5th Africa Sugar 2015, 28-30 April, Nairobi Kenya In its 4–year history, IBC’s Africa Sugar Conference has earned the reputation of a must-attend conference for the sugar sector in Africa. Top level sugar regulators, producers, traders and investors have convened for this strategic forum, to discuss critical market issues and opportunities. This is where we hear it first, and hear it directly from the top players across the value chain. Hear the strategies on sugar trading, investment and production efficiency and stay on top of market needs! www.africsugar.com

1. www.africasugar.com
Safari Park Hotel and Casino
Nairobi, Kenya
IBC
COMMODITIES
28 - 30 April 2015
5TH
AFRICA
SUGAR2015
Why Must
You Attend?
The Only and
Exclusively Africa
Focused Sugar Event!
600+ Participants to Date
180+ Participants from 28
Countries in 2014
80% African Region Senior
Decision Makers
Africa’s Largest Sugar
Event
African Sugar Leaders
Pre-Conference Workshop Tuesday 28 April 2015, 9am-12pm
Securing Sugar Producer’s profitability - Strategies and Solutions
Sustainability Initiatives in
African Sugar Industries
Dr. Mike Matsebula
Chief Executive Officer,
Swaziland Sugar
Association
Ghana Sugar Trade and
Investment Opportunities
Kwasi Ohene
Dwumfour
Executive Director,
Network for
Promotion of
Agriculture, Ghana
Mozambique Sugar Trade &
Investment Opportunities
Abdul César Mussuale
Director of the
Agriculture Promotion
Center (CEPAGRI),
Ministry of
Agriculture,
Mozambique
Rosemary Mkok
Interim Head,
Sugar Directoriate,
Kenya
Devesh Dukhira
CEO Designate,
Mauritius Sugar
Syndicate
Sophia Elias Kaduma
Permanent Secretary,
Ministry of
Agriculture Food
Security and
Cooperatives,Tanzania
Dealing with Cheap
Imports & Smuggled Sugar
On the Way to Becoming
A Low Cost Producer
Tanzania Sugar Expansion Plan
and Project Updates

2. NEW
INTERNATIONAL
SUGAR
ORGANIZATION
Produced by:
International Marketing Partner:
Commodities
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africasugar.com
Media Partners:
sugar
INTERNATIONAL
JOURNAL
Co-Host:
Supporting Associations:
Safari Park Hotel and Casino
Nairobi, Kenya
IBC
COMMODITIES
28 - 30 April 2015
5TH
AFRICA
SUGAR2015
Our Distinguished Speaker Line-up
Jose Orive,
Executive Director,
International Sugar Organization, UK
Dr. Mike Matsebula
Chief Executive Officer,
Swaziland Sugar Association
Alexandre Luneau
Executive Committee Member,
TEREOS, France
Farhan Nakhooda
Projects Director,
MADHVANI Group, Uganda
Mark Daniels
Managing Director,
Scipio AG, Switzerland
Rosemary Mkok
(MBS), Interim Head of Sugar Directorate,
Agriculture, Fisheries and Food Authority,
Kenya
Alfred Busolo Tabu
Interim Director General,
Agriculture, Fisheries and Food
Authority, Kenya
Joe Brooker
Sugar Analyst,
ED & F Man Sugar Ltd, UK
Bianca Rautenbach
Finance Manager,
Green Fuel Pvt Ltd, Zimbabwe
Kwasi Ohene Dwumfour
Executive Director,
Network for Promotion of Agriculture,
Ghana
Abdul César Mussuale
Director of the Agriculture Promotion
Center (CEPAGRI),
Ministry of Agriculture, Mozambique
Juliet Kairuki
Executive Director,
Tanzania Investment Centre
Paul Wythe
Senior Partner, Chief Operating Officer,
Phatisa, Kenya
Sophia Elias Kaduma
Permanent Secretary,
Ministry of Agriculture Food Security and
Cooperatives, Tanzania
Dr. Japheth Jamoza
Director (Ag),
Sugar Research Institute, Kenya
OUR 2015 VALUE
PROPOSITION!
2 Conference Tracks
Track A: Production, Refining and
Diversification
Track B: Trade and Investment
More topics, more insights and more learning
for your team!
Welcome Reception
6pm – 8pm, Tuesday 28 April 2015
An additional networking opportunity to
meet up with speakers, producers and traders
from across the world.
