Develop Social Responsibility Programs For A Global Audience


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ASAE & The Center's Global Summit on Social Responsibility showed how organizations have an opportunity to respond to a renewed call to service. Hear from organizations experienced in overseas initiatives, and explore individual and coordinated, partnership models for thinking big, doing grand work, and having life-changing effects throughout the world.

Lesley-Anne Alexander, chief executive, RNIB

Lousanne Lofgren, CAE, executive director, American Orthopaedic Foot and Ankle Society

Siada El Ramly, manager, Kellen Europe

Michelle Mason, CAE, Managing Director, American Society for Quality

Todd Wurschmidt, Interim Executive Director and Consultant, Transition Management Consulting, Inc.

Published in: Business, Economy & Finance
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Develop Social Responsibility Programs For A Global Audience

  1. 1. Develop Social Responsibility Programs for a Global Audience 11:00 AM-12:15 PM, Monday, August 17, 2009 Todd Wurschmidt, PhD, CAE, CFRE, TMC Interim, USA Siada El Ramly, Manager, Kellen Europe, Belgium Lesley-Anne Alexander, CEO, RNIB, UK Lousanne “Zan” Lofgren, CAE, Exec Dir, AOFAS, USA Michelle Mason, CAE, Managing Director, ASQ, USA Connecting Great Ideas and Great People
  2. 2. Content Leaders <ul><li>Todd Wurschmidt, PhD, CAE, CFRE Siada El Ramly </li></ul><ul><li>Interim Executive Director Manager </li></ul><ul><li>Transition Management Consulting, Inc. Kellen Europe </li></ul><ul><li>Washington, DC, USA Brussels, Belgium </li></ul><ul><li> </li></ul><ul><li>[email_address] [email_address] </li></ul><ul><li>+1-614-460-0860 +32 2 761 16 00 </li></ul><ul><li>Lousanne “Zan” Lofgren, CAE Lesley-Anne Alexander </li></ul><ul><li>Executive Director Chief Executive Officer </li></ul><ul><li>Am Orthopaedic Foot & Ankle Society Royal National Institute of Blind People </li></ul><ul><li>Rosemont, IL, USA London, UK </li></ul><ul><li> </li></ul><ul><li>[email_address] c/o [email_address] </li></ul><ul><li>+1-847-384-4377 020 7391 2252 </li></ul><ul><li>Michelle Mason, CAE </li></ul><ul><li>Managing Director </li></ul><ul><li>American Society for Quality </li></ul><ul><li>Milwaukee, WI, USA </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>+1-414-272-8575 </li></ul>
  3. 3. Social Responsibility in so many different ways <ul><li>There is no universal formula for social responsibility </li></ul><ul><li>There is no universal definition of what makes an initiative ‘worthwhile’ – so how can you make sure to make a difference and that your association gets the due recognition for its efforts? </li></ul><ul><li>How does the nature of your organisation determine what kind of initiatives you can embark on? Or does it? </li></ul><ul><ul><li>Case studies: </li></ul></ul><ul><ul><ul><li>events organised with the European Commission </li></ul></ul></ul><ul><ul><ul><li>ILAE </li></ul></ul></ul><ul><ul><ul><li>ERA </li></ul></ul></ul><ul><ul><ul><li>Green Charter </li></ul></ul></ul>
  4. 4. There is no universal formula for social responsibility- so…. <ul><li>Make sure to asses the value of any initiative you embark on </li></ul><ul><li>Set the scope of the initiative based on the impact that it will have </li></ul><ul><li>Accept that, at times, the social responsibility intention of taking on an initiative is not always evident and may need to be explained </li></ul><ul><ul><li>Make sure to build the necessary alliances to make your initiative a success </li></ul></ul>
  5. 5. Social Responsibility- worthwhile? <ul><li>What might be considered social responsibility in one society is not in another. E.g. environmental initiatives, choice of sponsorship of charities </li></ul><ul><li>Make sure to find a worthwhile cause in relation to the target audience as well as your mission </li></ul><ul><li>When you make an extra effort to take on a social responsibility project there is no shame in getting recognition for this: announcement, point it out on your website maybe at your event (keynote speaker mention) </li></ul>
  6. 6. Affect of organisation on the perception of your initiative <ul><li>Experience from working with different organisations: </li></ul><ul><ul><ul><li>NGOs </li></ul></ul></ul><ul><ul><ul><li>Professional Societies </li></ul></ul></ul><ul><ul><ul><li>Trade and industry groupings </li></ul></ul></ul><ul><li>Perception of the work carried out by each and how to tackle the mis/pre conceptions: </li></ul><ul><ul><ul><ul><li>Alliance-building </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Endorsement </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Nature of the messaging </li></ul></ul></ul></ul>
  7. 7. Examples/Case Studies <ul><li>ILAE: </li></ul><ul><ul><li>Out of the Shadows initiative </li></ul></ul><ul><li>Green Charter: An initiative set up by a British Software Association which </li></ul><ul><li>ERA: annual convention using recycled materials </li></ul><ul><li>Events organised with the European Commission: requirement to take environmental impact into account e.g. using local produce for all event meals, recycled materials…etc </li></ul>
