Customer acquisition is how a company turns a potential customer into a new customer. Learn 5 steps for minimizing COCA in your business. Find out who your target audience is and Identify the different acquisition channels. Create a Plan and action accordingly. This means meeting your customer needs with the right solution, product, or service, at the right time.

1. 2023

2. Understanding what SALES is?
• Is it really exchange of
goods and services in return
for the money ?
• Is this only related to
increasing revenue part of a
company ?
• Can demonstrating the
product boost sales ?
• Does customers satisfaction
a part of sales ?
• Is building contacts
necessary for sales ?

3. How to get customer YES faster ?
1. Understand the Customer
Analyze the data and gather 360⁰ view of the
customers, profile customers and define the
target segments. Make use of AI to predict
customer needs and uncover leads.
Enrich all your customer data according to
the profiling and interactions. Then, predict
the next best product.

4. 2. Improve Customer Communications and try
establishing a relationship
Stay connected with the customer and
nurture the customer with the next best
product/opportunity.
Reach out to the customer with the right
message at the right time in the right channel.

5. 3. Build Meaningful Relations
• Seamlessly collaborate with the customer,
continually nurture leads, gather information
and improve your targeting strategies.
• Easily organize your meetings and adopt the
new way of doing business that is digital and
remote.
• Connect to the customer via AI (CRM, social
networks, and other productive tools).
• Build credibility and trust with buyers.

6. Things to do:
• Collaborate with colleagues and customers
• Hold virtual meetings that saves time
• Conduct survey activities, campaigns
• Create connections through warm introductions
• Understand the actions required to grow the
relationship
• Improve processes of up-selling and cross-selling
opportunities.

7. 4. Adopt to Rapid Changes
• Implement next best action for your
customer/sales
• Design a sequence of activities and connect
the sequence to leads and opportunities.

8. 5. Impact
• Try to create exceptional experiences for your
customers
• Customer Feedback

9. Thank you...
A presentation by Emaan Sharma