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XEODesign5 Design Strategies for Better VR Games
Casual Connect
August 12, 2015
The Magic Circle Has Always Been VirtualXEODesign
®
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Nicole Lazzaro
Expert on Games and Engagement
Fun & Emotion
Consultant
• Game Developer /
Designer
• Psychology of Emotion
• Programmer/Filmmaker
• Design Innovation
• Analyst
Making Games Fun
@NicoleLazzar
o
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
The 4 Keys to FunXEODesign’s predictive actionable groundbreaking model on what makes games fun, carefully
dissected players favorite moments to unlock the secret of how games create engagement.
Putting Emotion into Play
The 4 Keys allows interaction designers the ability
to target specific emotions in players and keep
them playing. This increases retention,
engagement, and social sharing,
Leading Model for Gamification
The 4 Keys is a proven predictive model for how
player action crates what’s fun about games.
100,000 Downloads
Leading developers around the world have
downloaded the 4 Keys. It part of virtually every
game design curriculum.
How Games Create Engagement
Captures the essence of how games use emotion
from action to increase user engagement. “Every designer should learn
to read this language.”
Will Wright, Creator of The Sims
Free download 4K2F.com
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
LUX: a game about forgivenessXEODesign
®
http://challengepost.com/software/follow-the-white-rabbit
Imagine a virtual world
where you the creator
have complete control,
where the player
literally enters the
realm of your
imagination and you
have direct access to
their emotions.
XEODesign
®
Today’s VR headsets
stand at intersection of
movie like immersion
and the compelling
interactive agency of
games. VR is an
empathy machine.
XEODesign
®
Can VR Become More Emotional than Movies & Games?
Rabbids VR Ride, Ubisoft
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
We BelieveVR delivers more emotion than movies or traditional games
Immersion
Interaction
Traditional
Games
Movies
VR
Mass
Effect Bio Shock
Halo
Inception
Schindler’
s List
Birth of a
Nation
XEODesign
®
Based on XEODesign’s
year of VR development
and research it’s emotion
that unlocks VR’s
unprecedented levels of
immersion and presence
not 3D art.
Hololens IPD = 66, Microsoft
XEODesign
®
Most people assume that
the language of cinema
and traditional game
tropes port well into VR.
However, nothing could
be further than the truth.
VR Killer App: Middle Seat
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
70%
Early Design Locks in
CostsMuch of the success potential of a VR experience is also set in early design before the experience is playable.
Project Costs
(DARPA Study)
Early
Design
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Platform
36 VR Design Strategies
Today we cover 5 Strategies unique to improving VR games
Focus
AudienceAudience
Comfort
Feedback
Controls
Fun
UI/UX
Emotion
PX Balance
Social
1
2
3
5
4
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#1 AudienceMatch player expectations and what current VR hardware delivers
AudienceAudience
1
VR
Traditional
Hard Core Game
Genres
Casual
Games
$500 HMD $20 Cardboard
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Controls
FunPlatform
36 VR Design Strategies
Today we cover 5 Strategies unique to improving VR games
Focus
AudienceAudience
Comfort
Feedback Emotion
UI/UX
PX Balance
Social
1
2
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#2 ComfortAvoid triggering disgust and phobias.
Fast Motion
Precise Targeting
Fast Turn
Around a Point
Stairs
Comfort
Traditional
Hard Core Game
Mechanics
Running 40 MPH
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#2 Not ComfortAvoid triggering disgust and phobias.
“I never want to do this
again! It’s way more
involved, more expensive
and makes you feel
horrible.”
Hard Core Game Player ripping goggles off his face
while playing Sky Rim in VR
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#2 ComfortAvoid triggering disgust and phobias.
The Walking Dead , E3
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#2 ComfortAvoid triggering disgust and phobias.
Edge of Nowhere, Insomniac
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#2 ComfortAvoid triggering disgust and phobias.
VR Sports Challenge, Sanzaru Games
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#2 ComfortAvoid triggering disgust and phobias.
Showdown, Epic
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
FunPlatform
36 VR Design Strategies
Today we cover 5 Strategies unique to improving VR games
Focus
Audience
Comfort
Feedback
Controls
Emotion
UI/UX
PX Balance
Social
1
2
3
Audience
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#3 ControlsProvide direct controls native to VR
Controls
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Bazaar, Temple Gates Games
#3 ControlsProvide direct controls especially those native to VR.
