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It’s easy to develop a high-impact marketing campaign when you have millions of dollars to invest. But what if you lack the budget to compete with the big dogs – or even the big dog associations? Are you out of luck? Consigned to obscurity? Absolutely not! Join your fellow small staff association executives to share the techniques, tips and tricks that will help you stretch every marketing penny to its most productive limit.
Elizabeth Engel, CAE, Director of Marketing & Sponsorship, National Association of Children's Hospitals & Related Institutions
Kathleen Wilson, CAE, executive director, National Association of Trial Lawyer Executives