The document discusses how data analytics is transforming the insurance industry. It states that while data analysis provides insights, companies must act on those insights to create value. Effective use of analytics can improve profitability, lower costs, and reduce risk. However, for analytics to be truly useful, insurance companies need to take a holistic view of all available data across departments instead of operating in silos. The document also discusses how analytics can support the development of new insurance products and services, and how the insurance industry needs to prepare for upcoming technological trends like connected devices and new distribution models using technologies like blockchain.