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1 | © 2010 RiseSmart, Inc.1 | © 2014 RiseSmart, Inc. | #RSwebcast
5 Ways to Turn Former Employees
Into Brand Ambassadors
(even if you laid them off)
#RSwebcast
2 | © 2010 RiseSmart, Inc.2 | © 2014 RiseSmart, Inc. | #RSwebcast
A Little About RiseSmart
TechnologyPeopleInnovation
  100% year over year growth
  100% retention
  42 unique industries
  SMBs and Fortune 500
  80% of clients report back
  Clients land 62% faster than national average
  Ability to deliver in over 50 countries
Facts & Stats
3 | © 2010 RiseSmart, Inc.3 | © 2014 RiseSmart, Inc. | #RSwebcast
Approved for 1.0 HRCI Recertification Credit
HRCI program number sent to you via email
upon program completion.
4 | © 2010 RiseSmart, Inc.4 | © 2014 RiseSmart, Inc. | #RSwebcast
Our Speakers
Jessica Merrell, SPHR
@blogging4jobs
Karen Stevens, SPHR
@karenlbs
Kara Yarnot
@klyarnot
#RSwebcast
5 | © 2010 RiseSmart, Inc.5 | © 2014 RiseSmart, Inc. | #RSwebcast
Our 5 Things
1.  Build a Culture of Empowerment & Transparency
2.  Facilitate Mobility
3.  Communicate Authentically
4.  Prioritize Redeployment
5.  Provide Transitions Assistance
6 | © 2010 RiseSmart, Inc.6 | © 2014 RiseSmart, Inc. | #RSwebcast
#1 - Build a Culture of Empowerment
Successful companies associate workplace
empowerment directly to business success.
7 | © 2010 RiseSmart, Inc.7 | © 2014 RiseSmart, Inc. | #RSwebcast
#2 - Facilitate Mobility
•  Career plan
•  Encourage learning & development
•  Technology adoption
•  Make it easy to move around the organization
8 | © 2010 RiseSmart, Inc.8 | © 2014 RiseSmart, Inc. | #RSwebcast
#3 - Communicate Authentically
and with Transparency
75% of CEO’s believe employee communication is
the key driver to employee success.
– 2013 IBM CEO Study
9 | © 2010 RiseSmart, Inc.9 | © 2014 RiseSmart, Inc. | #RSwebcast
#3 - Communicate Authentically
and with Transparency
•  Take time to communicate
– By planning
– Honestly
– Directly
– Details
10 | © 2010 RiseSmart, Inc.10 | © 2014 RiseSmart, Inc. | #RSwebcast
#4 – Prioritize Redeployment
•  Skills & experience evaluation of impacted employees
•  Ensure hiring managers give priority to evaluating
candidates from the redeployment initiative
•  Redeployment saves the company money through
lower recruiting costs, lower training costs and saved
severance costs
11 | © 2010 RiseSmart, Inc.11 | © 2014 RiseSmart, Inc. | #RSwebcast
#5 - Provide Transition Assistance
•  Best Practices
– Plan ahead
– Train Managers
•  Communication materials
•  Notification packets
12 | © 2010 RiseSmart, Inc.12 | © 2014 RiseSmart, Inc. | #RSwebcast
#5 - Provide Transition Assistance
RiseSmart shortens the average job search by 62%
13 | © 2010 RiseSmart, Inc.13 | © 2014 RiseSmart, Inc. | #RSwebcast
BONUS TIP:
How to Nurture Alumni Relationships
•  Alumni communities & networks
•  Alumni referral programs
•  Social media – LinkedIn
•  Your alumni become your rehires, your customers,
your vendors
Stay in touch with them.
14 | © 2010 RiseSmart, Inc.14 | © 2014 RiseSmart, Inc. | #RSwebcast
Key Takeaways
1.  Empower employees to keep them feeling part of
the mission
2.  Make it as easy to find a job internally as it is
externally
3.  Be authentic in communications so employees feel
“in the loop”
15 | © 2010 RiseSmart, Inc.15 | © 2014 RiseSmart, Inc. | #RSwebcast
Key Takeaways
4.  Strive to redeploy employees before eliminating
their positions
5.  Provide career transition assistance to enable
departing employees to have a more effective and
efficient job search
6.  Stay in touch with your alumni!
16 | © 2010 RiseSmart, Inc.16 | © 2014 RiseSmart, Inc. | #RSwebcast
RiseSmart Client Experience
With our four cornerstones of services, the RiseSmart
solution overcomes traditional model flaws in 4 ways:
•  Consistency
•  Scalability
•  Affordability
•  Results
17 | © 2010 RiseSmart, Inc.17 | © 2014 RiseSmart, Inc. | #RSwebcast
Questions?
18 | © 2010 RiseSmart, Inc.18 | © 2014 RiseSmart, Inc. | #RSwebcast
More About Our Speakers
•  Karen Stevens, SPHR -
www.linkedin.com/in/karenlbstevens
•  Jessica Merrell, SPHR - www.linkedin.com/in/jmillermerrell
•  Kara Yarnot - www.linkedin.com/in/karayarnot
Sources – 2013 IBM CEO Study -
http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/
19 | © 2010 RiseSmart, Inc.19 | © 2014 RiseSmart, Inc. | #RSwebcast
Approved for 1.0 HRCI Strategic Credit
HRCI program number sent to you via email
upon program completion.

