The document discusses HelpV, a proposed mobile app that aims to integrate various functions like transportation, food delivery, travel, and hotels into a single app for convenience. It would collaborate with popular apps in each category and provide a comparative analysis to help users make choices. The goals are to expand the reach and offerings of collaborators, provide customers a one-stop solution, and generate revenue through commissions from collaborators on bookings. An organizational structure, marketing strategies, and roadmap are presented to launch the app by the end of 2016.

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4. There is an urgent need to integrate the functionalities of various apps into one single app for hassle
free experience

5. HelpV:
Optimizing life
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6. • HelpV aims to provide a hassle
free experience to take things to
the next level of productivity in
everyday life.
• HelpV broadly operates in 4
categories – Cabs, Food ,
Airtravel and hotels.
• It comes pre- integrated with
popular apps of the same
category and provides a
comparetive analysis.
• User then choses his/her choice
based on the information
provided.
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7. • Ability to integrate many functions into
one easy application , versatility
• Easily deployable app over a vast
geographical areas.
• Available free of cost.
• Ease of access and intuitive user friendly
interface.
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People who use mobile apps frequently
for booking cabs, travelling by air ,
ordering food etc, over variety of
platforms such as android , ios and
windows.

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14. • Collaboration with multiple
market players
• Multiple offerings in the same
category to the end-user
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• Rise of other third party assistant apps
• Refusal by a company to collaborate

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E.g The taxi business in the country is growing at 20 to 25 per cent a year. The online organised taxi
sector accounts for just four to five per cent of the industry and totals $800 million. It is expected to
grow to $7 billion by 2020. HelpV aims to enter such a booming market by collaborating with the
existing players.

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Primary Goal should be to increase the user downloads of the HelpV app.

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Long term goal will be to create strategic partnership with the collaborators and determine
appropriate pricing models.

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Hiring innovative product developers to bridge interfaces between the collaborators and HelpV and
to create an interactive and intuitive user interface.
Hiring product managers to review the process and assist them.

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24. • For Collaborators :
Collaborators get to expand their customer base
and increase their operations indirectly by enabling
their services in HelpV.
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25. • For Customers :
Customers get to use a product or a service of
their choice from a given category after a
comparison model is put forth to them.
For example in the case of cabs , they can chose
based on ETA or cost for a given journey.3

26. • For the company:
The wide array of products and services enlisted
on HelpV increases attractiveness of the app
among the consumers.
The collaborators also pay a premium to HelpV
that constitutes its primary revenue source.
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Product benefits to the customer include : Ease of access , A comparative portfolio model of
various products/services of different categories.

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Exclusive Promo codes/ waiver codes for cab/airtravel/food/hotel if booked via HelpV.
Cashback , Discount Vouchers will be distributed to loyal customers on the app

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A robust social media strategy is the core of the various communication tactics. Active updates on
facebook , twitter and other media are quintessential to the growth of the app.

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A full fledged official website with all the crucial information will also be important.

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The main aim is not to monetize from end – users , but to increase the app usage and downloads

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Then how does revenue come from ? Through our collaborators on a per-booking basis. E.g : Ola
pays a commision to HelpV for evey successful booking.

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Social media
To the Partners/Collaborators

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40. Organisational Struture.
CEO
Cabs product
manager
Cabs dev
team
AirTravel
product
manager
Travel dev
team
Food Product
manager
Food dev
team
Hotel Product
manager
Hotel dev
team.
CMO
Cabs
marketing
manager
Cab
marketing
team
AirTravel
marketing
manager
Travel
marketing
team
Food
marketing
manager
Food
marketing
team
Hotel
marketing
manager
Hotel
marketing
team.
Customer
Service
Division
Support
manager
Support
agent.
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41. Processes and Timeline:
• June 2016: App Development.
• July 2016 : Initial approach to collaborators.
• August 2016 : Finalizing collaborators.
• October 2016: AppDev completion. Internal testing.
• November 2016 : Beta testing Out.
• December 2016: App Uploaded to Play store , Marketing
activities start
• January 2017 : live action , Increased social media activity
• Febuary 2017 : Feedback from users notified and product
modified. Next Version Released
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42. source
• Image Source : Google Images.
• All ownership rights belong to respective owners
• Images for educational purposes only.
• No Copyright infringement intended.
Presentation done for internship under
Dr. Sameer mathur , IIM lucknow.
Done By Adikeshav C.