This presentation provides a detailed overview of the new marketing and development brand for the City of Nashua, and explains the strategy behind its logo and tagline.
This presentation provides a detailed overview of the new marketing and development brand for the City of Nashua, and explains the strategy behind its logo and tagline.
Design Thinking Action Lab
Lecturer: Leticia Britos Cavagnaro: Ph.D., Deputy Director of the National Center for Engineering Pathways to Innovation (Epicenter), Stanford University
1. The PROBLEM STATEMENT is:
Students and Managers of little companies / bussiness,don´t have or don´t
know how can communicate one with other.
PROVIDE them SOME COMUNICATION CHANNELS,
TARGET:GATHER STUDENTS AND EMPLOYERS of LITTLE COMPANIES .
If students and managers, both can be together in a warm environment, they
will probably have more possibilities for chatting about their needs, desires,
fears, capabilities, problems, etc, etc.... With all that, I´ve thought some funny
comunications channels....
Here you are.... Enjoy it!!
2. SOLUTIONSSOLUTIONS
PLAYINGPLAYING
With couples (student-manager)
Or teams (all mixed, students-managers)
All at University facilities
Referee: University teachers!!
With
more money
Survival
Games
by couples
Innovation
Games!!
Basketball
games
Football games
students-managers
I find boyfriend&
Girlfriend Game:
Interview, every 5 min
Change couple
Weekend
in the mountain
Ballhand game
Jai Alai
SOLUTIONSSOLUTIONS
LEARNINGLEARNING
Course
for students:
BUY YOURSELF
Subject at the
University:
Speaking with
spectators
Brainstorming:
competitors
students-managers
Practices, applications,
experience:
- ½ career
- ½ studies
Every month:
Industry tourism
For students
For more solutions:
Brainstorming
Competitors
Teachers, formations,
educatorsDay
Open Doors
Every student with 2 tutors
at the university:
* Teacher
* Workman/woman
Every month:
University/ Formation center
Tourism for managers
With the collaboration of University,
Formation Professional centers, and
Companies associations
Subject at the
University:
To prepare a CV
Brainstorming
into workshop
with students
3. SOLUTIONSSOLUTIONS
EATING ANDEATING AND
DRINKINGDRINKING
Quarterly or semester Food
Students-managers.
Celebration
student&manager´s day
wth a big food
Meetings in bars,
in Industry areas.
SOLUTIONSSOLUTIONS
WRITINGWRITING
FOOD before a
football game, or
basketball game
Promoted by University,
Formation Professional centers,
Companies associations, Town Hall
Promotions in bars:
Discount couple
student-manager
Writing Online
Internet
Search a job
Web searchingLinKedin
BAG-JOB
At University/
Formation Center
Writing and sending
CVs, replying
advertisements
forums
SOCIAL
NETWORK
Local / National Services
For Search Job
INEM
Free advertisements
in local newspapers
for students:
* Student search...
And cheaper advertisements
for little companies
Mailbox at the University:
for managers.
Put into it your needs, ideas, .
PAELLA
Competition
in industry areas,
in University campus...
List little firms that
are interested in contact
and learn with students
Local / National Services
For Search Job
INEM
List of students that are
interested in little firms for
learn or practice...
Signs at the University/
Formation center with:
Traditional writing
4. OTHER CRAZYOTHER CRAZY
SOLUTIONSSOLUTIONS
GRAND PRIZE:
The best couple
student-manager
this month!!
A Design Thinking Lab
with this problem...
Great!!
A new Medicine:
“YES” PILLS
Don´t care if you
Swallow one...
TELEPATHIC
CONEXION
All information
is inmediately
in your brain.
You´re plugging
with your manager/ student
Special centers , special telephone
that help, where give
more segurity and
more confidence
For students and managers
National / International
brainstorming
CHEAP HOLIDAYS by bus
(2 seats)
for couples student-manager
A couple student-manager
helping people:
Old people, homeless, ills...
Create
a special identification
for people who want
to comunicate:
FOR formation centers:
Formation center friendly
with little companies
FOR Managers:
I´d like learning
with a student
FOR students:
“I´d like “hire”
A little company
for learn
I Know a manager and a student.
They need meeting one to each.
I meet them!!
A FORM, in the last course, for students:
“What do you want learn
in a little company”
These forms are early
accessible to managers THE STUDENT & MANAGER´s DAY
20th
SEPTEMBER
* News
*Radio, TV
City
5. THE MOST PRACTICAL IDEA: Practices, applications,experience:
- ½ career
- ½ studies
THE MOST DISRUPTIVE IDEA: A new medicine: “YES” PILLS
Don´t care if you swallow one... TELEPATHIC CONEXION...
You´ll inmediately plug with your manager/ student
.
MY FAVOURITE IDEA: Signs at the University/Formation center with:
List of students that are interested in little firms for learn or practice...
List of little firms that are interested in contact and learn with students
6. THE MOST PRACTICAL IDEA: Practices, applications,experience:
- ½ career
- ½ studies
THE MOST DISRUPTIVE IDEA: A new medicine: “YES” PILLS
Don´t care if you swallow one... TELEPATHIC CONEXION...
You´ll inmediately plug with your manager/ student
.
MY FAVOURITE IDEA: Signs at the University/Formation center with:
List of students that are interested in little firms for learn or practice...
List of little firms that are interested in contact and learn with students