Photo albums, photo posts
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Videos: keep it short
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Content that affects them.
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Participation

15. Discussion
Topic:
Should social media managers/communicators have two
separate social media accounts: one personal, one
professional/work-oriented?