SELLING
-for founders
what is
MARKETING?
what is SALES?
what kind of SALES?
Growth Hacking
2 Core
Principles
How can I
look great in
front of
my
buddies?
SEO
•
SEO
Content Marketing
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•
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Social Media
•
•
•
•
•
Find them and Incentivize
Them! Eg. Talkwalker
Life attracts Life
A/B Test -> Blink Test
Key Metrics
•
•
•
•
•
•

•
•
Tools
•
•
•
•
•
•

•
•
•
•
BIG
NOT CLOSERS
35, 000 calls

12 years
$1 million
Unaware

Implicit
Dissatisfaction

Explicit

Strong Need
Feature ≠ Benefit
Implication Questions
•
•
•

•
Need-Payoff Questions
BUY

DON’T
BUY

Seriousness
of Problem

Cost of
Solution
BUY

DON’T
BUY
BUY

DON’T
BUY
REHEARSE, REHEARSE, REHEARSE
Practice 1 Behaviour at a Time
Try it at least 3 times
Quantity Over Quality
http://goo.gl/msdJmF