5 steps to having a conversation rather than a sales pitch: 1. Introduce yourself with a smile, eye contact, and excitement while using ice breakers and positive body language and tone of voice. 2. Tell a short, simple story about who, what, why to relax and relate to the other person. 3. Present 2-3 bullet points to qualify while using references and the Jones effect without prejudging, and using feel, felt, found language. 4. Close the conversation by always being closing with assumptive language and closing lines. 5. Consolidate by focusing on the customer's experience, customer care, attrition, rehashing key points,

1. 5 steps to a conversation
(not 5 steps to a sales pitch)
Step 1: Introduction
‘Hi, How are you’
smile
eye contact
excitement
Ice Breakers
Body language
tone of voice
step 2: short story
who,what,why
keep
it
short
simple
relax and relate
step 3: presentation
2-3 bullet points
qualify
use references
jones effect
feel, felt, found
never prejudge
step 4: Close
always
be
closing
assumptive language
closing lines
step 5: consolidate
customers experience, customer care
attrition, rehash key points, REFERALS