Neil is the co-founder of 2 Internet companies. Through his entrepreneurial career he has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 he was named one of the top influencers on the web according to the Wall Street Journal.

1. 10 Metrics You Need to
Be Tracking
Neil Patel
KISSmetrics

2. 1. How unique is a visitor?

3. How unique is a visitor?
Having multiple computers is
common. So a unique visitor is not
unique anymore.

5. Why not track people?
One way to track people is to tie IP
addresses to login credentials.

6. Why not track people?

7. 1. How unique is a visitor?
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2. Some people need time before they buy

8. Some people need time
before they buy
People can visit your site a few times
before they purchase. So you have to
analyze all entry sources.

10. Better tracking equals
higher ROI
Tracking the first entry source helps
you
calculate a more accurate ROI on your
marketing efforts.

15. 1. How unique is a visitor?
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2. Some people need time before they buy
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3. Get targeted feedback

16. Get targeted feedback
Getting feedback from all of the people
that visit your website is useless
because
many of those people aren’t your ideal
customer.

21. Never stop asking
questions
People can change their minds, so
sometimes it is wise to ask them the
same or similar questions over again.

22. 1. How unique is a visitor?
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2. Some people need time before they buy
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3. Get targeted feedback
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4. Who’s engaging?

23. Who’s engaging?
Not all people will engage with your
website. Find the traffic sources that are
causing engaged users and go after
them.

26. 1. How unique is a visitor?
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2. Some people need time before they buy
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3. Get targeted feedback
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4. Who’s engaging?
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5. Event tracking

27. Event tracking
Don’t just track what people are doing
on your website, but track what
different people like.

29. Installing event tracking
_trackEvent(category, action, optional_label, optional_value)
pageTracker._trackEvent('Videos', 'Play', 'Gone With the
Wind');
pageTracker._trackEvent('Videos', 'Pause', 'Gone With the
Wind');
pageTracker._trackEvent('Videos', 'Stop', 'Gone With the
Wind');
pageTracker._trackEvent('Videos', 'Downloaded', 'Gone With
the
Wind');

30. Events give you visibility
A good way to find out if users like
a specific feature set on your website or
in your application is to track them.

31. 1. How unique is a visitor?
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2. Some people need time before they buy
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3. Get targeted feedback
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4. Who’s engaging?
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5. Event tracking
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6. Real conversion rate

32. Real conversion rate
Conversion tracking doesn’t end when
someone signs up. Free users can
convert into paid users, so you need to
track where free users originally came
from.

33. Here’s what I track
• Where people first came from
• What did they do before they
converted into a paid customer.
• How long before they started paying

34. 1. How unique is a visitor?
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2. Some people need time before they buy
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3. Get targeted feedback
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4. Who’s engaging?
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5. Event tracking
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6. Real conversion rate
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7. Cancellations

35. Cancellations
It’s harder to make money than it is to
save it. Focus on reducing your churn as
much as possible.

36. Cancellations
cancellation

37. Cancellations
Once you know who is cancelling, you
can work on finding out why through
surveying and fix it.

38. 7. Cancellations
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8. Life Time Value

39. Life Time Value
It’s ok to lose money in the short run as
long as you make it up in the long run.

40. Life Time Value

41. 7. Cancellations
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8. Life Time Value
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9. Co-hort Analysis

42. Co-hort Analysis
Just because your numbers are going, it
doesn’t mean they are going up. The
only
way you can really find out if things are
going well is through co-horts.

43. Co-hort Analysis

44. 7. Cancellations
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8. Life Time Value
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9. Co-hort Analysis
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10. Segment Your Uses

45. Segment Your Users
Don’t treat all of your users and
customers the same. Segment them into
buckets to offer them a more
personalized experience.

46. Segment Your Users

47. Slides
Have questions? Contact me!
Neil Patel
(562) 292-3834
npatel@kissmetrics.com
kissmetrics.com
quicksprout.com