Here you will learn; how to use competitive keyword research to find new profitable keywords, how to study your competitors landing pages to improve your conversion strategy, how to keep a close eye on your competition through automated alerts, how to guard your most valuable keywords and how to study the competition to write copy that stands out

1. 5 WAYS TO USE COMPETITIVE
INTELLIGENCE TO DOMINATE
YOUR COMPETITION
Presented by
#PPCintel

2. Introducing the Speakers
• Director of Marketing at iSpionage
• 7 years of digital marketing experience
• Experience with:
o PPC
o SEO
o Conversion Rate Optimization
o Content Marketing
• Co-Founder and VP of PPC at White Shark Media
• AdWords Expert
• Author of “The Proven AdWords Strategy”

3. Why do you need competitive
intelligence on your side?

4. SERPs = The PPC Battleground
You’re battling for:
• Ad position
• Click through
rate
• Cost per click
• Impression
share
• Conversions

5. With competitive intelligence, you get to learn
from the top advertisers in your industry.
Your competitors have spent millions of dollars on
their ad campaigns. What’s it worth to you to get
access to everything they’ve learned?

6. You need every advantage you can get in order
to make more money with AdWords.
Let’s talk about some of the ways competitive
intelligence gives you the advantage you
need…

7. #1: Don’t start from scratch. Instead,
use a competitive keyword research
tool to find new, profitable keywords.

9. What happens when the Google keyword planner runs out of new
terms?

11. 1 2
Pro Tip: Sort competitor keyword lists

12. “iSpionage is my favorite way to shortcut
the keyword research process.”
-Adam Kreitman, Owner of Words That Click PPC agency

13. Takeaways
1. Download competitor keyword lists with competitor
keyword research tools.
2. Take advantage of sorting features to find the keywords that
represent the biggest opportunity for your business.

14. #2: Study your competitors’ landing
pages to improve your conversion
strategy.

19. Takeaways
1. Landing pages are extremely important for PPC campaign
success.
2. Studying your competitors conversion strategy helps you
benchmark your campaign and improve your conversion
funnel.

20. #3: Save time monitoring competitors
with automated alerts.

21. Competitor Keyword Alerts

22. Competitor Landing Page Alerts

23. Competitor Website Change Alerts

24. Takeaways
1. It takes time to manually keep track of your competitors.
2. If you’re keeping track of competitors manually, threats and
opportunities will fall through the cracks.
3. Competitive intelligence tools automate the process of
keeping up with your competitors so you can spend more
time making smarter decisions that positively impact your
bottom line and less time hitting refresh on competitor sites.

25. #4: Monitor competitor A/B tests to
improve conversion rates.

29. Takeaways
1. Most A/B test ideas fail.
2. Study competitors to see what works in order to get testing
ideas and to increase your win rate.

30. #5: Study the competition to write ad
copy that stands out (and gets
clicked).

33. Takeaways
1. It’s important to write ad copy that stands out and gets
clicked because a high CTR results in a higher Quality Score,
a lower CPC, and a better campaign ROI.
2. You can manually study SERPs or use iSpionage SERP
screenshots to study ad copy changes over time.

34. “If you know yourself but not the enemy, for every
victory gained you will also suffer a defeat.”
“Invincibility lies in the defence; the possibility of
victory in the attack.”
-Sun Tzu, from “The Art of War”

35. About iSpionage
Time-Tested Technology
• Founded in 2008
• 7 years worth of PPC and SEO competitor data
• Worked with thousands of PPC advertisers and agencies
The Most Accurate and In-Depth Competitor Intelligence for PPC Advertisers
• The only competitive intelligence tool with landing page surveillance and
competitor website monitoring.
• 92M+ keywords, 45M+ domains, and 100M+ ad copy variations
• Google, Bing, and Yahoo coverage
• Competitor landing page screenshots for 70 industries with 170k+ LP screenshots
and counting (viewable at www.ispionage.com/landingpagegallery)

36. Special Offer for Webinar Attendees
Email joe@ispionage.com to take advantage of this exclusive offer.

37. Any questions?