This document discusses 4 steps to becoming an entrepreneur and innovator: 1. Have passion, an open mind, curiosity, and dare to be different. Take time to think and share new ideas by testing concepts. 2. Come up with a new product idea by naming it, envisioning what it looks like, its function, users, and value. Research competitors. Seek initial funding from family, friends, or angel investors. 3. Manufacture your idea into a product by creating prototypes, assembling a production team, launching initial versions, and preparing packaging. 4. Market your efforts by continuously improving through multiple versions and evaluating results to develop and implement effective packaging and promotions.

1. INNOVATION
Making
Mata Kuliah: Manajemen Kewirausahaan dan Inovasi
Magister Management - Universitas Padjajaran
Bandung, 10 Juni 2015
Disampaikan oleh
Deddy Rahman
Founder KATAPEDIA
Happen...
4 STEPs to

2. take a leap to becoming
an entreprenuer
“Salah satu cara tercepat menjadi
pribadi innovatif adalah dengan
membuka usaha startup digital”
-Deddy Rahman-
Step #0

3. PASSION
OPEN MIND
CURIOSITY
DARE TO BE
DIFFERENT
TAKE TIME
TO THINK
SHARING
NEW IDEAS
TEST
THE WATER
FOCUS
Disiplin
Pribadi
Innovatif
Kewirausahan dan Pribadi Innovatif:
Belajar dari Perjalanan PT Katapedia Indonesia

4. Bring your idea to Life
Step #1

6. Typesof New Ideas
NEW PRODUCT
(A BRAND)
KATAPEDIACENTER
A NEW TWIST ON
AN EXISTING PRODUCT
AN EXISTING PRODUCT
WITH A NEW PURPOSE

7. Write it Down, Make it “Real”
Name of product ?
The Product Look Like ?
Product Function ?
Who will Use or Buy it ?
Why will People want or need it ?
Why is it Special ?

8. Test Your Idea!!

9. Research YourCompetition

11. Bootstrapping,
make the most of
your own resources
Step #2

12. Sumber Pendanaan Awal
FAMILY FRIENDS ANGEL INVESTORS

13. Bahasa Awal para Investor

14. manufacture your idea
into a product
Step #3

16. Fase Pembuatan Product
Bikin
Mock-up
Pilih Team Product
Internal / Vendor
Peluncuran
Versi Perdana
Siapkan
Packaging

17. What You Should Look for in
a Graphic Designer
 Good experiences, good references, and a
portfolio with designs that appeal to you
 Good Communication Skills
 Honesty & Creativity
 The ability to handle rush jobs
 Patience
 An interest in your work

18. make the most of your
marketing efforts
Step #4

21. Next Step
Versi
1.0
Versi
2.0
Versi
3.0
Publish
Evaluasi
DevelopImplement
Packaging
Continuous
Improvement

22. TERIMA KASIH
SEMOGA BERMANFAAT 
@deddyrahman
081212781082