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Platform
36 VR Design Strategies
Today we cover 5 Strategies unique to improving VR games
Focus
AudienceAudience
Comfort
Feedback
Controls
Emotion
Fun
UI/UX
PX Balance
Social
1
2
3
4
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#4 FunSelect game mechanics that increases the immersive qualities of the VR experience
Fun
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#4 FunCarefully select type of game to deliver on the immersive qualities of the VR experience
Hololens, Microsoft
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#4 FunCarefully select type of game to deliver on the immersive qualities of the VR experience
Anshar Wars, Ozwe
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#4 FunCarefully select type of game to deliver on the immersive qualities of the VR experience
Playroom, Sony
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#4 FunCarefully select type of game to deliver on the immersive qualities of the VR experience
Source 2 Portal VR Demo, Valve
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Platform
36 VR Design Strategies
Today we cover 5 Strategies unique to improving VR games
Focus
AudienceAudience
Comfort
Feedback
Controls
Fun
UI/UX
Emotion
PX Balance
Social
1
2
3
5
4
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#5 EmotionEmotion for VR is more TV than the stage
Master of:
a. Jump Scares
b. Fear
c. Suspense
Alfred Hitchcock
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#5 EmotionIn VR Whisper Don’t Yell
Emotion
Emotion as Input, Chronosapien
Interactive
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#5 EmotionIn VR Whisper Don’t Yell
Emotion
Free Download
4K2F.com
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
The Gallery: Six Elements, Cloudhead Games
#5 EmotionIn VR Whisper Don’t Yell
In VR Whisper Don’t Yell
Follow The White R
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#5 EmotionIn VR Whisper Don’t Yell
Steam Crew
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#5 EmotionIn VR Whisper Don’t Yell
castAR
#5 EmotionIn VR Whisper Don’t Yell
Emotion
Follow The White R
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
#5 EmotionIn VR Whisper Don’t Yell
ZSpace Emotions of Learning
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
Platform
36 VR Design Strategies
Today we cover 5 Strategies unique to improving VR games
Focus
AudienceAudience
Comfort
Feedback
Controls
Fun
UI/UX
Emotion
PX Balance
Social
1
2
3
5
4
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
5 VR Design Strategies
1. Audience: Match player expectations & VR
hardware
2. Comfort: Avoid triggering disgust and phobias
3. Controls: Provide direct controls native to VR
4. Fun: Focus game mechanics on VR immersion
5. Emotion: In VR Whisper Don’t Yell
6.
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
SXSW Panel
Can VR Deliver More Emotions
than Movies and Games?
http://panelpicker.sxsw.com/vote/53947
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
So the next time you ask this
question on your VR game…
think of these 5 strategies.
WTF
?Where’s the Fun?
XEODesign© 2015 XEODesign, Inc. All Rights Reserved
@NicoleLazzaro
Nlazz@xeodesign.com
XEODesign.comFree Download
4K2F.comTilt World
Follow the White Rabbit
*
WTF
?Where’s the Fun?

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5 Must Know Design Strategies for Better VR Games

  • 1. XEODesign5 Design Strategies for Better VR Games Casual Connect August 12, 2015
  • 2. The Magic Circle Has Always Been VirtualXEODesign ®
  • 3. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Nicole Lazzaro Expert on Games and Engagement Fun & Emotion Consultant • Game Developer / Designer • Psychology of Emotion • Programmer/Filmmaker • Design Innovation • Analyst Making Games Fun @NicoleLazzar o
  • 4. XEODesign© 2015 XEODesign, Inc. All Rights Reserved
  • 5. XEODesign© 2015 XEODesign, Inc. All Rights Reserved
  • 6. XEODesign© 2015 XEODesign, Inc. All Rights Reserved
  • 7. XEODesign© 2015 XEODesign, Inc. All Rights Reserved The 4 Keys to FunXEODesign’s predictive actionable groundbreaking model on what makes games fun, carefully dissected players favorite moments to unlock the secret of how games create engagement. Putting Emotion into Play The 4 Keys allows interaction designers the ability to target specific emotions in players and keep them playing. This increases retention, engagement, and social sharing, Leading Model for Gamification The 4 Keys is a proven predictive model for how player action crates what’s fun about games. 100,000 Downloads Leading developers around the world have downloaded the 4 Keys. It part of virtually every game design curriculum. How Games Create Engagement Captures the essence of how games use emotion from action to increase user engagement. “Every designer should learn to read this language.” Will Wright, Creator of The Sims Free download 4K2F.com
  • 8. XEODesign© 2015 XEODesign, Inc. All Rights Reserved
  • 9. LUX: a game about forgivenessXEODesign ®
  • 11. Imagine a virtual world where you the creator have complete control, where the player literally enters the realm of your imagination and you have direct access to their emotions. XEODesign ®
  • 12. Today’s VR headsets stand at intersection of movie like immersion and the compelling interactive agency of games. VR is an empathy machine. XEODesign ® Can VR Become More Emotional than Movies & Games? Rabbids VR Ride, Ubisoft
  • 13. XEODesign© 2015 XEODesign, Inc. All Rights Reserved We BelieveVR delivers more emotion than movies or traditional games Immersion Interaction Traditional Games Movies VR Mass Effect Bio Shock Halo Inception Schindler’ s List Birth of a Nation
  • 14. XEODesign ® Based on XEODesign’s year of VR development and research it’s emotion that unlocks VR’s unprecedented levels of immersion and presence not 3D art. Hololens IPD = 66, Microsoft
