5 .ICV kongres controllera 2017 - PUBLICIS ONE (Branislav Lončar)

LEADER
S
DESIRED
LEADER’S
ENERGY LEVEL
DESIRED
EMPLOYEE’S
ENERGY LEVEL
EMPLOY
EES

Looking at people as
…
1D 2D 3D 4D

Give me
purpose
(SPIRIT)
…instead of
Leaders are often
trying to give a right
answers to the
wrong question.

Tech
Everyday Robotics
Automatic household devices illustrate a demand for high-tech convenience
Implications - With consumers becoming increasingly busy in their everyday lives, making time to do simple things like chores can be difficult. Robotic
household devices seek to make the cleaning process more efficient, allowing consumers the freedom to engage in other activities. This illustrates a growing
demand for hyper-convenience.
6 Ideas + 53 Related Examples
http://www.trendhunter.com/id/228540
Copyright © TrendHunter.com. All Rights Reserved
6.9
Score:
DEMOGRAPHICSPopularity
Activity
Freshness
Automatic Lawn Letterers
The Grass Printer Make Your Yard a Canvas for Literal
Communication
Sanitizing Robot Snakes
The Bio-Cleaner 2 is an Underwater
Appliance That Breaks Down Metals
Tiny Window-Washing Bots
The Electrolux Splash Scours Every Inch
of Exterior Fenestration
Hi-Tech Tortoise Hoovers
The Electrolux Hover Bot Cleans Every
Surface of Your Home Automatically
Hybrid
Vacuum-Mop
Robots
Trash-
Terminating
Robots

Tech
Beyond VisualTechnology that crosses senses adds appeal for consumers
Implications - Synesthesia, a talent once seen as a disability, is the ability to mentally cross senses. A step further, it has become an inspiration for
innovation in the tech realm, as consumers seek more unique forms of entertainment. The appeal of being able to hear an image or smell a sound is not just
a novelty, it's a means of using technology to break natural boundaries and ultimately, redefine communication.
7.3
Score:
Activity
Freshness
3D-Printed Selfies
Using 3D Printing Technology, Shapify Lets You Print Yourself
3D Selfie Apps
The 'Itseez3D' App Converts Your Selfies
into 3D Images
Visual Social Search Engines
The Jelly Visual Search Engine Has Heart
Embedded Sound Photo Apps
The Melodigram App Adds Sounds and
Music to Photos
Scent-Infused Television
The IEEE Virtual Reality Orlando
Conference Unveils Novel Shows

Tech
Responsive Retail
Beacon technology is creating a more interactive, streamlined retail experience
Implications - Beacon technology, a responsive innovation creeping its way into the mainstream, is changing the possibilities and capabilities of retail. Able to
automate and even customize the shopping experience, this shift will appeal to the tech-savvy consumer looking to streamline everyday tasks. By creating a
more straightforward and intuitive shopping experience, brands that adopt this technology will likely lead in terms of attracting consumers who strongly value
efficiency over personal connection in their busy lives.
6.1
Score:
Activity
Freshness
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New
Level
Illuminated Retail Apps
Philips Introduces New Connected Retail
Lighting System
Futuristic Shopping Beacons
The ‘Estimote’ Uses Your Smartphone to
Customize Your Shopping Trips
Illuminated Personal Shoppers
This LED Retail Lighting System Leads
Shoppers to Their Product
Interactive Gallery Apps
Prophets' Innovative Experience Lets
People Interact with Art

Tech
Tech ParanoiaAs RFID gains more popularity, consumers protect themselves against theft
Implications - As more credit cards and smartphones adopt RFID technology, the issue of mobile security is taking centerstage for consumers, which is being
soothed with anti-wireless theft accessories. The move towards these more formalized ways to prevent wireless theft identifies the strong demand for "tap
and go" payment solutions, but also a preference to deal with the associated effects without having to give up convenience technologies.
6.7
Score:
Activity
Freshness
Anti-Identity Theft Wallets
The Anti-Identity Theft Wallet Blocks Radio Signals From Intrusion
Hacker-Proof Travel Totes
The New Tumi ID Lock Collection Blocks
RFID Signals
Minimalistic Metal Money
Holders
The Zippo Stainless Steel Wallet is
Expertly Crafted
Anti-Wireless
Theft Wallets
Theft-
Blocking
Wallets
Stainless
Steel Wallets
Practical
Mesh Wallet
Organizers

