Maxus credentials

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Maxus credentials

  1. 1. Maxus Hungary Credentials2012
  2. 2. Introducing the global agency the industry is watching Campaign’s global media network of the year 2011 Fastest-growing global media agency last 3 years Recma 2012 One of Advertising Age’s ‘Agencies to Watch in 2012’ The youngest and most agile of WPP’s four media agencies Maxus Credentials2
  3. 3. A young agency with world-class heritage #1 global marketing communications group Campaign’s global media network of the year 2011 World-class intelligence, insight and resource Fastest-growing global media agency last 3 years Launched Maxus as an Recma 2012 agency ‘built for the future’ One of Advertising Age’s ‘Agencies to Watch in 2012’ The youngest and most Best media at the best price agile of WPP’s four media agencies Continuous investment in ground-breaking tools and technology Maxus Credentials3
  4. 4. Access to GroupM buying clout and investments related to overone third of the world’s bought media every day Top 5 Europe 33.5% Americas Asia Pacific 22.7% Other EMEA 33.0% 30.4% Source: Recma 2012 Trading, Tools & Expertise Maxus Credentials4
  5. 5. A global footprint covering all regions and all key markets Maxus Europe Austria, Belgium, Czech Rep, Denmark, Finland*, France, Germany, Greece*, Hungary, Ireland, Italy (x2), Netherlands, Norway, Maxus North Poland, Portugal, Russia, South Africa*, Spain, America Sweden, Switzerland, Turkey, Ukraine, UK Canada, USA Maxus Asia Pacific (x5) Australia (x2), Bangladesh, China (x4), Hong Kong, India (x6), Africa & Middle East* Indonesia, Japan*, Key markets: Bahrain, Egypt, Malaysia, New Zealand*, Iraq, Jordan, Kenya, KSA, Pakistan (x2), Philippines, Maxus South America Kuwait, Lebanon, Nigeria, Singapore, Sri Lanka, Argentina, Brazil*, Chile, Oman, Qatar, UAE (x2) Thailand, Vietnam Colombia, Mexico, Peru, Existing Maxus client businesses Uruguay coordinated in: 30+ African and 20+ Middle Eastern countries *with WPP agency partners Maxus Credentials5
  6. 6. A planning philosophy focused on driving deeperrelationships between our brands and their consumers Mining the Complexity Use data to define and understand discrete Make the Simple Magical audience segments Develop unique media ideas that are in line with the objectives Make the Magical Live Monitor campaign process Making the Complex Simple and course correct as Build strategies to address the necessary objectives and set a clear communications platform Maxus Credentials6
  7. 7. The fastest-growing agency network for 3 consecutive years Rank Media Network 2011 vs. 2010 2010 vs. 2009 2009 vs. 2008 1 Maxus (WPP/GroupM) +43.6% +28% +19 2 PHD (Omnicom) +17.5% +19 -2 3 Zenith Optimedia (Publicis) +11.1% +16 +4 4 Carat (Aegis) +10.1% +13 +5 5 OMD (Omnicom) +9.8% +10 +2 6 MediaCom (WPP/GroupM) +9.2% +9 +7 7 Starcom MediaVest (Publicis) +9.0% +14 +4 8 MPG including Arena (Havas) +8.7% +14 +9 9 Vizeum (Aegis) +8.7% +10 +17 10 Mindshare (WPP/GroupM) +5.2% +13 -1 11 Universal McCann (Interpublic) +4.9% +23 +2 12 Mediaedge:cia (WPP/GroupM) +3.3% +14 +7 13 Initiative (Interpublic) +3.3% +13 +3 Source: Recma 2012 Maxus Credentials7
  8. 8. In Hungary Maxus… …was established on the 1st November 2010 in Budapest on the basis of a 10 years old former MEC brand MediaZone& like in anywhere of the world we are part of Maxus Credentials
  9. 9. In Hungary GroupM is N°1 Agency Groups’ Media Expenditure 2011250000000 40% 35% Spending 35%200000000 30% Shr% of Agency Market 25%150000000 20% 18% 17%100000000 15% 11% 8% 10%50000000 5% 4% 5% 2% 0 0% MPG IPG Group M Others IMG Vivaki OMG Aegis Maxus Credentials Sorce: Kantar Media 2011
  10. 10. Our 5 core strengths 1 International network background 2 Small agency – flexible, client focused, creative 3 Huge buying power through GroupM - Transparency 4 Unique Philosophy through Relationship Media 5 Integrated use of tools to deliver ROI Maxus Credentials10
  11. 11. We offer Maxus Credentials
  12. 12. we’d love to work with you tooSee: www.maxusglobal.huCEO: Marcell Tamás NagyEmail: marcell.nagy@maxusglobal.comTel: +3630-816-3964 Maxus Credentials

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