  • 15. XEODesign ® Most people assume that the language of cinema and traditional game tropes port well into VR. However, nothing could be further than the truth. VR Killer App: Middle Seat
  • 16. XEODesign© 2015 XEODesign, Inc. All Rights Reserved 70% Early Design Locks in CostsMuch of the success potential of a VR experience is also set in early design before the experience is playable. Project Costs (DARPA Study) Early Design
  • 17. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Platform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus AudienceAudience Comfort Feedback Controls Fun UI/UX Emotion PX Balance Social 1 2 3 5 4
  • 18. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #1 AudienceMatch player expectations and what current VR hardware delivers AudienceAudience 1 VR Traditional Hard Core Game Genres Casual Games $500 HMD $20 Cardboard
  • 19. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Controls FunPlatform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus AudienceAudience Comfort Feedback Emotion UI/UX PX Balance Social 1 2
  • 20. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #2 ComfortAvoid triggering disgust and phobias. Fast Motion Precise Targeting Fast Turn Around a Point Stairs Comfort Traditional Hard Core Game Mechanics Running 40 MPH
  • 21. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #2 Not ComfortAvoid triggering disgust and phobias. “I never want to do this again! It’s way more involved, more expensive and makes you feel horrible.” Hard Core Game Player ripping goggles off his face while playing Sky Rim in VR
  • 22. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #2 ComfortAvoid triggering disgust and phobias. The Walking Dead , E3
  • 23. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #2 ComfortAvoid triggering disgust and phobias. Edge of Nowhere, Insomniac
  • 24. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #2 ComfortAvoid triggering disgust and phobias. VR Sports Challenge, Sanzaru Games
  • 25. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #2 ComfortAvoid triggering disgust and phobias. Showdown, Epic
  • 26. XEODesign© 2015 XEODesign, Inc. All Rights Reserved FunPlatform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus Audience Comfort Feedback Controls Emotion UI/UX PX Balance Social 1 2 3 Audience
  • 27. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #3 ControlsProvide direct controls native to VR Controls
  • 28. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Bazaar, Temple Gates Games #3 ControlsProvide direct controls especially those native to VR.
  • 29. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Platform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus AudienceAudience Comfort Feedback Controls Emotion Fun UI/UX PX Balance Social 1 2 3 4
  • 30. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #4 FunSelect game mechanics that increases the immersive qualities of the VR experience Fun
  • 31. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #4 FunCarefully select type of game to deliver on the immersive qualities of the VR experience Hololens, Microsoft
  • 32. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #4 FunCarefully select type of game to deliver on the immersive qualities of the VR experience Anshar Wars, Ozwe
  • 33. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #4 FunCarefully select type of game to deliver on the immersive qualities of the VR experience Playroom, Sony
  • 34. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #4 FunCarefully select type of game to deliver on the immersive qualities of the VR experience Source 2 Portal VR Demo, Valve
  • 35. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Platform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus AudienceAudience Comfort Feedback Controls Fun UI/UX Emotion PX Balance Social 1 2 3 5 4
  • 36. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #5 EmotionEmotion for VR is more TV than the stage Master of: a. Jump Scares b. Fear c. Suspense Alfred Hitchcock
  • 37. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #5 EmotionIn VR Whisper Don’t Yell Emotion Emotion as Input, Chronosapien Interactive
  • 38. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #5 EmotionIn VR Whisper Don’t Yell Emotion Free Download 4K2F.com
  • 39. XEODesign© 2015 XEODesign, Inc. All Rights Reserved The Gallery: Six Elements, Cloudhead Games #5 EmotionIn VR Whisper Don’t Yell
  • 40. In VR Whisper Don’t Yell Follow The White R
  • 41. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #5 EmotionIn VR Whisper Don’t Yell Steam Crew
  • 42. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #5 EmotionIn VR Whisper Don’t Yell castAR
  • 43. #5 EmotionIn VR Whisper Don’t Yell Emotion Follow The White R
  • 44. XEODesign© 2015 XEODesign, Inc. All Rights Reserved #5 EmotionIn VR Whisper Don’t Yell ZSpace Emotions of Learning
  • 45. XEODesign© 2015 XEODesign, Inc. All Rights Reserved Platform 36 VR Design Strategies Today we cover 5 Strategies unique to improving VR games Focus AudienceAudience Comfort Feedback Controls Fun UI/UX Emotion PX Balance Social 1 2 3 5 4
  • 46. XEODesign© 2015 XEODesign, Inc. All Rights Reserved 5 VR Design Strategies 1. Audience: Match player expectations & VR hardware 2. Comfort: Avoid triggering disgust and phobias 3. Controls: Provide direct controls native to VR 4. Fun: Focus game mechanics on VR immersion 5. Emotion: In VR Whisper Don’t Yell 6.
  • 47. XEODesign© 2015 XEODesign, Inc. All Rights Reserved SXSW Panel Can VR Deliver More Emotions than Movies and Games? http://panelpicker.sxsw.com/vote/53947
  • 48. XEODesign© 2015 XEODesign, Inc. All Rights Reserved So the next time you ask this question on your VR game… think of these 5 strategies. WTF ?Where’s the Fun?
  • 49. XEODesign© 2015 XEODesign, Inc. All Rights Reserved @NicoleLazzaro Nlazz@xeodesign.com XEODesign.comFree Download 4K2F.comTilt World Follow the White Rabbit * WTF ?Where’s the Fun?