Gala Dinner
7pm, Wednesday 29 April 2015
Where business meets pleasure! Here is yet
another opportunity to make the most of being
at the conference. please refer to the registration
page to confirm your attendance.
Speed
Networking
Ice breakers, business matching and much more
in this unique networking format.
New and Indepth Sessions on
West Africa Opportunities
Mozambique Projects
Zimbabwe and Uganda case studies
Pre- Conference
Workshop
Tuesday 28 April 2015
Securing Sugar Producer’s
Profitability – Strategies and Solutions
“I would recommend attendance of this conference for anyone
involved in the sugar industry in Africa”
Hugh Glyn-Jones, Managing Director, Flour Mills of Nigeria Plc
Speed
Networking
NEW
NEW
NEW NEW NEW
NEW NEW NEW
NEW NEWNEW
Sponsor:
NEW

3. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africasugar.com
Safari Park Hotel and Casino
Nairobi, Kenya
IBC
COMMODITIES
28 - 30 April 2015
5TH
AFRICA
SUGAR2015
28 April 2015 29 April 2015
Conference Day 1
30 April 2015
Conference Day 2
Pre Conference
Workshop
Plenary Sessions
Global Drivers
Key Trading Market
Updates
Track 1
Production, Refining &
Diversification
Track 2
Trade & Investment
Welcome Reception Gala Dinner
EveningMroning/
Afternoon
Programme at a Glance
Hear What 2014 Attendees Have to Say!
“Solid content, relevant topics, good attendance”
Jose Orive, Executive Director, International Sugar Organization, UK
“An eye opener”
Jacqueline C. Akinyi, Regional Sales Manager, Mumias Sugar Company Ltd, Kenya
“A good and informative conference. I have gained information about
international trade and market information. I would attend again. Good
presentations”
Geoff Mkandawire, Commercial Manager, Illovo Sugar
“I feel integrated in the African sugar network. I gained from the
excellent presentations and discussions. My company is learning about
African behavior in sugar and cane”
Thordis Moeller, Specialist Economics, Nordzucker AG
“This is a good conference. The unique about this is it is focused on
African issues. People are great leaders in their fields”
Malhim Elthayeh, General Manager, Kenana Engineering & Technical Services, Sudan
“I like the content, the participants, the networking. I have gained
quite a lot of insights on the sugar industry”
Sharon Khainga, Direct Buying Manager, Wrigley Company EA Limited, Kenya
Who Will You Meet
BY INDUSTRY:
■ Sugar Producer 35%
■ Trader 25%
■ Government, Associations, Institutes 10%
■ Banking and Investment 5%
■ Consultancy 3%
■ Farm Inputs 2%
■ Importer & Exporter 2%
■ End User 5%
■ Technology, Equipment & EPC 10%
■ Testing & Certification 3%
BY REGION:
■ African Countries 60%
■ Europe 18%
■ India 12%
■ Americas 2%
■ Middle East 5%
■ Asia 3%
Pre-Conference Workshop
Tuesday 28 April 2015, 9am-12pm
Securing Sugar Producer’s
profitability - Strategies
and Solutions
Become A Sponsor / Exhibitor to Raise Your Company Profile!
Gain direct access to top sugar millers, refineries, traders and key regulators in Africa
Showcase your company to the Who’s Who in the sugar sector
Stand out from competition by increasing brand recognition and awareness
Generate high quality leads from extensive networking opportunities
Close deals on site and establish new business relations with key players
For more information, please contact Jonathan Kiang
Tel: +65 6508 2471 or
Email: jonathan.kiang@ibcasia.com.sg
to discuss opportunities for your company.
The objective of the workshop is to provide a guide to the
stakeholders of the sugar industry on solutions to secure long
term profitability.
Outline:
Spotlight on Sugar cane
A comparison of cane plantation and harvesting costs
Where improvements can be made?
