www.gonzalezsabater.com/en 4 Strategies to improve knowledge transfer in Arts and Humanities in Universities, Higher Education Institutions and Research Centres

1. 4 STRATEGIES
to improve knowledge transfer in
ARTS and HUMANITIES
Javier González-Sabater
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2. 30%
of researchers belong to
humanities and social
sciences
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3. Experimental sciences
and technology have
more RESOURCES and
INFLUENCE than
humanities.
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4. But they all have the
same DIFFICULTIES and
MOTIVATIONS
to transfer.
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5. Society demands
SOLUTIONS and
INVOLVEMENT of
universities and research
centers.
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6. And the market needs a
HUMAN COUNTERPOINT,
modern, open and adapted
to technology.
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7. Then, WHY not consider
4 STRATEGIES to
revitalize the transfer of
knowledge in the ARTS &
HUMANITIES?
© Javier González Sabater | www.gonzalezsabater.com

8. 4 Strategies of knowledge transfer
potential
market 1. DESIGN 2. HUMAN
INNOVATIONS THINKING
4. PUBLIC 3. ART AND
SERVICE HERITAGE
Ease of
contracting
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9. [1] DESIGN
INNOVATIONS
= creation of innovative
products, services and
business models, based on
humanistic knowledge, with
a human centered
development.
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10. Build an ecosystem of relationships
around the INNOVATION
HUMANITIES BUSINESS
+
TECHNOLOGY CREATITIVY
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11. # TIP
Create a university program for human
centered innovation, with workshops to
facilitate long-term interaction
between business and researchers in
the humanities field.
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12. [2] HUMAN
THINKING
= creation of landmarks in the
transmission of humanistic
values o business,
t
organizations and society in
multiple dimensions, and
change the world.
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13. Start a symbiosis to achieve a
HUMANISTIC world
HUMANISTIC SOCIAL
VALUES TRANSFORMATION
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14. # TIP
Imagine a great point of reference in
humanistic thought, virtual and global,
involve your researchers and attract
companies and organizations.
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15. [3] ART AND
HERITAGE
= management of artistic and
historical-cultural heritage,
in multiple dimensions
(production, distribution,
restoration, protection,
planning, promotion ...).
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16. Contribute to spread HUMAN
expressions
SUCCESS IN THE ADDING VALUE TO
ARTS + HISTORIC-CULTURAL
HERITAGE
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17. # TIP
Groups researchers from Arts &
Heritage in a brand for a better
visibility, location and collaboration
with companies and organizations.
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18. [4] SERVICE
PUBLIC
= support to Government in
the success of their policies
(education, culture,
tourism, religious ...),
through reports, studies,
research, etc..
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19. Pursuing a research-government
strategic PARTNERSHIP
SUPPORT THE DEVELOPMENT OF
PUBLIC POLICY
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20. # TIP
Create a working group to make high-
level relationships between your
university and the near Government,
and try to know policies, priorities,
future actions, etc.
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21. “ Thanks.
Javier González-Sabater
Knowledge transfer and University-Industry cooperation
www.gonzalezsabater.com/en
February 2012
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