Tech
Artificial Emotion
Stretching beyond the idea of artificial intelligence in robotics
Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their
automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and
nurture to provide the tech-obsessed consumer with a companion, not just a helper.
6.2
Score:
Activity
Freshness
Hyperreal Android Newscasters
Hiroshi Ishiguro Created Life-Like Robots That Relay the News
Emotional Humanoid Robots
Alderbaran Created the World's First Emo
Robot
Autism Assisting Robots
The NAO Robot Helps to Teach Children
with Autism
Self-Teaching
Robots
Humanizing
Robot
Sensors
Responsive
Robots
Charmingly
Conversation
al Talking
Teddies

Business
Socialized Purchase
Offering guidance, social media apps offer accessible advice when shopping
Implications - As social media continues to become further integrated into consumer behavior, traditional methods of retail and peer-to-peer interaction are
being replaced with more high-tech, social alternatives. Turning shopping experiences into opportunities to network, consumers are utilizing apps like
Instagram and Twitter to get recommendations on style and fit, reflecting a desire for peer approval.
7.1
Score:
Activity
Freshness
Shopping Consultation Apps
The Fitt App Provides a Second Opinion When Shopping
Crowdsourced Fashion Retail
A New Site Could Completely Change
Plus Size Online Shopping
Social Media Retail Stores
The Paytagz Website Makes a Full Retail
Experience Out of Instagram
Hashtag-Driven Fashion
Recommendations
Zappos Teams with Instagram to send
#OOTD Shopping Tips
Photo-Based Retail Services
Hashbag's Marketplace Service Identifies
Items for Sale on Instagram

Tech
Social Exclusivity
Seeking confidentiality, consumers turn to private methods of online engagement
Implications - With online engagement offering a conveniently instantaneous mode of communication, public scrutiny and mass involvement can make
personal interaction problematic. Seeking methods of socialization in a more exclusive manner, tech-savvy consumers are turning to ultra-private mobile
features that help limit users and disguise messages in the blink of an eye. This reflects a shift towards more intimate, yet equally social methods of peer-to-
peer engagement.
5.7
Score:
Activity
Freshness
Secret Social Chat Apps
This Exclusive Social Network App Only Works In Applebee's
Restaurants
Anonymity-Protecting
Smartphones
Protect Your Privacy with the New
Blackphone
Vanishing Message Apps
The Confide App Shows off Its Snapchat-
Like Messaging at CES 2014
Anonymous
Social Apps
Incognito
Flirting Apps
Ultra-Secure
Smartphones
Self-
Destructing
Messaging
Apps
Private
Picture
Posting Apps

Tech
Digital De-Stress
As overworking becomes commonplace, consumers look to tech for comfort
Implications - As consumers become anxious as a result of constant connectivity, the subsequent reliance has many looking to technology for relief. The rise
of tech-based anxiety management and monitoring denotes a preference for quick, familiar conveniences over those requiring additional time or resources.
6.1
Score:
Activity
Freshness
Hi-Tech Stress Balls
Bossy is a Unique Stress Ball Will a Ton of Tech Capabilities
Stress Management Selfie
Apps
The Dina Re:lax Stress Measurement
Tool Measures Pulse with Selfies
Anxiety-Tracking Underwear
The Stress-Monitoring Bra by Microsoft
Research Pinpoints Moodswings
Breath-Monitoring Wearables
This Activity Tracker App and Stone is
Designated for State of Mind
Stress-
Relieving
Massage
Helmets
App-
Connected
Meditation
Flowers

Tech
Action-Less Interface
Surfing and interactivity online is now achieved with little to no effort
Implications - Technology is created for the purpose of convenience, and taking that to the next level, sites and apps are boasting intuitive software and voice
activation that doesn't even require one to click a mouse. This speaks in the human desire to do as little as possible yet still enjoy results.
5.6
Score:
Activity
Freshness
Voice Command Computer
Software
MAKO Aids the Impaired for a Very Affordable Price Each Month
Artisan Sketch Tablets
The Wacom Drawing Tablet and Intuos
Pen Lets You Sketch Digitally
Realistically Responsive
Software
MAKO Obeys Voice Commands Like
'Read' or 'Write'
Audio-controlled Search
Engines
The Okay Google Device Enables Users
to Surf Via Voice Commands
Gesture-Tracking Keyboard
Research
Microsoft's Motion Sensing Keyboard was
Explored as a Prototype

Tech
Biometric Capture
Biometric technology becomes commonplace in wearable cameras and beyond
Implications - Consumers are becoming comfortable with the implementation of biometric technology, which has prompted it to be introduced to the camera
market. Utilizing human emotion and brainwaves as a basis to capture footage, this further connects consumers with technology on a basic, interactive level.
4.4
Score:
Activity
Freshness
Road Rage-Detecting Cameras
This Technology Uses Cameras to Detect Angry and Irritated Drivers
Emotion-Recognizing Smart
Glasses
The Emotient App Will Let Google Glass
Read Human Emotion
Brainwave-Controlled Cameras
Neurocam is a Hands Free Camera that
Uses Brain Activity
Behavior-Monitoring Bicycle
Cameras
The Fly6 Captures the Behavior of People
Around the Rider
Emotion-Detecting Cameras
Researchers Introduce Emotion-Detecting
Camera for Cars

