Slides from talk given at UX Camp CPH 2015. - The worst project in the world, and what we learned from it. - How we are now working differently Learn - How the skill set of a UX designer is changing - What we believe is the future of UX And I can tell you this much, It is not a wireframe and usability!

1. UX DISRUPTED –
A NEW REALITY FOR
UX DESIGNPeter
Solow,
Head
of
interface
Louise
W.
Klinker,
Senior
Digital
Strategist
UX CAMP CPH 2015

2. THE WORST PROJECT IN
THE WORLD
UX DISRUPTED

3. HOW WE WORKED WITH HORTEN PRODUCTING TOO MUCH WASTE, NOT
SOLVING A PROBLEM AND HOW THE WIREFRAME WAS UX DELIVERABLE
UX DISRUPTED

4. UX BECAME A
DELIVERABLE!
SOMETHING THE
PROJECT MANAGER
COULD SIGN OFF ON!
THE DELIVERABLE
UX DISRUPTED

5. WHAT WE LEARNED…
UX DISRUPTED

6. PROBLEM: LACK OF PROBLEM SOLVING!
UX DISRUPTED

7. PROBLEM: THE WIREFRAME AS THE UX DELIVERABLE!
UX DISRUPTED

8. PROBLEM: LACK OF TANGIBILITY
UX DISRUPTED

9. SOMETHING IS WRONG!
UX DISRUPTED

10. THE TASKS AND RESPONSIBILITY OF A UX DESIGNER IS CHANGING AT THE
MOMENT
UX DISRUPTED

11. STARTED MAPPING AND THINKING DIFFERENT ABOUT WHAT A UX DESIGNER
NEEDS TO BE ABLE TO DO
UX DISRUPTED

12. THIS IS WHAT IT LOOKS LIKE TODAY
UX DISRUPTED

13. THEN WE TRIED
SOMETHING THAT
WORKED BETTER…
UX DISRUPTED

14. THE PROBLEM
UX DISRUPTED
“We have to be able to launch a new service in
6 months – today it takes 3 years!”
Jesper Rønnow, CEO, SKAT

15. HOW WE WORKED ITERATIVELY WITH SKAT PRODUCING LESS WASTE, MORE
CROSS DISCIPLINARY AND TESTED CONTINUOUSLY.
UX DISRUPTED

16. UX IS A PROCESS
UX DISRUPTED
THE JOB OF THE UX-DESIGNER IS
TO FACILITATE THIS PROCESS
THROUGHOUT THE PROJECT
UX IS NOT A DELIVERABLE

17. DISRUPTING UX
UX DISRUPTED

18. SOLVE PROBLEMS AND
KNOW HOW WELL WE
HAVE SOLVED THEM
WE WANT TO
UX DISRUPTED

19. 4 CHALLENGES TO UX
– AND WHAT WE
BELIEVE IN
(AT THE MOMENT)
UX DISRUPTED

20. PROBLEM SOLVING VS.“I WOULD LIKE A WEBSITE”
UX DISRUPTED

21. BUSINESS UNDERSTANDING VS. USABILITY
UX DISRUPTED

22. CRAFT TANGIBILITY VS. MAKE WIREFRAMES
UX DISRUPTED

23. BUILD LAB VS. LAB TEST
UX DISRUPTED

24. CAN YOU RECOGNISE
SOME OF THESE
CHALLENGES?
UX DISRUPTED

25. THIS IS AN EXCITING TIME FOR UX DESIGN!
UX DISRUPTED

26. THANK YOU
UX DISRUPTED

28. ELEMENTARK
MARKERING
MARKERING
UX DISRUPTED
ØVELSE
ØVELSE
ØVELSE
TEKST
TEKST
TEKST
MARKERING
MARKERING

29. ACTIVITIES IN A SPRINT LOOKS A BIT LIKE THIS
UX DISRUPTED
IDENTIFY PROBLEMS FORMULATE
HYPOTHESES AND
SKETCH OUT IDEAS
BUILD PROTOTYPE MEASURE AND
LEARN
RECOMMENDATION
AND VALIDATION
EXECUTION: BUILD
AND LAUNCH
SPRINT AGAIN

30. WHAT YOU NEED TO BE ABLE TO DO AS A UX DESIGNER
UX DISRUPTED
INDSIGHT PLAN BUILD TEST
FORRETNING
KUNDER
KONKURRENTER
PARTNERE
ANALYTICS
EKSPERTVURDERING
KANALMAPPING
INSPIRATION
ORGANISATION
PROBLEM
HYPOTESE
MÅL OG KPI’ER
KANALSTRATEGI
JOBSTORIES
STRATEGY
KONCEPTSKITSER
FLOW
FRAMEWORK
STRUKTUR
PROTOTYPE
CONTENT GUIDE
SOLUTION
BRUGERTEST
BETASITE
SURVEY
A/B TEST
LEARNING