The document provides an overview of sales and marketing strategies for founders. It discusses key concepts like marketing, sales, growth hacking, SEO, content marketing, social media, metrics, and tools. It also covers sales techniques such as finding and incentivizing potential customers, asking implication and need-payoff questions to determine customer needs, and rehearsing sales behaviors.

1. SELLING
-for founders

3. what is
MARKETING?

4. what is SALES?

5. what kind of SALES?

6. Growth Hacking

7. 2 Core
Principles

8. How can I
look great in
front of
my
buddies?

9. SEO
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10. SEO

11. Content Marketing
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12. Social Media
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13. Find them and Incentivize
Them! Eg. Talkwalker

14. Life attracts Life

15. A/B Test -> Blink Test

16. Key Metrics
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17. Tools
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18. BIG

19. NOT CLOSERS

20. 35, 000 calls
12 years
$1 million

24. Unaware
Implicit
Dissatisfaction
Explicit
Strong Need

25. Feature ≠ Benefit

26. Implication Questions
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27. Need-Payoff Questions

28. BUY
DON’T
BUY
Seriousness
of Problem
Cost of
Solution

30. BUY
DON’T
BUY

31. BUY
DON’T
BUY

32. REHEARSE, REHEARSE, REHEARSE

33. Practice 1 Behaviour at a Time

34. Try it at least 3 times

35. Quantity Over Quality

36. http://goo.gl/msdJmF