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40 Hot Tips To Better Position Your Education In A Down Economy

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Megan Denhardt

Are you feeling the heat with a decrease in program attendance? At a time when members may be reconsidering every expense, you simply cannot afford to leave your organization's education out in the cold. Your products and messages must be more relevant than ever before to entice members to not only register, but also appreciate the value of membership. Leave with actionable solutions to help you immediately address this urgent dilemma. Debra Bachman-Zabloudil, CAE, FACHE, president, The Learning Studio Suzi Wirtz, CAE, director of marketing, The Learning Studio

Economy & FinanceTechnology
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Connecting Great Ideas and Great People www.asaecenter.org Content Leaders: Debra Bachman-Zabloudil, CAE, FACHE Suzi Wirtz, CAE The Heat is On! 40 HOT TIPS to Perk up your Education in a Down Economy Monday, August 17, 2009 11:00 am – 12:15 pm
Association Education Should … ,[object Object],[object Object],[object Object],[object Object]
MUCH Easier Said Than Done … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Objective Today: ,[object Object],[object Object],[object Object],[object Object],[object Object]
UNDERSTANDING YOUR CUSTOMERS
TIP #1 ,[object Object],[object Object],[object Object],[object Object]
TIP #2 ,[object Object],[object Object],[object Object]
TIP #3 ,[object Object],[object Object],[object Object],[object Object]
TIP #4 ,[object Object],[object Object],[object Object]
TIP #5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
TIP #5 (continued) ,[object Object],[object Object],[object Object]
TIP #6 ,[object Object],[object Object],[object Object]
UNDERSTAND THE CURRENT ENVIRONMENT
TIP #7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXAMPLES ,[object Object],[object Object],[object Object],[object Object]
Gutsche wrote “Exploiting Chaos” ,[object Object],[object Object],[object Object],[object Object]
TIP #8 ,[object Object],[object Object],[object Object],[object Object]
TIP #9 ,[object Object],[object Object],[object Object]
TIP #10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DELIVERING YOUR PRODUCT
TIP #11 ,[object Object],[object Object],[object Object]
TIP #12 ,[object Object],[object Object],[object Object],[object Object]
TIP #13 ,[object Object],[object Object],[object Object]
TIP #14 ,[object Object],[object Object],[object Object]
[object Object]
TIP #15 ,[object Object],[object Object]
TIP #16 ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
TIP #17 ,[object Object],[object Object],[object Object]
TIP #18 ,[object Object],[object Object],[object Object],[object Object]
TIP #19 ,[object Object],[object Object],[object Object],[object Object],[object Object]
TIP #20 ,[object Object],[object Object],[object Object]
TIP #21 ,[object Object],[object Object],[object Object]
TIP #21 (continued) ,[object Object],[object Object],[object Object]
TIP #22 ,[object Object],[object Object],[object Object]
TIP #23 ,[object Object],[object Object],[object Object],[object Object]
TIP #24 ,[object Object],[object Object],[object Object]
TIP #25 ,[object Object],[object Object]
[object Object],[object Object],[object Object]
HERE’S A GOOD STORY … ,[object Object],[object Object]
TIP #26 ,[object Object],[object Object],[object Object]
TIP #27 ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
TIP #28 ,[object Object],[object Object],[object Object],[object Object]
TIP #29 ,[object Object],[object Object],[object Object]
TIP #29 (continued) ,[object Object]
[object Object],[object Object]
TIP #30 ,[object Object],[object Object],[object Object]
TIP #31 ,[object Object],[object Object]
TIP #32 ,[object Object],[object Object],[object Object],[object Object],[object Object]
TIP #33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE RECOVERY PERIOD
According to consumer market research firm Mintel ... ,[object Object],[object Object],[object Object]
Mintel’s data and research shows that because of the credit crunch and ongoing consumer skepticism: ,[object Object],[object Object],[object Object]
This means ... ,[object Object]
TIP #34 ,[object Object]
TIP #35 ,[object Object],[object Object],[object Object],[object Object]
TIP #36 ,[object Object]
TIP #36 (continued)
TIP #37 ,[object Object],[object Object],[object Object],[object Object]
TIP #38 ,[object Object]
TIP #39 ,[object Object]
TIP #40 ,[object Object]
Contact Information Debra Bachman-Zabloudil, FACHE, CAE President, The Learning Studio, Inc. Suzi Wirtz, CAE Director of Marketing, The Learning Studio, Inc. [email_address] www.learningstudio.biz 630-782-9136 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

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40 Hot Tips To Better Position Your Education In A Down Economy

  • 1. Connecting Great Ideas and Great People www.asaecenter.org Content Leaders: Debra Bachman-Zabloudil, CAE, FACHE Suzi Wirtz, CAE The Heat is On! 40 HOT TIPS to Perk up your Education in a Down Economy Monday, August 17, 2009 11:00 am – 12:15 pm
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  • 13. UNDERSTAND THE CURRENT ENVIRONMENT
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  • 54. THE RECOVERY PERIOD
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  • 66. Contact Information Debra Bachman-Zabloudil, FACHE, CAE President, The Learning Studio, Inc. Suzi Wirtz, CAE Director of Marketing, The Learning Studio, Inc. [email_address] www.learningstudio.biz 630-782-9136 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

Editor's Notes

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