  8. 8. Contact Information Siada El Ramly Manager Kellen Europe Email: [email_address] Phone: +32.2.7611600 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA
  9. 9. Vision 2020 The Right to Sight Lesley-Anne Alexander CEO Royal National Institute of Blind People Connecting Great Ideas and Great People
  10. 10. Vision 2020 – The Right To Sight <ul><li>VISION 2020 - a global initiative for the elimination of avoidable blindness. </li></ul><ul><li>A joint programme of the World Health Organization and the International Agency for the Prevention of Blindness with an international membership of NGOs, professional associations, eye care institutions and corporations </li></ul><ul><li>VISION 2020 UK - an association of more than 50 organisations involved with eye health and sight loss that promotes the aims of the VISION 2020 global initiative </li></ul>
  11. 11. The UK Challenge <ul><li>Poor understanding of the impact of lifestyles and health conditions on sight </li></ul><ul><li>Too many people are living with sight loss that could be avoided </li></ul><ul><li>Inequality in provision and access to eye health and sight loss services </li></ul><ul><li>Lack of “joined up” service delivery </li></ul><ul><li>Barriers to inclusion and participation for people with sight loss </li></ul><ul><li>No clear strategy </li></ul>
  12. 12. The Solution – The UK Vision Strategy <ul><li>UK Vision Strategy has three key goals: </li></ul><ul><li>Improving the eye health of the people of the UK </li></ul><ul><li>Eliminating avoidable sight loss and delivering excellent support for people with visual impairment </li></ul><ul><li>Enhancing inclusion, participation and independence of blind and partially sighted people </li></ul>
  13. 13. What Did We Learn?
  14. 14. Develop Social Responsibility Programs for Global Audiences Monday, August 17, 2009 11:00 AM – 12:15 PMTime Lousanne “Zan” Lofgren, CAE American Orthopaedic Foot & Ankle Society Connecting Great Ideas and Great People
  15. 15. Introducing the AOFAS <ul><li>Established 1969 </li></ul><ul><li>501(c)(3) </li></ul><ul><li>1,800 Orthopaedic Surgeons </li></ul><ul><li>Sports, trauma, reconstruction of the foot & ankle </li></ul><ul><li>Mission </li></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Research </li></ul></ul>
  16. 16. AOFAS Overseas Outreach Project to Vietnam Changing Lives --- Sharing Knowledge <ul><li>How did it start? </li></ul><ul><li>Why Vietnam? </li></ul><ul><li>The Vision </li></ul><ul><li>The Challenge </li></ul><ul><li>The Impact </li></ul>
  17. 17. New Strategic Vision and Leadership “…to raise AOFAS to a new level of service and member involvement” <ul><li>To help people disfigured by war and poverty </li></ul><ul><li>To raise funds to support new initiatives in education, research and humanitarian service </li></ul>
  18. 18. The Challenge to Members Pierce Scranton, MD, AOFAS President, 2002 <ul><li>“ Imagine what we could do if we work with one another, and with our friends in industry and with foundations.” </li></ul>
  19. 19. Outreach & Education Fund launched <ul><ul><li>Fundraising campaign initiated </li></ul></ul><ul><ul><li>Donations from members and corporations </li></ul></ul><ul><ul><li>Separate 501(c)(3) </li></ul></ul><ul><ul><li>Mission: To provide financial resources to support the AOFAS mission in education, research and humanitarian services </li></ul></ul>
  20. 20. WHY VIETNAM?
  21. 21. Vietnam Facts <ul><li>86 million people </li></ul><ul><li>Median age: 26.9 years </li></ul><ul><li>Average annual per capita income: $832 </li></ul><ul><ul><li>Children, women, and the poor are often underserved or not served for health care </li></ul></ul>
  22. 22. Project Considerations <ul><li>Safety for Volunteers </li></ul><ul><li>“ They would welcome us” </li></ul><ul><li>Need for services </li></ul><ul><li>Opportunity to teach </li></ul><ul><li>Focus on foot & ankle </li></ul><ul><li>Develop relationships </li></ul>
  23. 23. Our Project Partner <ul><li>Prosthetics Outreach Foundation </li></ul><ul><li>Mission: “Helping the developing world walk again” </li></ul><ul><li>In-country infrastructure </li></ul><ul><li>Producing prosthetic limbs for poor in Vietnam </li></ul>
  24. 24. The Agreements <ul><li>With Vietnamese government and Prosthetics Outreach Foundation </li></ul><ul><li>To perform surgery at provincial centers and the university hospital in Hanoi </li></ul><ul><li>To hold annual educational seminar </li></ul>
  25. 25. The Planning <ul><li>Fact-finding trip </li></ul><ul><li>Initiate relationships </li></ul><ul><li>Identify sites </li></ul><ul><li>Organize logistics </li></ul><ul><li>Launch project </li></ul><ul><li>Recruit surgeons </li></ul><ul><li>On-site support </li></ul><ul><li>Manage budget </li></ul><ul><li>Fundraising </li></ul><ul><li>Media relations </li></ul>
