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Language, Discourse and Power, assignment 3 - brief exploration of power relations in 2 examples

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  1. 1. Language, Discourse and Power Assignment 3 By Marcus Slagel
  2. 2. Socio-Political Power and Everyday Business
  3. 3. <ul><li>Purpose: Exploring the dynamics and expressions of power as applied in a business setting, from company to client. </li></ul><ul><ul><li>Otherization </li></ul></ul><ul><ul><li>Face </li></ul></ul><ul><ul><li>Politeness </li></ul></ul><ul><ul><li>Positive / Negative threats </li></ul></ul><ul><ul><li>Connotation </li></ul></ul><ul><ul><li>Unspoken power </li></ul></ul>
  4. 4. Van Dijk (1997, p.10) - headlines as discourse segments offer key insights into the meaning of the text in that they 'define the &quot;overall&quot; unity of discourse' and serve to construct a macroproposition.
  5. 5. Article title- Viewpoint: Should we do away with privacy? QUOTE: “ If you identify exactly who you are and what you stand for, what you believe in, what you value, and if you then only ever behave, act and communicate in a way that is true to you, then you never have to worry about where anybody comes across you or what you're found doing. By definition you are never caught doing anything to be ashamed of.”
  6. 6. Article title- Viewpoint: Should we do away with privacy? QUOTE: “ If you identify exactly who you are and what you stand for, what you believe in, what you value, and if you then only ever behave, act and communicate in a way that is true to you, then you never have to worry about where anybody comes across you or what you're found doing. By definition you are never caught doing anything to be ashamed of.”
  7. 7. Article title- Viewpoint: Should we do away with privacy? Dual-Subject : we, beginning with &quot;viewpoint&quot; Verb : do away with Object : privacy We have something to hide We have something to promote
  8. 8. Title sets up enigmatic &quot;other&quot; Who's &quot;we&quot;?
  9. 9. Wetherell (2001, p. 17) - Criticism is often most effective rhetorically when it looks as though it is coming from an unbiased and neutral source who is merely describing what is the case, or from a source who is otherwise positive about the person criticized.
  10. 10. QUOTE: “ If you identify exactly who you are and what you stand for, what you believe in, what you value, and if you then only ever behave, act and communicate in a way that is true to you, then you never have to worry about where anybody comes across you or what you're found doing. By definition you are never caught doing anything to be ashamed of.”
  11. 11. Chouliaraki & Fairclough, 1999, p.62 - power relations are relations of struggle ... power is not simply exercised, it is also fought over in discourse Lee (2007) p93 - no speech act can be viewed as a vehicle of reflection of the real world but rather as 'constructions of the real that reflect the interests of a speech community - or ... the interests of the dominant groups in a community' (Chilton & Shaffner, 1997, p. 221)
  12. 12. Call to Wireless Internet company [after waiting on hold for a few minutes] Techie: Tech support, what seems to be the trouble? Me: Yes, I've recently installed all the hardware to get hooked up to the internet with you guys, and it's... well, it's really slow, if it connects at all, and it drops out a lot. Most of the time I can't even connect. Techie: Alright, and you've tried resetting the equipment? Me: Yes. Techie: Are you connected now? Me: Nope. Techie: No. Okay, let's see here... just bear with me one minute (Me: Sure, no problem) thanks. <pause> Techie: Okay. Wow. Uh. Well, your delta is 6. Me: ...6, huh? (Techie: Yeah.) Is that good? Techie: Yeah, heh! That's, uh, pretty good. Me: Oh. <to friend in the room: Hey Andrew, our delta is 6!> <Andrew: ...what?>
  13. 13. Fairclough & Wodak 1997, p. 276 - utterances are only meaningful if we consider their use in a specific situation, if we understand the underlying conventions and rules, if we recognise the embedding in a certain culture and ideology, and most importantly, if we know what the discourse relates to in the past. Discourses are always connected to other discourses which were produced earlier, as well as those which are produced synchronically and subsequently. In this respect, we include intertextuality as a sociocultural knowledge within our concept of context.
  14. 14. “ My Delta is 6”
  15. 15. <ul><li>Who has the power? </li></ul><ul><ul><li>Article – “in-group”, by reader decision </li></ul></ul><ul><ul><li>Phone call – neutral start, I took the power </li></ul></ul>

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