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Consumer behavior reflects all decisions made by individuals or groups regarding the acquisition, consumption, and disposal of products and services over time. It includes not only purchasing behaviors but also how products are used and disposed of. Consumer behavior can involve multiple people and changes over time based on psychological and cultural influences. Studying consumer behavior is important for marketers to inform decisions around segmentation, targeting, positioning, and the marketing mix. It also benefits consumers and regulators.
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The document discusses unemployment, human resource development, structural changes in Pakistan, poverty, and income distribution. It notes that unemployment rose from 5.4% in 1990 to 6% in 2014 according to official figures, though actual unemployment was likely higher. It emphasizes the importance of investing in human capital through education, health, and nutrition to support economic growth. It outlines structural reforms Pakistan undertook in the 1980s through agreements with the IMF and World Bank, including privatization, reducing subsidies and inflation, and increasing exports. The document states poverty decreased from 46% in 1970-71 to 21.4% in 1985-86 but then rose to 36.5% by 2008-09 and 38% by 2015-16, showing that
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The document discusses staffing, which refers to bringing the right employees into an organization. It covers the meaning, need, and importance of staffing. Staffing ensures optimal human resource utilization and job satisfaction. As organizations grow larger, staffing duties become more complex, requiring a dedicated human resources department. The stages of the staffing process include estimating needs, recruitment, selection, placement, training, and development. Recruitment can be internal through transfers or promotions, or external through various sources like advertisements, agencies, and campus recruitment. Selection involves screening applications, tests, interviews, references, and medical exams to choose the best candidates.
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law of equi marginal.pptx
The Law of Equi-Marginal Utility states that consumers will allocate their limited income across different goods in a way that equalizes the marginal utility per rupee spent. Specifically:
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This document discusses organizational culture and the external environment. It defines organizational culture as shared meanings and beliefs that influence how members act. Culture is established through values, symbols, stories, and rituals. Strong cultures strongly influence members but can constrain managers. The external environment comprises factors outside an organization that impact its performance, including specific stakeholders and the general economic, social, political, and technological conditions. Managing stakeholder relationships and understanding environmental uncertainty are important for managers.
The_Factors_Influencing_Consumer_Behavio.pptx
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5328827.ppt
- 1. 1 Chapter 1 INTRODUCTION TO CONSUMER BEHAVIOR
- 2. 2 Definition Consumer behavior reflects all decisions about the acquisition, consumption and disposal of an offering by people over time.
- 3. 3 Implications of our Definition • Totality of Decisions (all decisions) » Whether? » What? » Why? » How? » When? » Where? » How much? » How often?
- 4. 4 Implications of Our Definition, cont. • In addition to buying, “CB” includes: » a » using » d • An “offering” can be » product » service » idea » activity
- 5. 5 Implications of Our Definition, cont. • Consumer behavior » may involve several people (decision making units) » is dynamic (changes over time)
- 6. 6 Definition Consumer behavior reflects all decisions about the acquisition, consumption and disposal of an offering by people over time.
- 7. 7 Small Group Exercise • In groups of 3-4, address one of the following questions: » what factors affect CB? (Hint: what are the four “domains of CB?” see pages 12-18) » why should we study CB? (Hint: who benefits from the study of CB? See pages 19-21) • Discuss and be prepared to share your ideas with the class! » Write ideas down on paper, record group member names
- 8. 8 Influences on Consumer Behavior • Psychological core • Culture: External Influences • Process of Making Decisions • CB Outcomes • Exhibit 1-9 (pg. 14) • CONSUMER BEHAVIOR MAN!!
- 9. 9 Groups Interested in Consumer Behavior Issues • Marketing Managers • Consumers • Regulators and public policy makers • Ethicists
- 10. 10 Why Study Consumer Behavior? • Marketing applications of consumer behavior: » Market segmentation » Target market selection » Positioning » Product or service decisions » Pricing decisions » Distribution decisions » Promotion decisions
- 11. 11 Chapter 1 Review • Definition of CB » Exhibit 1-2 (pg. 4) • Factors that affect CB » Exhibit 1-9 (pg. 14) • Why should we study CB?