  26. 26. A Project Review 2002-2009 Changing Lives -- Sharing Knowledge
  27. 27. The Impact <ul><li>500+ disabled children and adults received free surgery </li></ul><ul><li>Teaching and two-way learning </li></ul><ul><li>Increasing cultural understanding </li></ul><ul><li>Appreciation for challenges faced by third world physicians </li></ul>
  28. 28. Reverse Learning <ul><li>“ I came away with more surgical wisdom and a completely new perspective on world health care. It changes you.” Ruth Thomas, MD </li></ul><ul><li>MD means “make do” </li></ul><ul><li>Apply basic knowledge </li></ul><ul><li>Think outside the box </li></ul>
  29. 29. The Surgeons <ul><li>24 surgeons from 14 states and 3 countries </li></ul><ul><li>Volunteer for 2 weeks </li></ul><ul><li>Pay own travel to Vietnam </li></ul><ul><li>Two teams of two surgeons </li></ul><ul><li>Team work and camaraderie </li></ul><ul><li>“ I saw deformities I only read about in books” Mark Slovenkai, MD </li></ul><ul><li>“ Patients came with deformities that challenged our problem-solving abilities.” Nimrod Ron, MD </li></ul>
  30. 30. The Cost <ul><li>Surgeons pay own airfare </li></ul><ul><li>AOFAS covers in-country expenses </li></ul><ul><ul><li>Hotel, food, ground transportation, staff travel and support </li></ul></ul><ul><ul><li>Educational seminar in Hanoi </li></ul></ul><ul><ul><li>Costs for patient care and travel </li></ul></ul><ul><li>$40,000 grant from OEF to AOFAS for project </li></ul>
  31. 31. Educational Seminar – Sharing Knowledge <ul><li>Learning from each other </li></ul><ul><li>Presentations by Vietnamese and AOFAS surgeons with translation </li></ul><ul><li>170 surgeon attendees </li></ul>
  32. 32. Why Volunteer? <ul><li>Desire to give back </li></ul><ul><li>Love to teach </li></ul><ul><li>Interest in new challenges </li></ul><ul><li>Opportunity for personal growth </li></ul><ul><li>Love to travel </li></ul>
  33. 33. New Perspectives <ul><li>“ We brought you so little compared to what you have brought to us.” E. Greer Richardson, MD </li></ul><ul><li>The rewards are personal </li></ul><ul><li>The memories last a lifetime </li></ul>
  34. 34. “ Offering care to those who would not otherwise have been receiving care was a privilege.” Paul Hecht, MD “ Our surgeries enable these children to have a normal life” Rob Veith, MD
  35. 35. Thank you! <ul><li>Thank You! </li></ul>
  36. 36. Contact Information Lousanne “Zan” Lofgren, CAE Executive Director American Orthopaedic Foot & Ankle Society [email_address] 847-384-4377 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA
  37. 37. Content Leaders: Michelle Mason, CAE ASQ Connecting Great Ideas and Great People Develop Social Responsibility Programs for Global Audiences August 17, 2009 11:00 – 12:15
  38. 38. ASQ’s Response to SR <ul><li>ISO 26000 Guidance on Social Responsibility </li></ul><ul><li>Link social responsibility and quality </li></ul><ul><li>ASQ leadership role </li></ul><ul><li>Position Milwaukee as a destination to learn and explore </li></ul>
  39. 39. Social Responsibility Defined <ul><li>The “responsibility of an organization for the impacts of its decisions and activities </li></ul><ul><li>on society and the environment, through transparent and ethical behavior that: </li></ul><ul><li>Contributes to sustainable development, including health and the welfare of society; </li></ul><ul><li>Takes into account the expectations of stakeholders; </li></ul><ul><li>Is in compliance with applicable law and consistent with international norms of </li></ul><ul><li>behavior; and </li></ul><ul><li>Is integrated through the organization and practiced in its relationships. </li></ul><ul><li>ISO 26000: Guidance on Social Responsibility </li></ul>
  40. 40. ASQ’s 3 Phased Approach <ul><li>Awareness </li></ul><ul><ul><li>Web Presence </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Business Case </li></ul></ul><ul><ul><ul><li>Seeking Sustainable Success: ASQ Integrates Quality and Social Responsibility </li></ul></ul></ul><ul><ul><li>Best practices </li></ul></ul><ul><ul><ul><li>Pathways to Social Responsibility: Successful Practices for Sustaining the Future </li></ul></ul></ul><ul><ul><li>Launch SRO* on Earth Day, April 22, 2009 </li></ul></ul><ul><li>Product Development </li></ul><ul><ul><li>Learning Offerings – Think Tank, Webinars, Roundtables, Workshops </li></ul></ul><ul><ul><li>Knowledge Offerings –Publications, White papers, Position Statements </li></ul></ul><ul><li>Application </li></ul><ul><ul><li>International Conference on Social Responsibility - 2011 </li></ul></ul>
  41. 41. Societal ISO 26000 Environment ISO 14000 Management ISO 9000/1 The Quality Triple Bottom Line The Quality Triple Bottom Line
  42. 42. Contact Information Michelle Mason, CAE Managing Director American Society for Quality (ASQ) [email_address] 414-298-8789 ext. 7296 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA