1. AXS TV ALL-AXS Promotion 2015
February 3, 2016
Objectives:
– Develop a compelling, system-targeted promotion to encourage affiliates to
run cross-channel spots to generate awareness of and drive tune-in
supporting AXS TV key Fall programming.
– Curated brand based VIP experiences and brand inspired packages as
rewards for participation to drive affiliate and local sponsor engagement.
Tactics:
– Promoted all available opportunities to increase affiliate participation
through myriad affiliate communications including email blasts.
– Incented affiliates to participate by providing tiered, high-value prizing that
could be used to support their business objectives.
– Offered 2 flexible promotional windows which allowed affiliates to run spots
when it made the most sense for their business.
– Offered exclusive behind-the-scenes clips/footage for social media
promotion.
– Affiliates were able to choose from multiple prizing options, which
increased the appeal and flexibility of participation for affiliates and their
clients.
Results:
– This was the first year the program was created and executed. 11 markets
participated, providing ÅXS TV with a reach of 56.6+MM subscribers to
drive tune-in to the Network.
– The promotion provided a 16% ROI, and grew media value and subscriber
reach exponentially for AXS TV.