When it comes to small businesses, a lot of people probably ask, “Well, what is marketing?” I can see where many people would get confused as to what marketing is. There are a lot of definitions out there, and there is a lot of overlapping of PR and communications jobs within marketing.

1. What is Marketing?

2. What is Marketing?

3. Let’s get back to the basics
with this marketing timeline:

4. Marketing Timeline
Snake Oil Salesmen

5. Snake Oil Salesmen represented the first era of door to door marketing.
A lot of times, they sold things that didn’t exactly work, hence the
name.

6. Marketing Timeline
TV Admen
Snake Oil Salesmen

7. TV Admen advertised products and services
over TV. When TV first came out, it didn’t take
long for marketers to catch on to the
advertising opportunity. Think of these
salesmen as the early infomercial salesmen.

8. Marketing Timeline
Sponsors for
Products
Snake Oil Salesmen
TV Admen

9. Sponsors for Products are the characters that you see on cereal
boxes and representing a brand. For example, Tony the Tiger.

10. Marketing Timeline
Trust Seekers
Snake Oil Salesmen
TV Admen
Sponsors for
Products

11. Trust Seekers are marketers focused on facts. Think of labeling on
products and how true those facts are.

12. Marketing Timeline
Consumer
Advocates
Snake Oil Salesmen
TV Admen
Sponsors for
Products
Trust Seekers

13. Consumer Advocates is today’s marketing. People are
advocates of brands by sharing their story on social media.

14. It seems after going over the timeline of
where marketing started, we can understand
that marketing is an ever changing world of
opportunity for brands to engage with their
customers and for customers to engage
others for the brand.

15. Today, people are advocates of
brands by blogging, posting on
Instagram, and much more. Brands
are able to touch more consumers
through the use of social media
updates and blogging.

16. People are more connected than
ever to their favorite brands with just
the click of a button.

17. “What is marketing” is a question that should be asked by
every small business owner. This opens the door to many
opportunities and even more creativity to see how to
engage your potential clientele.

18. Need Help With Your Marketing?

19. For More Marketing Tips Check Out:
www.SouthStreetMarketing.com