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5 Ways to Turn Former Employees Into Brand Ambassadors

  • 1. 1 | © 2010 RiseSmart, Inc.1 | © 2014 RiseSmart, Inc. | #RSwebcast 5 Ways to Turn Former Employees Into Brand Ambassadors (even if you laid them off) #RSwebcast
  • 2. 2 | © 2010 RiseSmart, Inc.2 | © 2014 RiseSmart, Inc. | #RSwebcast A Little About RiseSmart TechnologyPeopleInnovation   100% year over year growth   100% retention   42 unique industries   SMBs and Fortune 500   80% of clients report back   Clients land 62% faster than national average   Ability to deliver in over 50 countries Facts & Stats
  • 3. 3 | © 2010 RiseSmart, Inc.3 | © 2014 RiseSmart, Inc. | #RSwebcast Approved for 1.0 HRCI Recertification Credit HRCI program number sent to you via email upon program completion.
  • 4. 4 | © 2010 RiseSmart, Inc.4 | © 2014 RiseSmart, Inc. | #RSwebcast Our Speakers Jessica Merrell, SPHR @blogging4jobs Karen Stevens, SPHR @karenlbs Kara Yarnot @klyarnot #RSwebcast
  • 5. 5 | © 2010 RiseSmart, Inc.5 | © 2014 RiseSmart, Inc. | #RSwebcast Our 5 Things 1.  Build a Culture of Empowerment & Transparency 2.  Facilitate Mobility 3.  Communicate Authentically 4.  Prioritize Redeployment 5.  Provide Transitions Assistance
  • 6. 6 | © 2010 RiseSmart, Inc.6 | © 2014 RiseSmart, Inc. | #RSwebcast #1 - Build a Culture of Empowerment Successful companies associate workplace empowerment directly to business success.
  • 7. 7 | © 2010 RiseSmart, Inc.7 | © 2014 RiseSmart, Inc. | #RSwebcast #2 - Facilitate Mobility •  Career plan •  Encourage learning & development •  Technology adoption •  Make it easy to move around the organization
  • 8. 8 | © 2010 RiseSmart, Inc.8 | © 2014 RiseSmart, Inc. | #RSwebcast #3 - Communicate Authentically and with Transparency 75% of CEO’s believe employee communication is the key driver to employee success. – 2013 IBM CEO Study
  • 9. 9 | © 2010 RiseSmart, Inc.9 | © 2014 RiseSmart, Inc. | #RSwebcast #3 - Communicate Authentically and with Transparency •  Take time to communicate – By planning – Honestly – Directly – Details
  • 10. 10 | © 2010 RiseSmart, Inc.10 | © 2014 RiseSmart, Inc. | #RSwebcast #4 – Prioritize Redeployment •  Skills & experience evaluation of impacted employees •  Ensure hiring managers give priority to evaluating candidates from the redeployment initiative •  Redeployment saves the company money through lower recruiting costs, lower training costs and saved severance costs
  • 11. 11 | © 2010 RiseSmart, Inc.11 | © 2014 RiseSmart, Inc. | #RSwebcast #5 - Provide Transition Assistance •  Best Practices – Plan ahead – Train Managers •  Communication materials •  Notification packets
  • 12. 12 | © 2010 RiseSmart, Inc.12 | © 2014 RiseSmart, Inc. | #RSwebcast #5 - Provide Transition Assistance RiseSmart shortens the average job search by 62%
  • 13. 13 | © 2010 RiseSmart, Inc.13 | © 2014 RiseSmart, Inc. | #RSwebcast BONUS TIP: How to Nurture Alumni Relationships •  Alumni communities & networks •  Alumni referral programs •  Social media – LinkedIn •  Your alumni become your rehires, your customers, your vendors Stay in touch with them.
  • 14. 14 | © 2010 RiseSmart, Inc.14 | © 2014 RiseSmart, Inc. | #RSwebcast Key Takeaways 1.  Empower employees to keep them feeling part of the mission 2.  Make it as easy to find a job internally as it is externally 3.  Be authentic in communications so employees feel “in the loop”
  • 15. 15 | © 2010 RiseSmart, Inc.15 | © 2014 RiseSmart, Inc. | #RSwebcast Key Takeaways 4.  Strive to redeploy employees before eliminating their positions 5.  Provide career transition assistance to enable departing employees to have a more effective and efficient job search 6.  Stay in touch with your alumni!
  • 16. 16 | © 2010 RiseSmart, Inc.16 | © 2014 RiseSmart, Inc. | #RSwebcast RiseSmart Client Experience With our four cornerstones of services, the RiseSmart solution overcomes traditional model flaws in 4 ways: •  Consistency •  Scalability •  Affordability •  Results
  • 17. 17 | © 2010 RiseSmart, Inc.17 | © 2014 RiseSmart, Inc. | #RSwebcast Questions?
  • 18. 18 | © 2010 RiseSmart, Inc.18 | © 2014 RiseSmart, Inc. | #RSwebcast More About Our Speakers •  Karen Stevens, SPHR - www.linkedin.com/in/karenlbstevens •  Jessica Merrell, SPHR - www.linkedin.com/in/jmillermerrell •  Kara Yarnot - www.linkedin.com/in/karayarnot Sources – 2013 IBM CEO Study - http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/
  • 19. 19 | © 2010 RiseSmart, Inc.19 | © 2014 RiseSmart, Inc. | #RSwebcast Approved for 1.0 HRCI Strategic Credit HRCI program number sent to you via email upon program completion.