In this SlideShare, I share a lesson from SMART Board and how to adapt it to college freshmen studying marketing.

1. SMART Board
Lesson

2. Target Audience
College freshmen
- Age: 17-19 yrs
- Major: Marketing
2

3. Using the Lesson
Plan

4. http://exchange.smarttech.com/details.html?id=01
663c6f-742e-4b6c-a626-da750b9d92aa
Marketing Principles Lesson
4
SMART Board Lesson Resource:

5. 5
Marketing Principles Lesson
Here is the first page of
the lesson I would use, as
provided by the
Smartboard Notebook
Software

6. 6
Asking the students - What is marketing?
I would ask the students,
what they think marketing
is? How does marketing
affect them every day?

7. 7
Interactivity - Giving Examples
I would ask different
students to come up to
the SMART board and
write examples of both
goods and services.

8. 8
Interactivity - Giving Examples
Food
Drinks
Clothes
Toys
Furniture
Toothpaste
Haircut
Check-ups
Mail delivery
Car repair
Travel
Maintenance

9. 9
Note taking - Marketing Concept
I would allow the students
to listen to me explain the
marketing concept and
take notes on it.

10. 10
Interactivity - Definitions
Again, I would engage the
students and ask them to
come up to the board and
define these various
marketing terms.

11. Supporting
Universal Design

12. “Universal design:
accommodating for
all students by
focusing on what is
being taught and
how
12

13. ▪ SMART Board technology allows for students to
interact with the lesson
▫ They are hearing, seeing, writing, and
actively participating in the lesson
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Universal Design in SMART Board

14. 14
Universal Design in Marketing Principles
Students asked to think about answering and
answer out loud.
Students asked to participate and write
examples on the board.

15. 15
Universal Design in Marketing Principles
Students asked to listen about and write down
the marketing concept.
Students asked to participate and write
definitions on the board.