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BRAINWRITING
The team hack to generate better ideas
@chrismurman
WHO AM I?
Quality Analyst
Product Manager
Copywriter
Author
Blogger
BA Tester
Graphic Designer
Sales
Agile Champion
Scrum Master
Product Owner
Coach
PM Lead
Maker
Twitter Addict
Father
Sports Anchor
Change Agent
CSMCSPO
CSP
Batman
Mobile Evangelist
Texan
Button Pusher
3
IDEAS!
Organizations and companies are constantly engaged
in processes designed to develop new methods,
processes, and products aimed at building and
sustaining their competitive edge.
Often the ideas that are the basis for innovations are
developed in group settings, such as team meetings.
4
5
Articulate the difference between Brainstorming and Brainwriting
Teach others about the social components of idea generation
Facilitate brainwriting sessions with your own teams
Have fun with your table-mates along the way!
LEARNINGOBJECTIVES
6
Introduce yourself to the rest of the table.
Spend 5 minutes discussing what you
know about brainstorming.
ALEXF.OSBORN
“We should hold back criticism until the creative current has had the
chance to flow.”
“Become more conscious of the creative power within your reach.”
“As a term, imagination covers a field so wide and so hazy that a leading
educator has called it an area which psychologists fear to tread.”
“Each of us does have an Aladdin’s lamp, and if we rub it hard enough, it
can light our way to better living.”
7
Published Applied Imagination in 1953
Introduced a technique he called “brainstorming”
Go For Quantity
Withhold Criticism
Welcome Wild Ideas
Combine and Improve Ideas
8
- Alex F. Osborn
“IT CONCENTRATES SOLELY ON
CREATIVE THINKING AND
EXCLUDES THE
DISCOURAGEMENT AND
CRITICISM WHICH SO OFTEN
CRAMP IMAGINATION.”
9
WHATARESOME
CHALLENGESTOUSINGTHIS
TECHNIQUE? 10
slides 6-9 will be 15 minutes
Only one person can talk at a time
HIPPOs
Waiting to speak means forgetting
Introverts lose out
Politics more important than ideas
BRAINSTORMINGCHALLENGES
11
How many times have we said, “This is just the way
we’ve always done things”?
12
Brainwriting is an idea-generating technique mean to
focus the group more on the output rather than the
social components of the activity.
13
6-3-5BRAINWRITING
Published 1968 by Bernd Rohrbach in Germany
6 Participants
Write Down 3 Ideas
In 5 minutes
6 Rounds = 108 ideas in 30 minutes
14
Electronic Brainstorming (EBS) - Introduced in the 1980s, with the
hope of using computer-mediated electronic communication to
improve creativity.
Asynchronous Brainstorming in an Industrial Setting: Exploratory
Studies published by Tel Aviv University and UT-Arlington in 2015
ITERATIONSON6-3-5
15
If the #1 problem to Agile adoption is education what are
some ways to educate people? - 3 minutes
Pass the paper to the right - 3 times
Goal is to identify as many ways as possible.
Who can generate the most ideas?
16
LET’SDOITNOW
HOWWASTHATDIFFERENT? 17
slides 10-16 total 27 minutes
Write down 5 barriers to Agile adoption.
As soon as you hit 5, pass the paper to your right.
Keep going until you can’t think of anything else.
Identify the table’s top three barriers, without talking.
10 minutes total.
18
LET’STRYITAGAIN
WHYISTHISBETTERTHAN
MAKINGYOUROWNLIST? 19
20
HOWCANYOUUSETHIS?
21
Retrospectives - Surveys or Stickies
Stand Ups - Slack
Release/PI Planning - Stickies and Dot Voting
Demos/Showcases - Feedback Sheets
BRAINWRITINGINAGILE
TEAMS
22
The more ideas the better.
Verbal communication comes second.
Social aspects of team are still important.
This will feel weird at first.
Measure your growth.
THINGSTOREMEMBER
22
slides 17-22 will be 30 minutes
THANKYOU!
@chrismurman
chrisdmurman@gmail.com
chrismurman.com
coalition.agileuprising.com

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Brainwriting: The Team Hack To Generating Better Ideas

  • 1. BRAINWRITING The team hack to generate better ideas @chrismurman
  • 2. WHO AM I? Quality Analyst Product Manager Copywriter Author Blogger BA Tester Graphic Designer Sales Agile Champion Scrum Master Product Owner Coach PM Lead Maker Twitter Addict Father Sports Anchor Change Agent CSMCSPO CSP Batman Mobile Evangelist Texan Button Pusher
  • 4. Organizations and companies are constantly engaged in processes designed to develop new methods, processes, and products aimed at building and sustaining their competitive edge. Often the ideas that are the basis for innovations are developed in group settings, such as team meetings. 4
  • 5. 5 Articulate the difference between Brainstorming and Brainwriting Teach others about the social components of idea generation Facilitate brainwriting sessions with your own teams Have fun with your table-mates along the way! LEARNINGOBJECTIVES
  • 6. 6 Introduce yourself to the rest of the table. Spend 5 minutes discussing what you know about brainstorming.
  • 7. ALEXF.OSBORN “We should hold back criticism until the creative current has had the chance to flow.” “Become more conscious of the creative power within your reach.” “As a term, imagination covers a field so wide and so hazy that a leading educator has called it an area which psychologists fear to tread.” “Each of us does have an Aladdin’s lamp, and if we rub it hard enough, it can light our way to better living.” 7
  • 8. Published Applied Imagination in 1953 Introduced a technique he called “brainstorming” Go For Quantity Withhold Criticism Welcome Wild Ideas Combine and Improve Ideas 8
  • 9. - Alex F. Osborn “IT CONCENTRATES SOLELY ON CREATIVE THINKING AND EXCLUDES THE DISCOURAGEMENT AND CRITICISM WHICH SO OFTEN CRAMP IMAGINATION.” 9
  • 11. Only one person can talk at a time HIPPOs Waiting to speak means forgetting Introverts lose out Politics more important than ideas BRAINSTORMINGCHALLENGES 11
  • 12. How many times have we said, “This is just the way we’ve always done things”? 12
  • 13. Brainwriting is an idea-generating technique mean to focus the group more on the output rather than the social components of the activity. 13
  • 14. 6-3-5BRAINWRITING Published 1968 by Bernd Rohrbach in Germany 6 Participants Write Down 3 Ideas In 5 minutes 6 Rounds = 108 ideas in 30 minutes 14
  • 15. Electronic Brainstorming (EBS) - Introduced in the 1980s, with the hope of using computer-mediated electronic communication to improve creativity. Asynchronous Brainstorming in an Industrial Setting: Exploratory Studies published by Tel Aviv University and UT-Arlington in 2015 ITERATIONSON6-3-5 15
  • 16. If the #1 problem to Agile adoption is education what are some ways to educate people? - 3 minutes Pass the paper to the right - 3 times Goal is to identify as many ways as possible. Who can generate the most ideas? 16 LET’SDOITNOW
  • 18. Write down 5 barriers to Agile adoption. As soon as you hit 5, pass the paper to your right. Keep going until you can’t think of anything else. Identify the table’s top three barriers, without talking. 10 minutes total. 18 LET’STRYITAGAIN
  • 21. 21 Retrospectives - Surveys or Stickies Stand Ups - Slack Release/PI Planning - Stickies and Dot Voting Demos/Showcases - Feedback Sheets BRAINWRITINGINAGILE TEAMS
  • 22. 22 The more ideas the better. Verbal communication comes second. Social aspects of team are still important. This will feel weird at first. Measure your growth. THINGSTOREMEMBER 22 slides 17-22 will be 30 minutes