SlideShare a Scribd company logo
Connect with
SEO Workshop
- Who We Are
- Getting to Know You
- What is SEO?
- How to Be #1 on Google
- Q&A
- Bonus Content
Agenda
Who Are We?
Lindsay Kavanagh
@LindsayKavs5
Account Manager
SEO Specialist/Web Designer and Developer
Google Certified
Shopify Marketing Expert
lindsay@seoplus.ca
Who Are We?
Alexa Rees
SEO Specialist
Digital Marketing Expert
Google Certified
Shopify Marketing Expert
alexa@seoplus.ca
Getting to Know You
- Who has access to their website and can make changes to it?
- Who has made SEO changes in the past?
- Who has Google Analytics installed on their site?
- Who has Google Search Console installed on their site?
Measuring Progress
- Who knows how to measure SEO success?
What Is SEO?
It isn’t….
SEO Is...
- Making your website the most informative and user-friendly result for your
visitors
- Google shows the most relevant, authoritative and helpful website as the
top results (with some contributing factors)
How to Be #1 on Google
Tip #1
Page Titles and Meta Descriptions
Page Titles
- Primary Keyword | Secondary Keyword | Brand Name
- 50-60 characters
Meta Description
- Call-to-action
- 150-160 characters
Tip #2
<H1>Headings</H1>
Tip #3
Content
Tip #4
Converting Users
Tip #5
Backlinks
Q & A
lindsay@seoplus.ca
alexa@seoplus.ca

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