Alternative varieties of sugar cane seedling, usage and results
Irrigation management
Mechanisation of cane harvest – costs, ROIs and options
Initiatives for Sugar Factories
Production and Refining costs analysed
Case study on achieving cost efficiencies ñ key areas identified
Role of technology and capacity optimisation
Identifying measures to overcome the problem of high cost of
conversion of sugarcane into sugar, Particularly in co-operative
and public sector sugar factories
Out grower engagement and management
Government’s role – benefitting from subsidies, funds and
incentives in producer markets

4. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africasugar.com
9.00 Chairman’s Opening Remarks
9.10 Sugar Trading Market Updates – Key
Challenges and Strategies Ahead
Joe Brooker, SugarAnalyst, ED & F Man
Sugar Ltd, UK
9.40 Trader’sPerspectiveonSugarTrading
in Africa
Mark Daniels, Managing Director,
Scipio AG, Switzerland
10.10 Kenya Case study – Dealing with
Cheap Imports and Smuggled Sugar
Rosemary Mkok, (MBS), Interim Head
of Sugar Directorate, Agriculture,
Fisheries and Food Authority, Kenya
10.40 Morning Tea Break
11.20 Outsourcing in the Sugar Industry
Paul Wythe, Senior Partner, Chief
Operating Officer, Phatisa, Kenya
11.50 How to Invest in Tanzania Sugar
Sector – Key Procedures and
Considerations
Juliet Kairuki, Executive Director,
Tanzania Investment Centre
12.20 Key Considerations on Sugar
Investment in Africa
Suresh Sharma, Regional Director –
African Operations, The Mehta Group,
Uganda
12.50 Lunch
5TH
AFRICA SUGAR2015
Conference Day One
29 April 2015 | Wednesday
8.00 Registration and Coffee
9.10 Chairman’s Opening Remarks
Global Drivers
9.20 Global Sugar Supply, Demand and Pricing Outlook
• Sugar market in 20115/16
• Analysis on global key producers and consumers
• Price trends to expect
• Key factors to watch
• Conclusions
Jose Orive, Executive Director, International Sugar Organization, UK
9.50 EU Sugar Dynamics – How the Industry Prepare Itself and Implications for Africa
• EU sugar regime: overview of the major changes for the sugar industry
• EU supply & demand: foreseen major change in production, consumption and competitive offering
• How is the European sugar industry preparing itself
• Impact on global sugar trade and implications to Africa
Alexandre Luneau, Executive Committee Member, Tereos, France
10.20 Morning Tea Break
Africa Market Dynamics
11.00 Case for Sustainability Initiatives in African Sugar Industries
• What are the broad sugar market dynamics in the Tripartite FTA and Africa as a whole?
• What is the sustainability concept and why should African sugar industries bother about it?
• What are the available sustainability benchmarks in the global arena?
• What sustainability initiatives have either been adopted or considered in the Tripartite FTA?
• What is the way forward on sustainability for African sugar industries?
Dr. Mike Matsebula, Chief Executive Officer, Swaziland Sugar Association
11.30 Establishing Local and Regional Sugar Sector Priorities
• AFFA’s role in Kenyaís Sugar sector
• Moving beyond COMESA Safeguards – is Kenya ready?
• Update on Privatisation of Kenyan Mills
• East Africa sugar trade – what does the future hold?
Alfred Busolo Tabu, Interim Director General, Agriculture, Fisheries and Food Authority,
Kenya
12.00 What’s on Top of the Agenda to Improve Africa’s Sugar Industry?
• Regional Trade Agreements – opportunity or threat?
