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INNOVATION
Making
Mata Kuliah: Manajemen Kewirausahaan dan Inovasi
Magister Management - Universitas Padjajaran
Bandung, 10 Juni 2015
Disampaikan oleh
Deddy Rahman
Founder KATAPEDIA
Happen...
4 STEPs to
take a leap to becoming
an entreprenuer
“Salah satu cara tercepat menjadi
pribadi innovatif adalah dengan
membuka usaha startup digital”
-Deddy Rahman-
Step #0
PASSION
OPEN MIND
CURIOSITY
DARE TO BE
DIFFERENT
TAKE TIME
TO THINK
SHARING
NEW IDEAS
TEST
THE WATER
FOCUS
Disiplin
Pribadi
Innovatif
Kewirausahan dan Pribadi Innovatif:
Belajar dari Perjalanan PT Katapedia Indonesia
Bring your idea to Life
Step #1
Typesof New Ideas
NEW PRODUCT
(A BRAND)
KATAPEDIACENTER
A NEW TWIST ON
AN EXISTING PRODUCT
AN EXISTING PRODUCT
WITH A NEW PURPOSE
Write it Down, Make it “Real”
Name of product ?
The Product Look Like ?
Product Function ?
Who will Use or Buy it ?
Why will People want or need it ?
Why is it Special ?
Test Your Idea!!
Research YourCompetition
Bootstrapping,
make the most of
your own resources
Step #2
Sumber Pendanaan Awal
FAMILY FRIENDS ANGEL INVESTORS
Bahasa Awal para Investor
manufacture your idea
into a product
Step #3
Fase Pembuatan Product
Bikin
Mock-up
Pilih Team Product
Internal / Vendor
Peluncuran
Versi Perdana
Siapkan
Packaging
What You Should Look for in
a Graphic Designer
 Good experiences, good references, and a
portfolio with designs that appeal to you
 Good Communication Skills
 Honesty & Creativity
 The ability to handle rush jobs
 Patience
 An interest in your work
make the most of your
marketing efforts
Step #4
Next Step
Versi
1.0
Versi
2.0
Versi
3.0
Publish
Evaluasi
DevelopImplement
Packaging
Continuous
Improvement
TERIMA KASIH
SEMOGA BERMANFAAT 
@deddyrahman
081212781082

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