I have played around with Google hangouts on air here in Zambia. Its an awesome opportunity for marketers and PR professionals. As a Google apps solutions providers in Zambia our company Net Innovation, we are positioning hangouts on air as an affordable powerful tool for marketers and PR professionals in Zambia to live stream branded events including but not limited to press briefings,conferences,discussion panels. and that's just one way of looking at the potential . Save for the tech aspects such as webcam quality, bandwidth etc.knowing how to leverage hangouts on air for lead generation with pre and post event marketing campaigns is a critical part of making hangouts on air a success. I've just finished authoring a quick guide "5 Google Hangouts on air marketing mistakes you can not afford to make...and how to avoid them"

1. 5 Classic Google+ Hangouts on
air PR & Marketing Mistakes
You Can’t Afford to Make … And
how to avoid them!Mistakes You
Can’t Afford to Make
And how to

2. Hi, I’m Jerry Sakala
In the past 16 years worked with telecom,
energy and educational brands in Zambia:
I’m currently the “Going Google” Evangelist
At Net Innovation The leading authority
Consultants and experts on going Google
in Zambia.
Jerry Sakala
jsakala@net-innov.com
+260 968539223

3. Introducing Google+ Hangouts on air: live
events video streaming made easy for
Zambian Marketing & PR
WARNING: Done the wrong way, Google+ Hangouts on air, can be a PR
disaster…
DILUTING the value of your brand in public view (LIVE)
• Generating NEGATIVE industry buzz around your brand
• DISCOURAGING potential customers from even trying your products
and services
• UNDERMINING your Position as a trusted leading brand and authority
in your industry

4. What not to do and why.
Five classic mistakes you can avoid when
marketing your Google+ hangouts on air
events

5. 1. Not providing enough lead time
• Giving a week notice or less that you’re doing
a hangout on air chat, webinar, discussion etc.
Not enough time to promote the hangout on air event
• Managers have very busy schedules, they need time to adjust their
calendars
• You need time for social media outlets to get the word out
• If you don’t give enough lead time understand that the live attendance
rate maybe a low as 30% however many more depend on the recording
for on-demand viewing later.
• Always allow at least 2 weeks lead time for a pre-event email
promotional campaign

6. 2. Switching the Topic last minute
• Don’t publicize a hangouts on air Youtube live webinar topic and then
do whatever topic you want when the when you go live
• You asked people to give you an hour to hear a specific topic
They set aside time for.
*Change the speaker not the topic if need be
Always have a stand-by speaker
•

7. 3. Not Branding the Google hangout on air
• it’s your company event “Hangout on air” live on your Youtube channel,
Facebook page and on your website.
*Place your logo in the lower one third of the hangout and brand
the backdrop .

8. 4. Ignoring to answer Questions from the
live stream audience
Monitor comments , questions from G+, Facebook, twitter, Youtube and
your own website during the live stream. Provide answers at the end of
the presentation. At the start Invite and announce you will respond to
comments posted on G+, twitter, Facebook,Youtube or your company
blog during the hangout on air.
*Allocate time at the end of your Hangout on air event for Questions
& comments posted by the live audience on your social media
profiles

9. 5. Not building an email list of leads from
Hangouts on air event replays with
exclusive on-demand replay on Your own
website
Mention that the replay will be made available exclusively on your
website and send out reminders within 24 hrs after the event
Disable Youtube public viewing. Make on-demand replay exclusive for
viewing only your own website next to a prominent lead generating call-
to-action eg;
“Sign up to get a FREE pdf transcript of this event hangout on air”
*Replay on-demand with a Call-to-Action for lead generation

10. INCREASE the value of your brand in public view (LIVE)
• Generate POSITIVE industry buzz around your brand
• ENCOURAGE potential customers to sample your professional advice
& tips
• ENHANCE your market Position as the most trusted leading expert and
authority in your industry
• Demonstrate PROFESSIONALISM to your industry peers
• Jerry Sakala
jerry@jerrysakala.com
Thank you!

11. Contact
17 Permanent House
Kitwe Road
CHINGOLA, ZAMBIA
info@net-innov.com
+260 0968539223
www.net-innov.com
@GoneGoogleinZm on twitter

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