• Dealing with increasing competition
• Diversification
• Infrastructure & technology requirements, and opportunities
• Financing
Panelists:
Dr. Mike Matsebula, Chief Executive Officer, Swaziland Sugar Association
Rosemary Mkok, Interim Head, Sugar Directorate, Kenya
Jose Orive, Executive Director, International Sugar Organization, UK
12.30 Lunch
Key Market Updates
14.00 Brazil Sugar Production, Trade and Price Outlook
• Sugar production, pricing and export in 2014/15
• Ethanol production and demand in 2014/15
• Implications to global trade market and pricing
• Outlook towards 2020 – market dynamics
14.30 Mozambique Sugar Trade and Investment Opportunities
• Sugar supply, demand and trade outlook
• Policy initiatives for foreign investment
• Infrastructure and logistics overview
• Ethanol and sugar by products prospects
• Existing and upcoming projects outlook
• Conclusions
Abdul César Mussuale, Director of the Agriculture Promotion Center (CEPAGRI),
Ministry of Agriculture, Mozambique
15.00 Ghana Sugar Trade and Investment Opportunities
• Sugar supply, demand and trade outlook
• Policy initiatives for foreign investment
• Cultivation of sugar cane in large-scale to feed sugar mills
• Infrastructure and logistics overview
• Ethanol and sugar by products prospects
• Existing and upcoming projects outlook
• Conclusions
Kwasi Ohene Dwumfour, Executive Director, Network for Promotion of Agriculture,
Ghana
15.30 Afternoon Tea Break
16.10 Tanzania Sugar Expansion Plan and Project Updates
• Sugar supply, demand and trade overview
• Government initiatives and investment prospect
• Existing and upcoming project update
Sophia Elias Kaduma, Permanent Secretary, Ministry of Agriculture Food Security and
Cooperatives, Tanzania
16.40 Nigeria Sugar Market Outlook and Investment Opportunities
• Sugar supply, demand and trade overview
• Progress towards self-sufficiency
• Existing and upcoming projects outlook
• Market forecast towards 2020
17.10 Chair’s Closing Remarks
17.20 Close of Day One
19.00 Gala Dinner
Conference Day Two
30 April 2015 | Thursday
Track A:
Production & Refining
Track B:
Trade & Investment
9.00 Chairman’s Opening Remarks
9.10 Global Case Study Showcase:
Technical Investments for
Improvements in Production and
Refining Efficiencies
Lindsay Jolly, Senior Economist,
International Sugar Organization,UK
9.40 Mauritius Case Study – On the Way
to Becoming A Low Cost Producer
Devesh Dukhira, CEO Designate,
Mauritius Sugar Syndicate
10.10 How to Keep Costs Low while
Maintaining High Productivity
Dr. Yves El Mallat, Chief Executive
Officer, Arabian Sugar Company B.S.C
(C), Kingdom of Bahrain
10.40 Morning Tea Break
11.20 Improving Logistics in Sugar Supply
Chain – Key Challenges and
Strategies
Dr. Japheth Jamoza, Director (Ag),
Sugar Research Institute, Kenya
11.50 Sustainable Sugar Cane and Farmer
Management
12.20 Project Updates:Wonji – Shoa Sugar
Factory Ethiopia
Senior Representative, Uttam Int
12.50 Lunch
Plenary Sessions - Financing & Diversification
14.30 Financing Sugar Projects in Africa
• Appetite for investment in sugar in the region
• Current financing barriers
• Financing criteria and key procedures
• Funding options
• Risk assessment and mitigation measures
• Case studies
15.00 Diversification for Profitability – Critical Issues and Future Trends
• Project introduction – timeframe, cost and associated facilities
• Key challenges and opportunities
• Lessons learnt and expectations
Farhan Nakhooda, Projects Director, MADHVANI GROUP, Uganda
15.30 Afternoon Tea Break
16.00 Ethanol Challenges and Opportunities in Africa
• Evaluate the supply and demand
• Key constraints and potentials
• Government regulations – what role does it play
• Funding options
• Future prospects and upcoming projects
16.30 Ethanol Case Study – Developing Sustainable Ethanol Plants in Africa
• Project introduction – size, timeframe and costs
• Increase efficiency through process optimization
• Adding value through co-products
• Conclusions and suggestions
Bianca Rautenbach, Finance Manager, Green Fuel Pvt Ltd, Zimbabwe
17.00 Closing Remarks from Chair
17.10 Close of Conference
PANELDISCUSSION
“Its uniqueness is its completeness of presentation from growers,
producers to marketers. Hands on experts”
Roselyn Amadi, Board Member, Privatization Commission Kenya

5. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africasugar.com
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5TH
AFRICA SUGAR 2015
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RESERVE YOUR PLACE TODAY!
■ Yes! I/We will attend the 5th Africa Sugar 2015, 28 - 30 April 2015, Safri Park Hotel and Casino, Nairobi, Kenya
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Fee stated is the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR special rate OR group rate.
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❑ Conference + Workshop
FEE PER DELEGATE
USD 1,799 USD 1,999 USD 2,099 USD 1,699
USD 1,399 USD 1,599 USD 1,699 USD 1,299
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P51468/I8MHD
Safari Park Hotel and Casino
P.O. Box 45038 – 00100, Nairobi, Kenya
Hotel main telephone: (254 - 20) 3633000
Hotel fax: (254 - 020) 8561584
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GROUP BONUS – Register 3 Delegates from the same company and the 4th Delegate attends FREE!
❑ Welcome Reception • 28 April
USD 100 per person
Free to Attend
❑ Gala Dinner • 29 April