Art&Design
Printed Architecture
The 3D printing boom sees the practice expand into structural design
Implications - The need for quick and economical housing solutions is rising steadily as more consumers move into cities on a global level, which has
prompted 3D printed architecture. The further expansion of the technology into the design sector decentralizes manufacturing to create a flexible market
ready for the future of development.
6.4
Score:
Activity
Freshness
3D-Printed Desert Tower
The Sand Babel Earns Honorable Mention in 2014 Skyscraper
Competition
3D-Printed Houses
This 3D Printer Can Build Ten Houses in
a Day Using Recycled Materials
Concrete 3D-Printed Houses
Contour Crafting Could Produce 3D-
Printed House Designs in 24 Hours
3D-Printed Castles
This Concrete Castle Design is Made
Entirely From 3D-Printed Blocks

Autos
Automated DrivePayments and parking are made easier with mobile app technology
Implications - Seeking to make the hassles of driving more conducive to a tight schedule, drivers are turning to apps that help make tasks like car
maintenance and finding parking more efficient. Taking the convenience of technology beyond the actual driving experience, automated apps combine
mature, adult activities with a desire for more self-sufficient, yet high-tech methods of day-to-day responsibilities.
5.6
Score:
Activity
Freshness
Car-Feedback Smartphone Apps
Automatic App Uses iBeacon Technology to Make Driving More
Convenient
Auto-Servicing Apps
The Openbay App Will Help Keep Your
Automobile in Tip-Top Shape
Automated Parking Systems
The Valet Park4U is a Smart Self-Parking
System from Valeo
Tiny Parking Space Apps
The Smart Spots App Locates Compact
Spots Perfect for Smart Car Parking

Business
Shopping Independence
High-tech retail locations offer single shoppers a streamlined experience
Implications - Consumers often opt to shop with companions, but as daily demands rise and many shop solo, brands are offering assistance through
technological innovations. This shift towards catering to the individual shopper is drawing consumers who would otherwise shop online back into stores, and
offers an experience that suits their schedule.
6.9
Score:
Activity
Freshness
Shopping Consultation Apps
The Fitt App Provides a Second Opinion When Shopping
Instantly Shoppable Ads
Le Fast Shopping Lets You Scan an Ad,
Buy & Receive Within 48 Hours
Interactive Storefront Displays
+rehabstudio Integrates Shopping with
Technology
Retail Recommending Booths
Inspiration Corridor Offers Fashion
Suggestions and Helps Locate Items
Simulated
Shop
Assistants
Lifelike
Shopping
Apps

Finance 4.0
• Semantic Bank will cleanse data and apply the power of AI and analytics to really understand my
historical financial movements and, by the same token, predict my future financial needs.The
Semantic Bank effectively becomes a living, breathing companion to my cyborg mind. It
understands me so well that it knows when I’m being stupid, taking risks, missing investment
opportunities and when to save. That is why you never see anyone in StarTrek think about their
money, because their money is being managed for them by the system.That’s the near future state
of finance we are entering.
• Finance expert SIRI find out how much things costs, calculate best bargain, checking stocks.
• Stock market software simulator
• Finance analytics
• BI
• Business Design simulator

Media business shift
PROGRAMMATIC

Publicis digitalization
• Permanent ERP improvement lead to high performance processes, higher level of integrated
controls, automated reporting and finance analysis, better communications with all business
processes.
• Yammer, internal FB, improve and share know how and experience
• DigitalCreative Platform, sharing knowledge, design, people engagement, recycle of projects.
• Night Shift advantage

Update toWORLD 4.0
• The big disruptors for next two decades are artificial intelligence, experience design, smart
infrastructure, autonomous vehicles, solar energy, renewable energy, smart resource allocation in
cities. For example Uber did not redesign taxis but redesigned the customer experience on their cab
journey. The overall industry is now moving from value-based to experience-based for its consumers
• What worries is establishing concept of unconditional income in Canada, Finland and Sweden is this
research for the future behavior since people will stay out of jobs?

5 .ICV kongres controllera 2017 - PUBLICIS ONE (Branislav Lončar)

5 .ICV kongres controllera 2017 - PUBLICIS ONE (Branislav Lončar)

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5 .ICV kongres controllera 2017 - PUBLICIS ONE (Branislav Lončar)