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How to Structure a Sales Pitch
The document is a guide on how to structure an effective sales pitch, targeting the importance of clarity in communication. It outlines key components such as the description of the solution, value proposition, and unique features, and provides various structures and tips for presenting a pitch. Additionally, it emphasizes understanding the problem, engaging storytelling techniques, and strategic closing approaches.
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How to Structure a Sales Pitch
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- 2. We are communication designerswho bring beautiful clarity to complex ideas, driving understanding and change.
- 3. Agenda 3 AHA! 4 AWYEAH! 5 TIPS & RESOURCES 2 AMEN! 1 WHAT IS A SALES PITCH
- 4. 1 WHAT ISA SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES WHAT IS A SALES PITCH?
- 5. EVERYBODY SELLS 1 WHAT ISA SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 6. STANDARD COMPONENTS 1 WHAT ISA SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES • Description of your solution • Value proposition • Unique features and capabilities • Supporting evidence • Call to Action
- 7. STRUCTURES 1 WHAT ISA SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES Opening • Body • Conclusion Situation • Conflict • Resolution Question Pitch Pixar Pitch Problem • Solution • Product Info
- 8. 3 MOMENTS 1 WHATIS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 9. AMEN! 1 WHAT ISA SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 10. 3 MOMENTS 1 WHATIS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 11. AMEN! • Coin aname for the problem • Identify root causes • Dismiss current solutions 1 WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 12. AHA! 1 WHAT ISA SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 13. 3 MOMENTS 1 WHATIS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 14. AHA! • Frame theproblem in a new way • Expose the size or impact of the problem • Draw attention to a sub-set of the problem that was hidden or overlooked 1 WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 15. AW YEAH! 1 WHATIS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 16. 3 MOMENTS 1 WHATIS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 17. AW YEAH! • Showa day in the life of a user • Expose your “secret sauce” or “behind the curtain” methods • Share an implementation roadmap on onboarding guide 1 WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 18. TIPS & RESOURCES 1 WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 19. TIPS 1 WHAT ISA SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES • As Short As Possible • Dialogue. • Make certain it's the right time. • Ask for the sale.
- 20. THE CHALLENGER SALE 1 WHAT ISA SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 21. INFLUENCE: THE PSYCHOLOGY OF PERSUASION 1 WHAT IS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 22. THE MINTO PYRAMID PRINCIPLE 1 WHATIS A SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 23. WHITEPAPERS 1 WHAT ISA SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
- 24. THANK YOU! Marisa Boevers mboevers@thoughtform.com Twitter: @mboevers www.thoughtform.com Twitter:@thoughtforminc LinkedIn: ThoughtForm