SlideShare a Scribd company logo
Brock Murray
@SEOBrock
5 PROVEN
DIGITAL MARKETING STRATEGIES
FOR 2016
-1-
VIDEO &
SOCIAL ENGAGEMENT
THE NEW BREED OF
SOCIAL NETWORKING
PERISCOPE
MEERKAT
BLAB
-2-
SELF-SERVE
PUBLISHING PLATFORMS
MEDIUM
LINKEDIN
-3-
PAID SOCIAL
FACEBOOK
LEAD ADS
REMARKETING
Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use
Display Network apps.
Dynamic remarketing: Show dynamic ads to past visitors with products and services they viewed on your
website as they browse Display Network websites and use Display Network apps.
Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as
they use other mobile apps or browse other mobile websites.
Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what
they need on Google, after leaving your website.
Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as
they use YouTube and browse Display Network videos, websites, and apps.
-4-
INSTANT CONTENT
FACEBOOK
INSTANT
ARTICLES
ACCELERED MOBILE PAGES
-5-
MARKETING AUTOMATION
5 Proven Digital Marketing Strategies for 2016

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